Marketing Communications Project Manager

• Mar 2018 - Present

Digital Advertising and Analytics Manager

• Jan 2018 - Mar 2018

Digital Campaign Manager

• Apr 2017 - Dec 2017

Manage targeted display program for multiple sales teams (Mpls.St.Paul Magazine, Twin Cities Business Magazine, IBM Systems Magazine, Independent Banker Magazine, Delta Sky Magazine), including strategic planning with clients, campaign implementation and optimization, and analytics; Maintain marketing analytics standards for all digital projects; Coordinate extended network email initiatives for sales teams Manage targeted display program for multiple sales teams (Mpls.St.Paul Magazine, Twin Cities Business Magazine, IBM Systems Magazine, Independent Banker Magazine, Delta Sky Magazine), including strategic planning with clients, campaign implementation and optimization, and analytics; Maintain marketing analytics standards for all digital projects; Coordinate extended network email initiatives for sales teams

Campaign Manager

• Jul 2016 - Apr 2017

Manage microsites, native advertising, display advertising, e-newsletter and social media marketing for mspmag.com; Manage digital and social marketing for Mpls.St.Paul Magazine’s signature events and marketing initiatives; Traffic, execute and analyze e-newsletter marketing initiatives for clients and internal sales department; Coordinate targeted display advertising for Mpls.St.Paul Magazine and Twin Cities Business Magazine clients; Implement and measure paid social media efforts

Digital Project Manager

• Jul 2014 - Jul 2016

Inform on digital strategies to drive sales, website traffic, audience development, social media engagement, and ROI; Manage sales and marketing content in CMS for mspmag.com; Plan display ad delivery through Desktop for Publishers; Manage tracking tools to efficiently analyze inventory, revenue and sales initiatives; Exemplify organizational and multitasking skills to sustain responsibilities with clients, agencies, and internal teams (Sales, Marketing and Events, Creative Marketing, Editorial, Production, Circulation and Web Development); Manage digital contracts and sponsor content with Twin Cities Business Magazine and tcbmag.com

Assistant Account Executive

• May 2013 - Jul 2014

Draft and distribute news releases, media pitches and press kit materials; conduct strategic media relations for various clients; create editorial content for media relations and social media efforts; maintain, monitor and update social media sites; prepare timely and accurate key results reports; create targeted media lists; research trends to provide creative and strategic social media strategy campaigns; support community relations and media events for various clients; compile clips for CPG and B2B clients; shoot and design photos for social media brand pages

Corporate Communications Intern

• May 2012 - May 2013

Control social media platforms for MidAmerican Renewables; proof and conform edits to internal and external documents; draft social media messages and schedule in HootSuite; draft news releases; draft copy for internal publications; conduct research regarding social media practices; create media lists for MidAmerican subsidiaries; draft and submit weekly employee notes and safety tips with html coding on employee intranet; assist in drafting communications plans; compile daily news clips for MidAmerican subsidiaries

Community Assistant

• Sep 2011 - Aug 2012

Communicate with and assist residents; propose, organize and lead monthly resident programs; coordinate promotions on Drake campus; design marketing plan for lease renewal event, sophomore open house and leasing season; respond to emergency maintenance issues and resident concerns; perform administrative tasks and paperwork at leasing office desk Communicate with and assist residents; propose, organize and lead monthly resident programs; coordinate promotions on Drake campus; design marketing plan for lease renewal event, sophomore open house and leasing season; respond to emergency maintenance issues and resident concerns; perform administrative tasks and paperwork at leasing office desk

Sales and Marketing Intern

• Jun 2011 - Aug 2011

Create order forms and budgets; design slideshows and ad copy; conduct client, customer research; upload partner information to website; assist with launch of the destinationz.com website; design advertisements; track clients’ responses to conferences; mail magazine issues to distribution lists of clients Create order forms and budgets; design slideshows and ad copy; conduct client, customer research; upload partner information to website; assist with launch of the destinationz.com website; design advertisements; track clients’ responses to conferences; mail magazine issues to distribution lists of clients