Executive Activation Digital

• Jan 2023 - Present

SEA Manager

• Oct 2022 - Jan 2023

- Optimization and rollout of new campaign structure to improve performance and simplifying related processes according to client’s customer journey- Automating processes for reportings and data-driven decision making - Onboarding of new team members

SEA Trainee

• Oct 2021 - Oct 2022

- Conception and implementation of Search Engine Advertising (SEA) campaigns for national and international clients in automative and pharma industry- Utilization of Google Ads, Search Ads 360, Google Analytics, Campaign Manager 360, Google Datastudio, Microsoft Ads, Optmyzr- Development of performance oriented campaign structures through composition of appealing responsive search ads, inclusion of relevant keywords and application of smart bid strategies- Monitoring and adjusting of search campaigns to control budget pacing and ensuring clients´ goal achievement- Responsible for consulting clients and proposing strategic courses of action to achieve sales and awareness goals- Regular reportings on weekly and monthly basis - Creation of individual, automated and interactive reportings using Google DataStudio providing relevant insights into PPC campaign performance and user behaviour- Scaling search campaigns with data-driven decision making and strategic planning Show less

Digital Marketing Manager

• Aug 2021 - Sep 2021

- Composition of offers for national and international clients including various digital and offline marketing measures such as radio, OOH, guerrilla marketing, ATV & CTV, digital prospects and direct mail - Creation of weekly reportings and analysis of results - Using market research data to create strategic concepts for the rollout of marketing measures in clients´new target locations - Participation in the preparation of the semi-annual report presentation - Composition of offers for national and international clients including various digital and offline marketing measures such as radio, OOH, guerrilla marketing, ATV & CTV, digital prospects and direct mail - Creation of weekly reportings and analysis of results - Using market research data to create strategic concepts for the rollout of marketing measures in clients´new target locations - Participation in the preparation of the semi-annual report presentation

Marketing Consultant

• May 2020 - Jul 2021

- development of a new marketing strategy - project management in terms of digitalising the PoS - enhancing customer relationship management through marketing automation and loyalty program - developing a new website concept including e-commerce and marketing automation - planning social media marketing activities to improve brand awareness and reach - designing advertising materials such as PoS displays, press releases and social media content - coordination of external agencies and partners Show less

Werkstudent

• Nov 2016 - Dec 2018

-brand representation at multiple different events -planning and coordination of promotional campaigns and logistics -brand representation at multiple different events -planning and coordination of promotional campaigns and logistics

Digital Marketing Intern

• Feb 2018 - Jun 2018

-management of ratings and reviews for Garnier website (Bazaarvoice) -development of brand and product specific questionnaires for generating ratings and reviews -Coordination of website improvements with external agency (JIRA) -planning of an e-competition and coordination with external creative agencies -assembly of a holistic marketing plan including budgets of all Garnier related brands -management of ratings and reviews for Garnier website (Bazaarvoice) -development of brand and product specific questionnaires for generating ratings and reviews -Coordination of website improvements with external agency (JIRA) -planning of an e-competition and coordination with external creative agencies -assembly of a holistic marketing plan including budgets of all Garnier related brands

Internship Broadband Products Consumer

• Aug 2017 - Feb 2018

-creation of competitive analyses for fibre and VDSL markets in Germany -regional analyses for identification of VDSL rollout potentials -planning and coordination of a pilot project for an installation service in promising VDSL regions -mystery shopping project in physical stores of Vodafone and its competitors in different cities -creation of competitive analyses for fibre and VDSL markets in Germany -regional analyses for identification of VDSL rollout potentials -planning and coordination of a pilot project for an installation service in promising VDSL regions -mystery shopping project in physical stores of Vodafone and its competitors in different cities

Internship Outletmanagement

• Sep 2015 - Jan 2016

-planning and coordination of marketing campaigns aiming at customer acquisition for outlet stores -analyses of conducted marketing campaigns -conducting customer surveys with the aim to increase sales through in-store improvements -planning and coordination of marketing campaigns aiming at customer acquisition for outlet stores -analyses of conducted marketing campaigns -conducting customer surveys with the aim to increase sales through in-store improvements