Morolayo Folami
Marketing and Social Media Specialist at Nankind- Claim this Profile
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Bio
Olawande Meyungbo
Having worked/collaborated with Layo on several projects for well over a year, I can say that she's a valuable team player with rare skills in digital strategy, brand building and consumer data/analytics. I would also like to call out Layo's ability to handle situations (no matter how challenging) with so much calmness and commitment. She's earned my recommendation as she would be a valuable asset to any organisation.
Obehi Ehimhen
Morolayo shows great intuition, tact, and an unrivalled sense of ownership, no matter the task. An innovator at heart, she constantly proves to be a versatile digital marketing specialist who understands the job and how to execute it. Working with her was a total pleasure and I would certainly love to do it again.
Olawande Meyungbo
Having worked/collaborated with Layo on several projects for well over a year, I can say that she's a valuable team player with rare skills in digital strategy, brand building and consumer data/analytics. I would also like to call out Layo's ability to handle situations (no matter how challenging) with so much calmness and commitment. She's earned my recommendation as she would be a valuable asset to any organisation.
Obehi Ehimhen
Morolayo shows great intuition, tact, and an unrivalled sense of ownership, no matter the task. An innovator at heart, she constantly proves to be a versatile digital marketing specialist who understands the job and how to execute it. Working with her was a total pleasure and I would certainly love to do it again.
Olawande Meyungbo
Having worked/collaborated with Layo on several projects for well over a year, I can say that she's a valuable team player with rare skills in digital strategy, brand building and consumer data/analytics. I would also like to call out Layo's ability to handle situations (no matter how challenging) with so much calmness and commitment. She's earned my recommendation as she would be a valuable asset to any organisation.
Obehi Ehimhen
Morolayo shows great intuition, tact, and an unrivalled sense of ownership, no matter the task. An innovator at heart, she constantly proves to be a versatile digital marketing specialist who understands the job and how to execute it. Working with her was a total pleasure and I would certainly love to do it again.
Olawande Meyungbo
Having worked/collaborated with Layo on several projects for well over a year, I can say that she's a valuable team player with rare skills in digital strategy, brand building and consumer data/analytics. I would also like to call out Layo's ability to handle situations (no matter how challenging) with so much calmness and commitment. She's earned my recommendation as she would be a valuable asset to any organisation.
Obehi Ehimhen
Morolayo shows great intuition, tact, and an unrivalled sense of ownership, no matter the task. An innovator at heart, she constantly proves to be a versatile digital marketing specialist who understands the job and how to execute it. Working with her was a total pleasure and I would certainly love to do it again.
Credentials
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CPR/AED/First Aid
Canadian Red CrossSep, 2022- Nov, 2024 -
Marketing: Copywriting for Social Media
LinkedInOct, 2021- Nov, 2024 -
Marketing: Messaging with Purpose
LinkedInAug, 2021- Nov, 2024 -
Hootsuite Platform Certification
HootsuiteJun, 2021- Nov, 2024 -
Learning Video Production and Editing
LinkedInMay, 2021- Nov, 2024 -
The Strategy of Content Marketing
CourseraMar, 2021- Nov, 2024 -
Google Ads Display Certification
GoogleOct, 2019- Nov, 2024 -
Google Analytics Certification
GoogleOct, 2018- Nov, 2024 -
YouTube Brand partner Certification
YouTubeFeb, 2017- Nov, 2024
Experience
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Nankind
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Marketing and Social Media Specialist
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Jan 2023 - Present
- Create and schedule content for the organisations’s social platforms to improve engagement and foster community building - Manage and execute digital media campaigns including email, social media and partnership marketing to drive donations for the organisations and communicate with different stakeholders - designed 4+ publications including booklets and brochures to educate the target audience about cancer and our offerings - Create and schedule content for the organisations’s social platforms to improve engagement and foster community building - Manage and execute digital media campaigns including email, social media and partnership marketing to drive donations for the organisations and communicate with different stakeholders - designed 4+ publications including booklets and brochures to educate the target audience about cancer and our offerings
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Content Creator & Media Specialist
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Jul 2016 - Present
- Develop and implement a content strategy to grow the subscriber base of the blog - Build and maintain my website Astoldbylayo.com where I give practical advice to help my target community reach their full potential in their careers and personal lives - Develop and implement a content strategy to grow the subscriber base of the blog - Build and maintain my website Astoldbylayo.com where I give practical advice to help my target community reach their full potential in their careers and personal lives
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Wealthsimple Foundation
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Community Engagement Coordinator
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Jun 2022 - Dec 2022
• Partnering with community organizations and post-secondary education institutions to design programming and coordinate over online and physical financial education activations • Collaborating with the design agency during the brand building exercise to develop the branding assets for the Foundation including the tone of voice, mission statement and development of creative assets • Conducting market research to determine the overall brand design and marketing priorities. • Developing and deploying social media assets on the brand’s social media platforms and managing the community growth • Directing and editing financial literacy videos series and enhancing them for accessibility online Show less
