Moritz Köllinger
VP of Marketing at ExpressGroup- Claim this Profile
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Bio
Mohanad El-Emary
I appreciate my time with Moritz as my manager. He saw my potential and gave me the space to grow and develop myself. A good leader knows how to define their team members' strengths and ambitions. And helps them grow. He was always confident enough to let us take the spotlight and shine. His incremental knowledge and experience provided me with the core fundamentals on which we're building the growth marketing operation at numa. His expertise and guidance have been a core pillar into the development of our acquisition processes. And we will continue to build on his work.
Frank "Otter" Sparrer
What can I say about Moritz? In a world of dull, formless, tuned-out corporate pencil-pushers, Moritz rips up the rulebook. He's engaged, creative, and plugged-in, able to identify trends and integrate them into strategy with the greatest of ease. He's cool-headed and in control, able to turn panic situations into opportunities and progress. As a manager and leader, you can't ask for someone better. Moritz is proficient at empowering his team members, preferring to cultivate their strengths and possibilities over holding to their job description. Micromanagement doesn't exist in Moritz's world—he hires the right people, gives them the tools they need to make a little magic, and lets them do their thing. There's no fat to trim, no unnecessary meetings, no unproductive initiatives or soulless aphorisms. He's worked his way up from an entry-level grunt, and that's kept him down to earth—he knows what it's like at each rung of the corporate ladder. His management style is a reflection of his own abilities. Whatever you task him with, he'll do the research, put together a plan, and get something exciting going, whether he's done it before or not. Just point him in the right direction and watch him go.
Mohanad El-Emary
I appreciate my time with Moritz as my manager. He saw my potential and gave me the space to grow and develop myself. A good leader knows how to define their team members' strengths and ambitions. And helps them grow. He was always confident enough to let us take the spotlight and shine. His incremental knowledge and experience provided me with the core fundamentals on which we're building the growth marketing operation at numa. His expertise and guidance have been a core pillar into the development of our acquisition processes. And we will continue to build on his work.
Frank "Otter" Sparrer
What can I say about Moritz? In a world of dull, formless, tuned-out corporate pencil-pushers, Moritz rips up the rulebook. He's engaged, creative, and plugged-in, able to identify trends and integrate them into strategy with the greatest of ease. He's cool-headed and in control, able to turn panic situations into opportunities and progress. As a manager and leader, you can't ask for someone better. Moritz is proficient at empowering his team members, preferring to cultivate their strengths and possibilities over holding to their job description. Micromanagement doesn't exist in Moritz's world—he hires the right people, gives them the tools they need to make a little magic, and lets them do their thing. There's no fat to trim, no unnecessary meetings, no unproductive initiatives or soulless aphorisms. He's worked his way up from an entry-level grunt, and that's kept him down to earth—he knows what it's like at each rung of the corporate ladder. His management style is a reflection of his own abilities. Whatever you task him with, he'll do the research, put together a plan, and get something exciting going, whether he's done it before or not. Just point him in the right direction and watch him go.
Mohanad El-Emary
I appreciate my time with Moritz as my manager. He saw my potential and gave me the space to grow and develop myself. A good leader knows how to define their team members' strengths and ambitions. And helps them grow. He was always confident enough to let us take the spotlight and shine. His incremental knowledge and experience provided me with the core fundamentals on which we're building the growth marketing operation at numa. His expertise and guidance have been a core pillar into the development of our acquisition processes. And we will continue to build on his work.
Frank "Otter" Sparrer
What can I say about Moritz? In a world of dull, formless, tuned-out corporate pencil-pushers, Moritz rips up the rulebook. He's engaged, creative, and plugged-in, able to identify trends and integrate them into strategy with the greatest of ease. He's cool-headed and in control, able to turn panic situations into opportunities and progress. As a manager and leader, you can't ask for someone better. Moritz is proficient at empowering his team members, preferring to cultivate their strengths and possibilities over holding to their job description. Micromanagement doesn't exist in Moritz's world—he hires the right people, gives them the tools they need to make a little magic, and lets them do their thing. There's no fat to trim, no unnecessary meetings, no unproductive initiatives or soulless aphorisms. He's worked his way up from an entry-level grunt, and that's kept him down to earth—he knows what it's like at each rung of the corporate ladder. His management style is a reflection of his own abilities. Whatever you task him with, he'll do the research, put together a plan, and get something exciting going, whether he's done it before or not. Just point him in the right direction and watch him go.
Mohanad El-Emary
I appreciate my time with Moritz as my manager. He saw my potential and gave me the space to grow and develop myself. A good leader knows how to define their team members' strengths and ambitions. And helps them grow. He was always confident enough to let us take the spotlight and shine. His incremental knowledge and experience provided me with the core fundamentals on which we're building the growth marketing operation at numa. His expertise and guidance have been a core pillar into the development of our acquisition processes. And we will continue to build on his work.
