Chief Executive Officer and Executive Director

• Jan 2016 - Present

Auspire - Australia Day Council of Western Australia, is a part of a ‘national network’ of eight State and Territory Australia Day Councils. It's a non-profit incorporated body and registered charity which supports the objectives of the National Australia Day Council but enjoys complete autonomy in the development and growth of its own social enterprise, setting and delivery of its own strategy and management of its own day-to-day affairs. With a focus in the civics and citizenship space, and working closely with Government to co-design and deliver insight-led, capacity-building Diversity and Inclusion programs, Auspire also delivers the Australian of the Year Awards supported by a series of alumni forums, events, think-tanks and initiatives. Show less

Board Member

• May 2014 - Present

Non Executive Director PLC Foundation

• Mar 2020 - Present

Deputy Chair PLC Council, Member of Risk and Compliance Committee

• Sep 2016 - Present

Presbyterian Ladies’ College is one of Australia’s leading independent girls school and has provided excellence in education since 1915. Today the school has over 900 students, an enviable academic record and exceptional reputation for offering students a personalised educational experience that gives every girl confidence and empowers her to lead and make an active contribution to the Community. Member of Council, Member Risk and Compliance Committee, Member PLC Foundation

Partner and Group Business Director

• Jan 2011 - Dec 2015

The Brand Agency is a fully integrated, marketing communications and business solutions professional services firm with offices in Perth, Melbourne and Auckland. Services include brand strategy, marketing communications and campaigns, creative development and production, visual identity and design, brand development, channel strategy and media planning, digital and direct marketing, corporate communications, employer branding and non-campaign advertising. Key role and responsibilities: * Member of the Agency leadership team * Manage and lead an assigned portfolio of clients * New business acquisition, retention and growth * Brand strategy and communications planning * Business solutions, campaign development and implementation * Quality, legal and ethical compliance to all ACCC and ANA standards * Staff development, performance and retention * Culture, change management, integration and staff engagement * Budgets and financial management Show less

Director (CMO)- University Marketing (Secondment)

• Jan 2010 - Jul 2010

Curtin University is Western Australia's largest university with over 52,000 students and campuses in Singapore, Malaysia and Sydney. This was a secondment position by invitation from the Vice President Corporate Relations and Development. I was responsible for the stewardship of a Directorate of 35+ staff across Prospective Student Services Unit, Campaign and Brand Unit and Prospective Student Publications Unit as well as close collaboration across several economic development areas such as Courses Committee, Office of Advancement and Greater Curtin Strategy. Key responsibilities included: * Accountability for all marketing and recruitment campaigns to drive visitation and enrollment to the University * Team performance, development, recruitment and retention * Change management and integration * Strategic implementation of the university rebrand and development of the brand architecture * Development of a comprehensive brand decommissioning strategy * Brand legal compliance with the Curtin University of Technology Act. * Development of the University re-positioning campaign plan. * Development and governance of Brand policy * Key stakeholder engagement * Responsibility of reviewing, optimising and implementing the University's 3-year strategic marketing plan. Show less

Marketing Manager

• May 2000 - Jul 2001

Account Manager

• 1994 - 2000

Initially part of the FCB global network with Perth-based FCB Shorter, which later became Shorter and Partners and then The Shorter Group. Initially part of the FCB global network with Perth-based FCB Shorter, which later became Shorter and Partners and then The Shorter Group.

Creative Coordinator

• Feb 1991 - Nov 1991

Internship during final year of undergraduate degree. Internship during final year of undergraduate degree.