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Wealthsimple Foundation
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Community engagement Coordinator (Co-op)
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Jan 2022 - Apr 2022
• Coordinating and training volunteers for tax clinics and financial education programs, achieving a spike in volunteers by 10% within one week and organising over 20 financial education programs in the first quarter. • Conducting focus groups and market research to determine the overall brand design and marketing priorities • Developing social media strategy for the for the brand across its social media channels. • Maintaining partnerships and meeting with potential partners to brainstorm on programming areas and determine ways to best support communities of mutual focus. Show less
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Prologue Performing Arts
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Social Media Coordinator
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Jul 2021 - Dec 2021
- Developing content strategy for the brand across social media and owned platforms as well as regular page performance analysis - Social media management and content creation, including visual and copy development for always-on content, resulting in a 58% cumulative increase in engagement across the brand’s social media platforms. - Leveraging Google analytics and other data analytics tools to track digital performance and user behaviour and improve digital performance. - Leveraging listening tools such as Hootsuite for to stay on top of trends and align with then as well as monitor sentiments on social media to respond appropriately. Show less
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Terragon Group
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Nigeria
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Software Development
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1 - 100 Employee
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Senior Sales Consultant | Account Manager
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Mar 2021 - Apr 2021
- Researched and qualified several leads for the Company’s proprietary Customer Data Platform and Facebook Conversion API and deployed sales tactics, including demos to encourage interest and improved customer buy-in by 25% compared to the previous year.- Pitched to various brands and onboarded a new client in Q1 2021 to the agency business and continuously delivered always-on and tactical campaigns to boost the online performance for the new and existing accounts.
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Key Account Manager
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Feb 2019 - Feb 2021
- Developed tailored digital media strategies for clients in different stages in their product or service life cycles and convinced clients to buy into proprietary data-driven solutions, including the company’s Customer Data Platform.- Pioneered digital performance-based campaigns for several brands such as a Nigerian fertility clinic, Bridge Clinic, leveraging Google Analytics to track and improve outcomes and achieved 700 leads within 3 weeks.- Managed key social media platforms for brands such as Closeup Sunlight and Vaseline. Created content, scheduled, and handled engagement with the audience and managed influencers for the Closeup Keep it fresh campaign ensuring the campaign schedule was on track, which resulted in over 1,000 entries.- Wrote and edited SEO optimized blogposts for clients, including FCMB and Vaseline, for publication on top blog sites.- Led the award-winning team for best performing market in the Unilever Pepsodent World Oral health day award by leveraging precision marketing tactics to accelerate digital campaign performance and reached 70% of the target audience across Facebookand YouTube, thereby achieving brand recall of 22.2 points on Facebook.- Collaborated with several teams to plan and implement campaigns across digital platforms such as Google Search and Display,YouTube, social networks and Influencer platforms and measured success regularly against success metrics.- Executed a campaign that led to transactions worth over $200K for FCMB.- Developed scripts and managed the production and direction of large-scale viral video campaigns in line with brand identity on behalf of clients such as FCMB and Unilever.- Managed design sprints for clients on web apps and interfaces, which resulted in an over 4.2% spike in repeat purchase within the first 2 months for HP and sold-out office spaces in the first year for FCMB . Show less
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Starcom Media Perspectives
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Nigeria
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Advertising Services
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1 - 100 Employee
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Media Executive
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Jan 2017 - Feb 2019
- Responsible for content creation, digital strategies, content calendars and paid media promotion and optimization across digital platforms. - Drove digital conversations, which in turn drove acquisitions for financial service institutions, such as Sterling Bank and ARM in Nigeria, improving the overall transactions on these platforms by 10% and 15%, respectively. - Generated optimal awareness and uptake for the Payday Investor app launch campaign, leveraging Influencers to drive desired results organically. - Increased usage of Visa cards in Nigeria by over 10,000 users during the one-month Restaurant Week campaign. - Managed the production and direction of video campaigns for ARM that were in line with the brand voice and effectively communicated the brand message, such as ARM Better days ahead campaign, which influenced a 10% spike in pension uptake. Show less
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Education
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2021 - 2022
George Brown College
Postgraduate Degree, Digital Media Marketing -
2013 - 2016
Aston University
Bachelor of Science (BSc), Business and Management
Community
