Experience

The Blue Space

• Australia
• Retail
• 1 - 100 Employee

• Board Member

  • Apr 2021 - Present

  Sydney, New South Wales, Australia



Sparro

• Philanthropic Fundraising Services

• Partner

  • Mar 2013 - Present

  Sydney, Australia Sparro is Australia's largest independent digital marketing agency, managing $180m in ad spend in 2022, delivering $1.8b in ecommerce revenue. We solve business problems using transparent, data-driven strategies across SEO, PPC, programmatic, onsite optimisation and content. We're a thin, agile team of problem solvers -- no talkers, no clutter, just doers. Our current client list includes: Domino's Pizza, Webjet, Temple & Webster,Catch, Destination NSW (Sydney.com /… Show more Sparro is Australia's largest independent digital marketing agency, managing $180m in ad spend in 2022, delivering $1.8b in ecommerce revenue. We solve business problems using transparent, data-driven strategies across SEO, PPC, programmatic, onsite optimisation and content. We're a thin, agile team of problem solvers -- no talkers, no clutter, just doers. Our current client list includes: Domino's Pizza, Webjet, Temple & Webster,Catch, Destination NSW (Sydney.com / VisitNSW.com), Estee Lauder Companies, PetBarn and Bing Lee. Show less



Winning Group

• Australia
• Retail
• 300 - 400 Employee

• Online Marketing Manager

  • Aug 2012 - Jul 2013

  Sydney, Australia John 'Herman' Winning gave me an education in understanding and a serving a full business, exceptional customer service, and a model for building employee engagement. It was an amazing time to be at Winnings - growing from 30 people to 150 when Cam and I left to start Sparro. We'd built sites, bought businesses, hacked some things and sold a lot of SR215MW Samsung Fridges. Herman, Pete Harris, Ellen Stanley, Jo Devery and others were fantastic mentors.

• Head of Search

  • Sep 2011 - Aug 2012

  Sydney, Australia



Blackglass

• Technology, Information and Internet
• 1 - 100 Employee

• SEO Manager

  • Jul 2010 - Aug 2011

  Sydney Blackglass was my only taste of agency work prior to Sparro, and I absolutely loved the diversity of clients and team. Working across eHarmony, Kohler, Curves and ShopaDocket, I learnt all of the early agency lessons - managing expectations, gaining clarity on objectives, and working with different personalities. Warren Barry was my win-them-all pitch mentor, and Ben Blachere gave me a model for exceptional client management.



Morning Copy

• Advertising Services

• SEO Specialist

  • Jul 2008 - Dec 2009

  Sydney, Australia Straight out of uni I took a job 'writing for the web', which turned out to be 'SEO 2008'. The husband and wife team taught me everything from coding websites and email newsletters, to negotiating affiliate rates and managing email databases. I loved every minute and we had massive success as a team - increasing organic traffic 300%.



CareerFAQs

• United States
• Human Resources

• Author and Producer

  • May 2007 - Feb 2008

  Sydney, Australia Years ago I got the lucky start that I had dreamed of - being paid to write! A colleague and I wrote 'CareerFAQs - Property' and edited 'Journalism' and 'Publishing', ironically. I learnt that some hobbies are best as hobbies, and that you can't claim writer's block when it's your job! Will Santow later pivoted CareerFAQs into a fully-online business and spun off LongtailUX.