Frank "Otter" Sparrer
What can I say about Moritz? In a world of dull, formless, tuned-out corporate pencil-pushers, Moritz rips up the rulebook. He's engaged, creative, and plugged-in, able to identify trends and integrate them into strategy with the greatest of ease. He's cool-headed and in control, able to turn panic situations into opportunities and progress. As a manager and leader, you can't ask for someone better. Moritz is proficient at empowering his team members, preferring to cultivate their strengths and possibilities over holding to their job description. Micromanagement doesn't exist in Moritz's world—he hires the right people, gives them the tools they need to make a little magic, and lets them do their thing. There's no fat to trim, no unnecessary meetings, no unproductive initiatives or soulless aphorisms. He's worked his way up from an entry-level grunt, and that's kept him down to earth—he knows what it's like at each rung of the corporate ladder. His management style is a reflection of his own abilities. Whatever you task him with, he'll do the research, put together a plan, and get something exciting going, whether he's done it before or not. Just point him in the right direction and watch him go.
Experience
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ExpressGroup
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Germany
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Financial Services
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1 - 100 Employee
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VP of Marketing
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Sep 2023 - Present
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Head of Acquisition
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Nov 2022 - Sep 2023
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numa
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Germany
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Hospitality
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200 - 300 Employee
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Director of Performance Marketing
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Sep 2020 - Nov 2022
B2C Single & Cross-Channel Strategy, B2B Lead acquisition, Tracking / GTM, SEO, CRM, Content, Social Media, l18n, Data Privacy Coordinator B2C Single & Cross-Channel Strategy, B2B Lead acquisition, Tracking / GTM, SEO, CRM, Content, Social Media, l18n, Data Privacy Coordinator
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Parental Leave
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Dec 2019 - Sep 2020
- 6 months of full responsibility of daily childcare during Covid-19 pandemic - 4 weeks full responsibility of familiarization process in nursery school - Traveling around the world with our one year old (Thailand, Singapore, Indonesia, Australia, Spain, France) - 6 months of full responsibility of daily childcare during Covid-19 pandemic - 4 weeks full responsibility of familiarization process in nursery school - Traveling around the world with our one year old (Thailand, Singapore, Indonesia, Australia, Spain, France)
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growney GmbH
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Germany
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Financial Services
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1 - 100 Employee
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Head Of Marketing
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May 2018 - Jul 2019
- Strategy creation & execution (B2C) - Creating possible marketing strategies for partners (B2B) - Agency management in a rebranding process - Agency management for online marketing execution (Display, Retargeting, Adwords, Affiliate) - Agency management for public relations - Strategy creation & execution (B2C) - Creating possible marketing strategies for partners (B2B) - Agency management in a rebranding process - Agency management for online marketing execution (Display, Retargeting, Adwords, Affiliate) - Agency management for public relations
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EchteBerliner
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Germany
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Advertising Services
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Co-Founder
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Mar 2017 - May 2018
- Creating and implementing marketing startegies for various customers (B2B / B2C) - Creating and managing cross-channel campaigns (adwords, display, content, retargeting, crm) - Implementing subdomain- / cross-domain- / cross-device tracking and analyzing & reporting data - Optimizing communication stratagies, landing pages, emails and user flows Costumers: Marley Spoon JMT Nordic Wawibox Solarpraxis AG YouFlake and more - Creating and implementing marketing startegies for various customers (B2B / B2C) - Creating and managing cross-channel campaigns (adwords, display, content, retargeting, crm) - Implementing subdomain- / cross-domain- / cross-device tracking and analyzing & reporting data - Optimizing communication stratagies, landing pages, emails and user flows Costumers: Marley Spoon JMT Nordic Wawibox Solarpraxis AG YouFlake and more
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ZenMate
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Germany
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Computer and Network Security
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1 - 100 Employee
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Head of International
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Feb 2016 - Mar 2017
- Hiring and managing country team (Germany / Turkey / Russia / South Korea / UK / USA)- Growing country team (10 people / 6 direct reports) to be responsible for majority of company revenue- Setting up up trainee program (concept / process / goals / evaluation)- Implementing agile marketing strategy for country team (concept / process / goals / evaluation)- Testing and evaluating country specific marketing channels, platforms and tools
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CRM Manager
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Jan 2015 - Feb 2016
- Managing pool of 35 mio contacts- Building up CRM to biggest revenue driver of the company- Doing groundwork segmentation (free / trial /premium / activity / usecases)- Implementing international CRM strategy (process / l18n)- Developing concept for in-product CRM (Browser Extensions, Android App, iOS App, Windows Client, OSX Client)- Testing and evaluating various tools (Mailchimp, Sendwithus, Optivo, Crossengage)
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Online-Marketingmanager
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Aug 2013 - Jan 2015
- Building up userbase from scratch to 35 mio (across iOS, Android, Chrome, Opera, Firefox and Desktop Apps)- Doing groundwork SEO (keyword research / website structure / landing pages)- Doing groundwork ASO (keyword research / copy and store optimization)- Doing groundwork PR (PR agency contact / handled and created press releases / preparing and doing interviews)- Doing groundwork CRO (analysis / concepts / A-B testing (Optimizely))- Creating concepts for monetization model- Creating concepts for gamificiation Show less
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ZEIT ONLINE
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Germany
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Online Audio and Video Media
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200 - 300 Employee
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Online Moderation
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Aug 2011 - Aug 2013
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Community Team
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May 2009 - Jun 2011
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Community
