Experience

MassLight

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Marketing Director

  • Oct 2023 - Present

  Lead the product marketing and content strategy for new product launches. Own the positioning, messaging, and go-to-market process for developer-focused health tech platforms. - Spearheaded the development of Ideal Customer Profiles (ICP) and firmographics for our target market, driving a more focused and effective approach to customer engagement. - Lead high-impact content development blitzes and play a pivotal role in crafting compelling blog content, contributing to thought… Show more Lead the product marketing and content strategy for new product launches. Own the positioning, messaging, and go-to-market process for developer-focused health tech platforms. - Spearheaded the development of Ideal Customer Profiles (ICP) and firmographics for our target market, driving a more focused and effective approach to customer engagement. - Lead high-impact content development blitzes and play a pivotal role in crafting compelling blog content, contributing to thought leadership and enhancing the brand's visibility. - Own the SEO strategy for the website, implementing best practices to enhance online visibility and drive organic traffic, thereby increasing the platform's digital footprint. - Lead the marketing and sales strategy for both inbound and outbound outreach to prospects, ensuring a cohesive and integrated approach for optimal customer acquisition. - Created comprehensive branding guidelines and brand voice for ZapEHR, aligning the product's identity with the nuances of our target market. - Directed the branding and layout of ottehr.com, a revolutionary product providing production-ready open-source EHR for health tech startups, ensuring a visually appealing and user-friendly online presence. Show less



Occupier - We ❤️ Leases!

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Demand Generation Manager

  • Oct 2022 - Aug 2023

  - Collaborated with sales/marketing to develop and execute a new account-based marketing campaign strategy - Implemented integrations to increasd sales efficiency; improve automated lead nurturing programs and sales assignments - Collaborated with the sales and revenue operations to increase pipeline velocity by automating intent signals, updating lifecycle stages, and improve qualified lead handoff for sales follow-up - Improved our product-led and persona-led content strategy… Show more - Collaborated with sales/marketing to develop and execute a new account-based marketing campaign strategy - Implemented integrations to increasd sales efficiency; improve automated lead nurturing programs and sales assignments - Collaborated with the sales and revenue operations to increase pipeline velocity by automating intent signals, updating lifecycle stages, and improve qualified lead handoff for sales follow-up - Improved our product-led and persona-led content strategy, overseeing creation of whitepapers, case studies, blog posts, and videos that generate leads, increase traffic, and position the brand as a thought leader - Used SEO tools and best practices to optimize content, increase quality scores, and improve online conversion rates - Analyzed and presented findings for high-cost campaigns for paid channels; suggested tactical improvements to leaders - Proficiently managed and integrated various marketing technologies, including marketing automation (e.g. HubSpot, Slack, ZoomInfo, GA4), and analytics tools to streamline processes and data flow - Drove an increase of click-through rates and engagement by leveraging A/B testing and multivariate testing methodologies to refine campaign assets - Drove an increase in deals by collaborating with our Customer Support and Sales team for a customer upsell campaign - Pivoted positioning strategy to align with a shift in our target market. Collaborated closely with marketing, sales, partners, and leadership to align messaging, ensuring a consistent customer journey from awareness to conversion - Conducted regular meetings with sales teams to gather feedback and insights, fostering a culture of continuous improvement in demand generation efforts Show less



Southwest Airlines

• Airlines and Aviation
• 700 & Above Employee

• Digital Marketing Lead, Cargo

  • Feb 2021 - Oct 2022

  Dallas, Texas, United States - Execute the cargo digital strategy for all channels. Collaborate with internal production teams and agencies to develop and implement media for lead generation and brand awareness campaigns. Own the reporting and optimization of all paid media. - Develop and implement our go-to-market strategy for new campaigns; leading the project requirements, communication plan, and marketing strategy. - Oversee ad development and placement for campaigns including concept, proofing, and briefing… Show more - Execute the cargo digital strategy for all channels. Collaborate with internal production teams and agencies to develop and implement media for lead generation and brand awareness campaigns. Own the reporting and optimization of all paid media. - Develop and implement our go-to-market strategy for new campaigns; leading the project requirements, communication plan, and marketing strategy. - Oversee ad development and placement for campaigns including concept, proofing, and briefing in order to ensure appropriate execution and distribution of advertisements. - Increase engagement in digital channels through segmentation, A/B testing strategies, and customer journey optimization. - Present our marketing strategy, media briefs, and reporting to internal and external teams. - Work with social media advisors and the production team to develop the long-term organic social media strategy.

