Experience

Greenvines

• Taiwan
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Martech Manager

  • Sep 2022 - Present

• Assistant Growth Marketing Manager

  • Mar 2021 - Aug 2022

• Digital Marketing Analyst

  • Mar 2019 - Feb 2021



ASUS

• Advertising Services
• 1 - 100 Employee

• Product Manager

  • Apr 2018 - Mar 2019

  Repositioned the product from targeting consumer into commercial and developed the go-to-market strategy- Planned and launched the commercial package of Zenbo on 2018 Computex resulting in growth of 68.9% on the quarterly sales- Formulated the pricing strategy for the multi-channel distribution and increased the profit margin by five times- Coordinated with cross-functional teams to establish a new ordering process flow for selling SaaS products- Built the eco-system in commercial market by establishing the relationship with 10+ SI partners and 50+ educational institutesGathered user needs and transformed them into requirements for the commercial package of Zenbo - Led the Dev/Design team to launch the first version of Zenbo Showtime, a mobile app in 3 months with the Scrum process- Developed the product requirements of Zenbo Lab, a Scrach-like cross-device solution for educators to promote AI education- Conducted the service planning of licensing system and communicated with cross-functional Dev/Design/Sales teams. Show less

• Product Engineer

  • Feb 2017 - Mar 2018

  - Supported the developers to solve the problems during developing Zenbo, an android-based robot with Java APIs- Planned the training program, hosted more than 5 training courses and cultivated more than 30 seeding teachers- Conducted the market research about mobile app market in China and the competitor analysis about Amazon Echo- Conducted the app performance research for Zenbo apps by analyzing the data collected from Google Analysis



YCP Holdings

• Singapore
• Business Consulting and Services
• 1 - 100 Employee

• Consulting Intern

  • Apr 2015 - Jun 2015

  - Developed and executed channel strategy for the client achieving 12 new channels in 2 months - Prepared a term sheet for the investment of franchisees for the client in the high-end fitness industry - Managed POSM design and production; ran an event with a car dealer achieving 5 trials for the client - Developed and executed channel strategy for the client achieving 12 new channels in 2 months - Prepared a term sheet for the investment of franchisees for the client in the high-end fitness industry - Managed POSM design and production; ran an event with a car dealer achieving 5 trials for the client



Greenvines 綠藤生機

• Marketing and E-commerce Intern

  • Jul 2014 - Feb 2015

  - Led a team of 3 interns to develop a new content strategy and build a content management system - Initiated new sales channel, established SOP of logistics and customer service, conducted online marketing resulting in five-time growth on sales revenue - Proposed a new warehousing plan reducing the shipping time by 80% and enhancing the storage capability - Conducted UX research and created regression model to evaluate the performance of marketing campaign - Led a team of 3 interns to develop a new content strategy and build a content management system - Initiated new sales channel, established SOP of logistics and customer service, conducted online marketing resulting in five-time growth on sales revenue - Proposed a new warehousing plan reducing the shipping time by 80% and enhancing the storage capability - Conducted UX research and created regression model to evaluate the performance of marketing campaign