Morten Schonning
Managing Director at Collection Spirits- Claim this Profile
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English Native or bilingual proficiency
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Danish Native or bilingual proficiency
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French Limited working proficiency
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German Professional working proficiency
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Swedish Professional working proficiency
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Bio
Justin Weston
Morten brought a different and rich perspective to the Cointreau brand team due to his strong background and experience in the global spirits industry but also in the on-premise world and cocktail bars in particular. He believes in brands and they become part of him. He has a pragmatic, practical approach to brand building. He builds relationships with key stakeholders inside and outside the company and connected especially well with the sales force, understanding marketing's role as a support to them. Morten is soft spoken, diligent and genuine.
Justin Weston
Morten brought a different and rich perspective to the Cointreau brand team due to his strong background and experience in the global spirits industry but also in the on-premise world and cocktail bars in particular. He believes in brands and they become part of him. He has a pragmatic, practical approach to brand building. He builds relationships with key stakeholders inside and outside the company and connected especially well with the sales force, understanding marketing's role as a support to them. Morten is soft spoken, diligent and genuine.
Justin Weston
Morten brought a different and rich perspective to the Cointreau brand team due to his strong background and experience in the global spirits industry but also in the on-premise world and cocktail bars in particular. He believes in brands and they become part of him. He has a pragmatic, practical approach to brand building. He builds relationships with key stakeholders inside and outside the company and connected especially well with the sales force, understanding marketing's role as a support to them. Morten is soft spoken, diligent and genuine.
Justin Weston
Morten brought a different and rich perspective to the Cointreau brand team due to his strong background and experience in the global spirits industry but also in the on-premise world and cocktail bars in particular. He believes in brands and they become part of him. He has a pragmatic, practical approach to brand building. He builds relationships with key stakeholders inside and outside the company and connected especially well with the sales force, understanding marketing's role as a support to them. Morten is soft spoken, diligent and genuine.
Credentials
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Online Marketing
Bigum&Co
Experience
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Collection Spirits
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Denmark
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Beverage Manufacturing
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1 - 100 Employee
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Managing Director
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Apr 2018 - Present
Operations & Finance, HR, Business Development, Brand and Portfolio Strategy. Operations & Finance, HR, Business Development, Brand and Portfolio Strategy.
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Conaxess Trade
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Denmark
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Manufacturing
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1 - 100 Employee
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Head of On-trade
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Aug 2016 - Dec 2017
Part of the leadership team, responsible for strategy formulation and implementation, commercial and marketing. Part of the leadership team, responsible for strategy formulation and implementation, commercial and marketing.
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Customer Marketing Manager Reserve Nordics
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Sep 2014 - Aug 2016
Responsible for leading all marketing activities, go-to-market strategy and management across channels in the Nordic region (Denmark, Norway & Sweden) for the Reserve (luxury brands) portfolio . Responsible for leading all marketing activities, go-to-market strategy and management across channels in the Nordic region (Denmark, Norway & Sweden) for the Reserve (luxury brands) portfolio .
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The Absolut Company
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Sweden
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Beverage Manufacturing
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300 - 400 Employee
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Manager Absolut Elyx Experience
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May 2014 - Oct 2014
Project assignment managing the Elyx Experience. Project assignment managing the Elyx Experience.
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Rémy Cointreau
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France
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Beverage Manufacturing
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700 & Above Employee
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Global Senior Brand Manager Cointreau
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Nov 2012 - Apr 2014
Responsible for the Global On-trade Strategy, channel innovation, Brand Academie, POS development and commercial lead for 16 global markets, UK, Netherlands, Nordics, NEAP, and SEAMI Responsible for the Global On-trade Strategy, channel innovation, Brand Academie, POS development and commercial lead for 16 global markets, UK, Netherlands, Nordics, NEAP, and SEAMI
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Pernod Ricard
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France
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Beverage Manufacturing
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700 & Above Employee
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Marketer
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Jan 2009 - Nov 2012
Brand Ambassador, Trade Marketing, Brand Management - Denmark, Nordic Travel Retail. Brand Ambassador, Trade Marketing, Brand Management - Denmark, Nordic Travel Retail.
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Brand Ambassador ABSOLUT
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Apr 2007 - Jan 2009
A hybrid role between Trade Marketing, Brand Advocacy and Key Account Management. A hybrid role between Trade Marketing, Brand Advocacy and Key Account Management.
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Brand Ambassador Tanqueray Ten
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Jan 2006 - Mar 2007
Project assignment On-Trade Advocacy. Project assignment On-Trade Advocacy.
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General Manager, Bar Manager, hospitality professional
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1996 - 2006
10 years of experience in the bar and restaurant business . Experience covering all functions across the best bars and restaurants in Copenhagen as Bartender / Manager / GM / Owner and facilitator of great experiences 10 years of experience in the bar and restaurant business . Experience covering all functions across the best bars and restaurants in Copenhagen as Bartender / Manager / GM / Owner and facilitator of great experiences
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Forsvaret
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Denmark
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Armed Forces
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700 & Above Employee
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Private
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1996 - 1997
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Education
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2011 - 2013
Copenhagen Business School
HD2 - Post Graduate Diploma, Marketing Management. -
2009 - 2011
Copenhagen Business School
HD1 - Graduate Certificate in Business Administration, Business Law, Management -
1993 - 1996
Gladsaxe Gymnasium
General Upper Secondary School Leaving Certificate, Foreign languages; English, German, French
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