• Cargo Marketing & Sales Specialist

  • Apr 2018 - Feb 2021

  Dallas, TX - Own the positioning and messaging strategy for all operational and promotional content. - Oversee the research, strategy, and implementation of marketing communications for new product and service launches, collaborating with leaders and major stakeholders to develop appropriate messaging and timing for our target market. - Plan and develop advertising content, sales collateral, email campaigns, and web content. Apply best practices and uphold brand standards for all Southwest Cargo… Show more - Own the positioning and messaging strategy for all operational and promotional content. - Oversee the research, strategy, and implementation of marketing communications for new product and service launches, collaborating with leaders and major stakeholders to develop appropriate messaging and timing for our target market. - Plan and develop advertising content, sales collateral, email campaigns, and web content. Apply best practices and uphold brand standards for all Southwest Cargo content and messaging. - Work with our creative team to develop creative assets. Propose communication plans through creative briefs. - Manage our website content on swacargo.com via the Web Content Management Tool. Enhance the user experience through content updates. - Coordinate with Agency to plan and launch lead generation campaigns through Facebook and LinkedIn. Measure and improve on results of each campaign. - Plan, budget, and execute appreciation events for top customer accounts. - Create content and social media activations for seasonal marketing exposure and brand awareness through digital channels. Measure and report on each activation.

• Social Care Senior Representative

  • Jun 2016 - Apr 2018

  Dallas/Fort Worth Area

• Rapid Rewards Loyalty Partnerships Intern

  • Jan 2016 - May 2016

  - Develop and execute a communication plan for the Rapid Rewards Employee Credit Card Campaign - Organize website data to tell the story of YoY marketing campaign performance - Ideate optimizations for current mobile marketing plan; compile competitive analysis of current market trends - Edit and review weekly email marketing send-outs - Compile 2015 Credit Card Marketing Channels look book. - Research and analyze current trends in the credit card sphere while giving a… Show more - Develop and execute a communication plan for the Rapid Rewards Employee Credit Card Campaign - Organize website data to tell the story of YoY marketing campaign performance - Ideate optimizations for current mobile marketing plan; compile competitive analysis of current market trends - Edit and review weekly email marketing send-outs - Compile 2015 Credit Card Marketing Channels look book. - Research and analyze current trends in the credit card sphere while giving a recommendation on potential innovation opportunities for all channels.



Dana Williams Consulting

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Automation & Digital Marketing Lead

  • Dec 2020 - Oct 2022

  - Consult on paid social and customer funnel strategy for both lead generation and ecommerce conversion goals. - Own CRM and digital solutions for the customer journey. - Set up and manage customer segments, lists, preference forms, and email automation logic. - Own analytics and reporting for all customer touchpoints.



Slam Volleyball Club

• Assistant Coach

  • Sep 2012 - Apr 2015

  - Assist with technique training - Analyze strengths/weaknesses and strategize game-plan - Lead practices - encourage, manage and discipline the team



Southwest Airlines

• Airlines and Aviation
• 700 & Above Employee

• Product Marketing Intern

  • May 2014 - Aug 2014

  Dallas, Texas



Visual App

• Online-Marketing and Web Design Intern

  • May 2013 - Aug 2013

  Richardson, TX Online Marketing and Web Design, Web Site Traffic Growth, Search Engine Optimization, Content Marketing, Social Media Marketing, Account Management, Content Writing



JPMorgan Chase & Co.

• United States
• Financial Services
• 700 & Above Employee

• Investment Fund Accounting Intern

  • Jun 2011 - Jul 2011