Experience

Farnell Electronics

• United Kingdom
• Appliances, Electrical, and Electronics Manufacturing
• 400 - 500 Employee

• Marketing Manager - Southern Europe & Benelux

  • Sep 2016 - Present

  I plan, manage, launch, monitor and analyse marketing activities for South Europe and Benelux to address ACB and sales challenges such as:- New customers on boarding programmes, involving outbound call campaign - sales recovery campaigns- events and exhibition management- lead generation & conversion activities - content creation and management- innovation programmes- customer relationship management Working as a project lead on cross functions projects I have to manage teams with different backgrounds and competencies. Also working on innovative programmes I am responsible for the startup programme due to be launched in the market end of 2017 - beginning of 2018 which is due to be one of the biggest thing to land during this year. Show less

• Senior regional marketing Specialist

  • Oct 2015 - Sep 2016

  Responsible of regional marketing activities for France I have to work in collaboration with global marketing functions and local sales teams. I am responsible of telemarketing campaigns from creations to analysis. Experienced in acquisition campaigns but also in loyalty and reactivation campaigns. I have a solid network in local b2b media houses. I am also in charge of sales support material creation and local event organization. I work on transversal projects, integrating transversal functions within the business to always better support sales and ACB numbers. Show less

• European Marketing Executive, Retention & Loyalty

  • Feb 2014 - Oct 2015

  Within the Retention & Growth department I'm in charge of customer retention & loyalty for Europe. Objectives: - Understand all European processes & our customer experience when they open an account with us or place their 1st order- Build an end to end welcome process for new customers & make them place a second & third order. - Improve customer journey - Deliver multichannel campaigns- Work closely with the person in charge of acquisition to ensure a good convertion & retention programmeI'm currently also in charge of acquisition campaigns until we get a new member in our team & keep working on the loyalty programme & outstanding actions we have in progress. In addition to that I'm also dealing with local marketing action, such as the French catalogue, integration of marketing activities into the French sales teams. Show less

• European Marketing Executive - Customer Loyalty

  • Jun 2013 - Feb 2014

  In the loyalty operations departement, I am in charge of the internal engagement & communication. Involved in the contact strategy I'm also implicated in external communications. Informing & engaging internal European teams is my main focus. I' m also implicated in the dedicated website development. I'm in charge of sales team training & incentive.

• European Marketing Executive

  • Dec 2012 - May 2013

  Acquisition campaigns management, BAU CLM campaign management



Farnell Global

• United Kingdom
• Appliances, Electrical, and Electronics Manufacturing
• 500 - 600 Employee

• European Campaign Manager - CLM

  • Jun 2012 - Dec 2012

  In the Customer Lifecycle management departement I'm in charge of BAU campaigns : Analysis, improvements & management of campaigns. In addition to that I'm the project owner of the biggest exhibition Farnell organize in the French market; its 20th anniversary. I'm also in charge of some activities I used to be in charge in my previous role, regarding localization, communications, advertising,... In the Customer Lifecycle management departement I'm in charge of BAU campaigns : Analysis, improvements & management of campaigns. In addition to that I'm the project owner of the biggest exhibition Farnell organize in the French market; its 20th anniversary. I'm also in charge of some activities I used to be in charge in my previous role, regarding localization, communications, advertising,...



Farnell Electronics

• United Kingdom
• Appliances, Electrical, and Electronics Manufacturing
• 400 - 500 Employee

• Chargée de marketing et communication - Localisation

  • 2010 - Jun 2012

  Gestionnaire communications externes Mise en place d'une communication interne dynamique et fédératrice Organisation d'évènements Management de projets Localisation des activités marketing Gestionnaire communications externes Mise en place d'une communication interne dynamique et fédératrice Organisation d'évènements Management de projets Localisation des activités marketing



INTERSPORT Athletics S.A.

• Givors (69) France

• Vendeuse Textile

  • Oct 2010 - Nov 2010



Peugeot

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Assistante commerciale

  • Aug 2008 - Sep 2010

  Chargée de clientèle, je prenais le relais dès la vente d'un véhicule neuf, jusqu'à la livraison au client Chargée de clientèle, je prenais le relais dès la vente d'un véhicule neuf, jusqu'à la livraison au client