Experience

ETF Managers Group (ETFMG)

• United States
• Financial Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Sep 2022 - Present

  Summit, New Jersey, United States Spearheading marketing campaigns by conducting research, capitalizing on industry trends and developing comprehensive marketing strategies, increasing website traffic and social media followers. Overseeing a small team of marketing professionals, providing guidance, mentorship, and performance evaluations to drive high-quality work and achieve departmental goals. Collaborating closely with cross-functional teams, including product development, sales, and operations, to align marketing… Show more Spearheading marketing campaigns by conducting research, capitalizing on industry trends and developing comprehensive marketing strategies, increasing website traffic and social media followers. Overseeing a small team of marketing professionals, providing guidance, mentorship, and performance evaluations to drive high-quality work and achieve departmental goals. Collaborating closely with cross-functional teams, including product development, sales, and operations, to align marketing efforts with overall business objectives and ensure consistent messaging across all channels. Managing the development and execution of digital marketing initiatives, including website optimization, email marketing campaigns, social media strategies, and paid advertising, resulting in increased online engagement and lead generation. Implementing Salesforce marketing automation tools and customer relationship management (CRM) systems to streamline processes, improve campaign targeting, and enhance the overall customer experience. Monitoring and analyzing key performance indicators (KPIs) and marketing metrics to measure campaign effectiveness, track ROI, and identify areas for improvement, utilizing data-driven insights to optimize marketing strategies. Cultivating strong relationships with key stakeholders and industry influencers to enhance brand visibility and generate positive media coverage. Staying abreast of industry trends, market dynamics, and regulatory changes, leveraging market intelligence to proactively identify and capitalize on opportunities, mitigate risks, and maintain a competitive edge. Show less



Emles Advisors

• United States
• Investment Management
• 1 - 100 Employee

• Marketing Manager

  • Feb 2022 - Sep 2022

  New York City Metropolitan Area Collaborated with cross-functional teams, including sales and compliance, to ensure marketing initiatives were aligned with business objectives, regulatory guidelines, and client needs, resulting in cohesive and impactful messaging across all touchpoints.



WBI

• United States
• Financial Services
• 1 - 100 Employee

• Director Of Communications

  • Sep 2020 - Feb 2022

  Red Bank, New Jersey, United States

• Communications Manager

  • Jan 2018 - Sep 2020

  Red Bank, New Jersey Developed and implemented comprehensive communications strategies to enhance the company's brand reputation and effectively convey key messages to internal and external stakeholders, resulting in increased brand awareness and positive engagement. Led the successful launch of the company's podcast, overseeing all aspects of production, including content development, guest coordination, and promotion, resulting in increased audience engagement and industry recognition. Managed various… Show more Developed and implemented comprehensive communications strategies to enhance the company's brand reputation and effectively convey key messages to internal and external stakeholders, resulting in increased brand awareness and positive engagement. Led the successful launch of the company's podcast, overseeing all aspects of production, including content development, guest coordination, and promotion, resulting in increased audience engagement and industry recognition. Managed various communication channels, including press releases, newsletters, corporate presentations, website content, and the podcast platform, ensuring consistent messaging and leveraging diverse mediums to reach and engage target audiences effectively.

• Marketing Supervisor

  • Jun 2015 - Jan 2018

  Red Bank, New Jersey Led and supervised a team of marketing professionals, overseeing the development and execution of strategic marketing initiatives to promote WBI Investments' products and services, resulting in increased brand visibility. Implemented and managed integrated marketing campaigns across various channels, including digital advertising, email marketing, social media, and content marketing, driving lead generation and conversion rates. Collaborated with cross-functional teams, including sales… Show more Led and supervised a team of marketing professionals, overseeing the development and execution of strategic marketing initiatives to promote WBI Investments' products and services, resulting in increased brand visibility. Implemented and managed integrated marketing campaigns across various channels, including digital advertising, email marketing, social media, and content marketing, driving lead generation and conversion rates. Collaborated with cross-functional teams, including sales and compliance, to ensure marketing initiatives were aligned with business objectives, regulatory guidelines, and client needs, resulting in cohesive and impactful messaging across all touchpoints.

• Marketing Assistant

  • Dec 2013 - Jun 2015

  Red Bank, New Jersey Supported the marketing team at WBI Investments, assisting in the development and execution of comprehensive marketing campaigns and strategies to promote the firm's investment products and services. Played a key role in coordinating and managing digital marketing initiatives, including website updates, email marketing campaigns, and social media content creation, resulting in increased online engagement and lead generation.



News America Marketing

• United States
• Advertising Services
• 500 - 600 Employee

• Senior Category Management Coordinator

  • Jul 2013 - Nov 2013

  Greater New York City Area

• Category Management Coordinator

  • Jul 2011 - Jun 2013

  Greater New York City Area Coordinated sales and production across departments to ensure clients execution of advertisements in our weekly Free Standing Insert. Evaluated opportunities of consumer packaged goods clients to maximize business and revenue by accommodating as many different brands in our Free Standing Insert and In Store Advertising vehicles while maintaining clients guaranteed level of category exclusivity. Processed requests and inquiries from internal sales personnel in an accurate and timely… Show more Coordinated sales and production across departments to ensure clients execution of advertisements in our weekly Free Standing Insert. Evaluated opportunities of consumer packaged goods clients to maximize business and revenue by accommodating as many different brands in our Free Standing Insert and In Store Advertising vehicles while maintaining clients guaranteed level of category exclusivity. Processed requests and inquiries from internal sales personnel in an accurate and timely manner. Worked across departments to ensure clients advertisements are properly separated from other similar products. Worked with senior management and across departments to identify markets for consolidation of dual issues bringing significant savings to the company. Analyzed new products and managed development of over 21 new internal categories in one fiscal year resulting in new revenue. Trained new coordinator on systems, policies, and procedures. Entered market tracking of competitive business by client, page size, circulation, categories, and brand. Gave presentation to new sales coordinators to train them on Category Management. Worked with senior management across departments on a weekly basis to identify opportunities for multiple books discounts. Worked with senior management to evaluate the performance increase of individual papers after changes to the market list and identified opportunities



Madison Media Works

• Marketing Intern

  • Aug 2010 - Dec 2010

  Assisted on set for filming commercials with boutique marketing company. Developed individualized marketing plan to create new market niche for a customer. Monitored incoming and outgoing calls between calling centers and customers for consistency and quality. Conducted competitive intelligence research using internet.



Val's Tavern

• United States
• Restaurants
• 1 - 100 Employee

• Hostess

  • Mar 2004 - Aug 2007

  Rumson, New Jersey



Design Nine

• Graphic Design Intern

  • Sep 2006 - Jul 2007

  Fair Haven, New Jersey Answered phones, wrote invoices, communicated with clients and met with vendors at a boutique graphic design company. Completed various design projects for clients. Hired as office assistant after completion of internship.



New York Trends

• Sales Associate

  • May 2006 - Aug 2006

  Red Bank, New Jersey