Vice President of Innovation

• Jun 2023 - Present

Director of Product Strategy

• Aug 2022 - May 2023

General Manager

• Mar 2021 - Aug 2022

Director of Marketing

• Jan 2019 - Mar 2021

Manager of Product Management

• Aug 2017 - Dec 2018

Distribution Product Manager

• Oct 2016 - Jul 2017

*Managing $13M division with 280 active vendors and over 14,000 unique, sellable SKU’s *Implementing overhauled vendor agreements to engage and set strategic plans with key vendor partners while leveraging better pricing and rebates *Building distribution center stock program to enhance TAPCO’s value to its customer base *Planning and executing sales training sessions to align with vendor focal targets and market hot spots *Administering Microsoft Dynamics NAV to… Show more *Managing $13M division with 280 active vendors and over 14,000 unique, sellable SKU’s *Implementing overhauled vendor agreements to engage and set strategic plans with key vendor partners while leveraging better pricing and rebates *Building distribution center stock program to enhance TAPCO’s value to its customer base *Planning and executing sales training sessions to align with vendor focal targets and market hot spots *Administering Microsoft Dynamics NAV to keep costs, pricing, and descriptions accurate *Managing TAPCO eCommerce platform and bolstering with new products and content *Determining KPIs for Product Coordinator to leverage eCommerce functionality within TAPCOnet.com *Partnering with marketing department on layout and focus for full line TAPCO catalog *Strategic planning and alignment of resources with marketing, regional sales managers, and executive leadership *Setting monthly and annual team goals along with monthly individual competitions to motivate team members

Demand Generation Manager

• Mar 2016 - Sep 2016

*Building out Sales Development Representative (SDR) team to drive revenue and increase partnership with distribution sales teams *Determining KPIs for SDR team and developing best practices for end customer and distribution sales interactions utilizing Salesforce to facilitate understanding *Managing a combination of corporate and remote Demand Generation team members to increase the number of qualified leads sent to distribution *Strategic planning and alignment of… Show more *Building out Sales Development Representative (SDR) team to drive revenue and increase partnership with distribution sales teams *Determining KPIs for SDR team and developing best practices for end customer and distribution sales interactions utilizing Salesforce to facilitate understanding *Managing a combination of corporate and remote Demand Generation team members to increase the number of qualified leads sent to distribution *Strategic planning and alignment of resources with marketing, vertical sales managers, and sales operations teams *Collaborating with sales and marketing teams to leverage efforts and momentum *Administering Salesforce and optimizing fields, pages, and tabs to fit new processes *Researching new resource platforms to facilitate team members’ success *Setting monthly and annual team goals along with monthly individual competitions to motivate team members

Demand Generation Supervisor

• Mar 2014 - Mar 2016

*Managing a combination of corporate and remote team members to increase the number of qualified leads sent to distribution - 50% increase in 2014 totals over 2013 *Strategic planning and alignment of resources with marketing *Creating best practices to drive consistent results among team members *Mentoring and educating team members to maximize individual performance *Collaborating with sales and marketing teams to leverage efforts and… Show more *Managing a combination of corporate and remote team members to increase the number of qualified leads sent to distribution - 50% increase in 2014 totals over 2013 *Strategic planning and alignment of resources with marketing *Creating best practices to drive consistent results among team members *Mentoring and educating team members to maximize individual performance *Collaborating with sales and marketing teams to leverage efforts and momentum *Administering Salesforce and researching new resource platforms for team use *Setting monthly and annual team goals along with monthly individual competitions to motivate team members

Channel Development Manager

• Apr 2013 - Mar 2014

*Managing Inside Sales and coordinating Regional Sales Managers’ efforts to drive new dealer relationships *Strategic planning based on territory specific threats and opportunities (SWOT) *Directing marketing efforts (handouts, website development, coop programs) to target both new dealers and commercial end users *Partnering directly with engineering managers on new product development to bolster sales and create demand in the network

Dealer Key Accounts and Program Manager

• Oct 2012 - Mar 2013

*Managing top dealer account relationships in regard to quotes, product information, and other pertinent issues *Coordinating marketing initiatives with outside marketing firm to maximize brand awareness and consistency *Providing sales and marketing info to R&D to help drive new product development and features *Responsible for training Inside Sales Coordinator and setting up plan and goals for the position

Inside Sales Coordinator

• Aug 2010 - Sep 2012

*Building and maintaining relationships with dealers globally *Furnishing quote requests for all commercial dealers *Co-managing and developing business plan for Western Region with National Dealer Director *Communicating with Regional Sales Directors to develop region specific business plans and targets *Analyzing markets served for required future product specifications and feature upgrades *Developing sales reports to document quote activity, margin, new… Show more *Building and maintaining relationships with dealers globally *Furnishing quote requests for all commercial dealers *Co-managing and developing business plan for Western Region with National Dealer Director *Communicating with Regional Sales Directors to develop region specific business plans and targets *Analyzing markets served for required future product specifications and feature upgrades *Developing sales reports to document quote activity, margin, new dealer activity within regions *Assisting in continued marketing efforts to update look and feel of company website, documentation, and videos *Coordinating and qualifying all incoming sales leads via website, email, and phone

Lead Coordinator

• Sep 2009 - Mar 2010

*Coordinating and qualifying all incoming sales leads via website, email, and phone *Following up and maintaining relationships with distributors internationally to verify the progress on all leads *Multi-tasking to update status on existing leads while adding new customers and distributors on a daily basis *Communicating with Regional Business Managers to discuss and qualify new potential distributors *Coordinating and qualifying all incoming sales leads via website, email, and phone *Following up and maintaining relationships with distributors internationally to verify the progress on all leads *Multi-tasking to update status on existing leads while adding new customers and distributors on a daily basis *Communicating with Regional Business Managers to discuss and qualify new potential distributors

Sales Representative/Account Manager

• May 2006 - Jul 2009

*Transformed an “unwanted” client base into a continuously growing winner by increasing average monthly sales from $10k to $40k *Built and managed relationships with a client base consisting of over 90 customers *Responsible for quarterly meetings and presentations with top twenty-five customers and biannual meetings with smaller and potential customers *Problem solved between various levels of purchasing, sourcing, credit, and shipping to come to amenable situations… Show more *Transformed an “unwanted” client base into a continuously growing winner by increasing average monthly sales from $10k to $40k *Built and managed relationships with a client base consisting of over 90 customers *Responsible for quarterly meetings and presentations with top twenty-five customers and biannual meetings with smaller and potential customers *Problem solved between various levels of purchasing, sourcing, credit, and shipping to come to amenable situations for both the customer and the company *Developed a higher understanding and use of Microsoft Excel, Word, and Outlook by preparing contracts and meetings Show less *Transformed an “unwanted” client base into a continuously growing winner by increasing average monthly sales from $10k to $40k *Built and managed relationships with a client base consisting of over 90 customers *Responsible for quarterly meetings and presentations with top twenty-five customers and biannual meetings with smaller and potential customers *Problem solved between various levels of purchasing, sourcing, credit, and shipping to come to amenable situations… Show more *Transformed an “unwanted” client base into a continuously growing winner by increasing average monthly sales from $10k to $40k *Built and managed relationships with a client base consisting of over 90 customers *Responsible for quarterly meetings and presentations with top twenty-five customers and biannual meetings with smaller and potential customers *Problem solved between various levels of purchasing, sourcing, credit, and shipping to come to amenable situations for both the customer and the company *Developed a higher understanding and use of Microsoft Excel, Word, and Outlook by preparing contracts and meetings Show less