Experience

Epic Group

• Hong Kong
• Retail Apparel and Fashion
• 700 & Above Employee

• Origin Brand | Marketing Intern

  • Jan 2023 - Present



KOLON SPORT (China) Co., Ltd.

• China
• Retail Apparel and Fashion
• 1 - 100 Employee

• Product Marketing Intern

  • Feb 2022 - May 2022

  Assisted in conducting the whole campaign planning and execution of “KOLON SPORT x TMall Happy Day”, including creative output, advertising materials about brand celebrity (LIU Shishi, CHEN Kun), etc. Worked closely with cross function Task Force team to formulate campaign review of “KOLON SPORT x TMall Happy Day”, and directly reported to CEO based on insights about brand livestream event. Assisted in collecting and organizing outdoor camping product information, and conduct competitive product analysis and market insights, and turn those insights into opportunities to satisfy customer needs. Worked closely with internal functions to be involved in material management, including product seeding, KOLs, etc. Show less



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Corporate Communications Intern

  • Jun 2021 - Sep 2021

  Conducted industry research and market analysis for projects with TE Connectivity and ICICLE, generating insights for the supervisor to support clients. Wrote press releases for TE Connectivity and Fung Group, and planned and arranged interviews with media to promote their image and product popularity in China, assisting client leaders with interview questions and related preparation. Strengthen media relations by monitoring diversified media types, updating media list, etc. Conducted industry research and market analysis for projects with TE Connectivity and ICICLE, generating insights for the supervisor to support clients. Wrote press releases for TE Connectivity and Fung Group, and planned and arranged interviews with media to promote their image and product popularity in China, assisting client leaders with interview questions and related preparation. Strengthen media relations by monitoring diversified media types, updating media list, etc.



Jiefang Daily Group

• Media Production
• 1 - 100 Employee

• Data Journalist Intern

  • Apr 2021 - Jun 2021

  Selected newsworthy topics under the direction of the senior editor; accomplished and published 2 data news on the 7th population census and Precious SH Map, achieving a reading volume of 50k+ for each Selected newsworthy topics under the direction of the senior editor; accomplished and published 2 data news on the 7th population census and Precious SH Map, achieving a reading volume of 50k+ for each



Shanghai Media Group

• China
• Media Production
• 100 - 200 Employee

• Media Planning Intern

  • Sep 2020 - Dec 2020

  Engaged in the plan design for ‘Magic Company & Music Theater’ program, and proposed commercial interactions among the theater, a pop star and Mengniu Dairy, contributing to secure the 200k CNY sponsorship from Mengniu Planed the TV advertisement for beverage CELSIUS with the integration of ‘Top Funny Comedian’ program, and improved the brand popularity by combing the brand slogan with the core content of the program Engaged in the plan design for ‘Magic Company & Music Theater’ program, and proposed commercial interactions among the theater, a pop star and Mengniu Dairy, contributing to secure the 200k CNY sponsorship from Mengniu Planed the TV advertisement for beverage CELSIUS with the integration of ‘Top Funny Comedian’ program, and improved the brand popularity by combing the brand slogan with the core content of the program