Experience

NINETY PERCENT

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Social Media & Content Manager

  • Nov 2020 - Present

  Manage social media posts, newsletters, website copy and paid ads. Develop the communications strategy. Manage the content calendar and establish the brand’s tone of voice. Work collaboratively with the marketing team to get maximum reach, exposure and conversion. Create visual and written content considering product, lifestyle and responsible fashion storytelling. Manage social media posts, newsletters, website copy and paid ads. Develop the communications strategy. Manage the content calendar and establish the brand’s tone of voice. Work collaboratively with the marketing team to get maximum reach, exposure and conversion. Create visual and written content considering product, lifestyle and responsible fashion storytelling.



Self-Employed

• Freelance Writer

  • Apr 2019 - Present

  Write content for brands and features for platforms such as Wallpaper*, Dazed Digital, British Vogue, ELLE UK, Eco-Age, The Fashion Fanatics. Research into trends, opinions and industry leaders. Produce quality editorial and commercial content with a particular focus on sustainable fashion in a deadline-driven environment. Pitch and develop creative ideas in line with the target audience and brand’s values. Write content for brands and features for platforms such as Wallpaper*, Dazed Digital, British Vogue, ELLE UK, Eco-Age, The Fashion Fanatics. Research into trends, opinions and industry leaders. Produce quality editorial and commercial content with a particular focus on sustainable fashion in a deadline-driven environment. Pitch and develop creative ideas in line with the target audience and brand’s values.



SWAROVSKI

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Editorial & Video Content Assistant

  • Nov 2019 - Jul 2020

  Wrote and edited press releases, marketing material and print & digital communications. Wrote social media posts, newsletters and internal news digest. Managed the content of the 125th anniversary digital hub by delivering inspiring storytelling. Collaborated with various teams to generate ideas and present during creative meetings. Wrote and edited press releases, marketing material and print & digital communications. Wrote social media posts, newsletters and internal news digest. Managed the content of the 125th anniversary digital hub by delivering inspiring storytelling. Collaborated with various teams to generate ideas and present during creative meetings.



JSBG

• Online Audio and Video Media
• 1 - 100 Employee

• Fashion & Beauty Contributor

  • May 2017 - Nov 2019

  Contributed to a monthly fashion and beauty column for the lifestyle blog. Built relationships with PR, researched and selected products in line with the target audience Contributed to a monthly fashion and beauty column for the lifestyle blog. Built relationships with PR, researched and selected products in line with the target audience



Wallpaper*

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Fashion Assistant

  • Sep 2018 - Aug 2019

  Wrote features and shorter stories for the website and print following the Wallpaper* tone of voice Built articles on CMS Assisted stylists on main editorials (research, call-ins, on set, credits and returns) Assisted the fashion desk with day-to-day tasks and fashion week schedules Wrote features and shorter stories for the website and print following the Wallpaper* tone of voice Built articles on CMS Assisted stylists on main editorials (research, call-ins, on set, credits and returns) Assisted the fashion desk with day-to-day tasks and fashion week schedules



DAZED Magazine

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Fashion Features Intern

  • Apr 2018 - Jun 2018

  Transcribe and contribute to regular features Write news & stories for the online platform Assist the features desk Transcribe and contribute to regular features Write news & stories for the online platform Assist the features desk



Vogue

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Fashion Intern

  • Mar 2018 - Apr 2018



ELLE Magazine

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Features Intern

  • Feb 2018 - Feb 2018



Sunday Times Style

• Fashion Intern

  • Jan 2018 - Jan 2018



Freelance

• London, United Kingdom

• Assistant Stylist

  • Apr 2017 - Jan 2018

  Assist stylist on-set for print/online publications (Flaunt Magazine, Aishti Magazine, Notion Magazine, Phoenix) Manage call-ins and returns Manage press samples and liaise with PRs Assist stylist on-set for print/online publications (Flaunt Magazine, Aishti Magazine, Notion Magazine, Phoenix) Manage call-ins and returns Manage press samples and liaise with PRs



AIDA Shoreditch

• Sales Assistant

  • Oct 2016 - Jan 2018



PR/TICULAR

• Région de Zürich, Suisse

• Junior Key Account Manager

  • Sep 2015 - Jul 2016

  - Co-managed a selection of agency's key accounts (e.g. Royal Savoy Lausanne, La Prairie, TSERKOV, Ferrari, Maserati) - Write press releases and create compelling story angles - Monitor media coverage for clients - Co-organise seasonal press events, store openings, press trips, etc. - Creation of presentations, reports and proposals. - Train and explain the job to interns - Manage social media accounts & blog - Manage administrative tasks for the agency - Assit the agency's owner & managers Show less



Romande Magazine

• Lifestyle and Fashion Editor

  • Feb 2015 - Jul 2015



Association NiceFuture

• Renewables & Environment
• 1 - 100 Employee

• Chargée de projets

  • Sep 2014 - Nov 2014



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Summer Student

  • Jun 2013 - Jul 2013



Caprices Festival

• Switzerland
• Events Services
• 1 - 100 Employee

• Responsable d'accueil service presse

  • Apr 2012 - Apr 2012