Experience

Observia

• France
• Wellness and Fitness Services
• 1 - 100 Employee

• Global Partnership Director

  • Oct 2023 - Present

• Marketing & Communication Director

  • Jul 2020 - Present

  In charge of marketing & communication strategy, piloting & implementation for EMEA zone, with a strong focus on France and Western Europe. - Team management - Active participation in our board of operational directors & corporate development strategy - Strategic Partnership Development - Co-development and implementation of our product strategy in line with product and R&D teams - Piloting of the marketing action plan delivery & editorial planning & marketing content… Show more In charge of marketing & communication strategy, piloting & implementation for EMEA zone, with a strong focus on France and Western Europe. - Team management - Active participation in our board of operational directors & corporate development strategy - Strategic Partnership Development - Co-development and implementation of our product strategy in line with product and R&D teams - Piloting of the marketing action plan delivery & editorial planning & marketing content production - Complete brand repositioning (new selling speech, new brand identity, new website) - Review and strong improvement of our social media strategy - Implementation of paid advertising campaigns - Improvement of our performance analytics - Implementation of best practices and tool box in close collaboration with the BD team - PR Strategy in collaboration with specialized agency - Competitive watch - Market research interviews - Staff representative

• Senior Marketing & Communication Manager

  • Oct 2019 - Jul 2020

  Transitioning year aiming at reinforcing the marketing team, setting new ambitions for the department, and on-boarding a brand new sales team - Strategic Alignment - Structuration of KPIs & monitoring strategies, in-line with sales department - Development of digital paid marketing & social selling strategies - Organization & lead of a series of webinars (covid context) - Recruitment and management of one full time ressource - Supervision of diverse marketing operations

• Marketing and Business Developer Manager

  • Feb 2016 - Oct 2019

  Observia is a start-up that designs, develops and implements highly personalized e-health solutions to help improve patients' lives and ease the daily workload of healthcare professionals. Support to head of business development -Drafting (English and French) of +100 commercial proposals and answers to RFP (complex consulting & solution offerings) -Participation in trade shows (eyeforpharma, HIT, Vivatech...) -Support to the sales director in the animation and training of the… Show more Observia is a start-up that designs, develops and implements highly personalized e-health solutions to help improve patients' lives and ease the daily workload of healthcare professionals. Support to head of business development -Drafting (English and French) of +100 commercial proposals and answers to RFP (complex consulting & solution offerings) -Participation in trade shows (eyeforpharma, HIT, Vivatech...) -Support to the sales director in the animation and training of the sales teams -Participation in customer meetings and briefings' sessions -Participation in Hackathons (Assurance Maladie, Janssen, Ecole 42) Marketing Department Management -Redesign of the brand identity, brand positioning and sales tools -In charge of piloting and implementing the marketing plan -Realization of all operational tasks: social network animation, emailing campaigns, newsletters design, content writing, website animation, KPI follow-up etc. -Management of a resource -Yearly organization of the Carrefour de l'Observance (150 guests) https://www.observia-group.com


Femmes de Santé
• France
• Public Health
• 1 - 100 Employee
• Member

  • Aug 2022 - Present


Legrand

• Brazil
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Business Developer - Specification Sales Manager - London

  • Sep 2014 - Jan 2016

  UK & Ireland subsidiary In charge of developing a network of design specifiers in order to promote Legrand high end residential solutions: - Wiring Accessories (Arteor, Synergy) - Home Systems (Arteor My Home, Vantage) - Home Audio (Nuvo) - Door Entry Systems (Bticino) Training of architects on the topic "Digital revolution: what automation can offer?" Close collaboration with our network of wholesalers and specialist installers UK & Ireland subsidiary In charge of developing a network of design specifiers in order to promote Legrand high end residential solutions: - Wiring Accessories (Arteor, Synergy) - Home Systems (Arteor My Home, Vantage) - Home Audio (Nuvo) - Door Entry Systems (Bticino) Training of architects on the topic "Digital revolution: what automation can offer?" Close collaboration with our network of wholesalers and specialist installers

• Business Developer - Key Account executive - UAE

  • Mar 2013 - Apr 2014

  Gulf countries subsidiary Responsible for the specification of Legrand high end ranges of wiring accessories and systems on commercial projects - Clients: MEP engineers, interior designers, architects - Visits, sales presentations, project follow up, requests for quotations, delivery of mock up rooms... Marketing executive for wiring accessories - Price, competition & market analysis - Development of new tools of communication - Realization… Show more Gulf countries subsidiary Responsible for the specification of Legrand high end ranges of wiring accessories and systems on commercial projects - Clients: MEP engineers, interior designers, architects - Visits, sales presentations, project follow up, requests for quotations, delivery of mock up rooms... Marketing executive for wiring accessories - Price, competition & market analysis - Development of new tools of communication - Realization of a complete study on BtoC business potential Reporting - Salesforce.com - Key account coordination meetings Show less Gulf countries subsidiary Responsible for the specification of Legrand high end ranges of wiring accessories and systems on commercial projects - Clients: MEP engineers, interior designers, architects - Visits, sales presentations, project follow up, requests for quotations, delivery of mock up rooms... Marketing executive for wiring accessories - Price, competition & market analysis - Development of new tools of communication - Realization… Show more Gulf countries subsidiary Responsible for the specification of Legrand high end ranges of wiring accessories and systems on commercial projects - Clients: MEP engineers, interior designers, architects - Visits, sales presentations, project follow up, requests for quotations, delivery of mock up rooms... Marketing executive for wiring accessories - Price, competition & market analysis - Development of new tools of communication - Realization of a complete study on BtoC business potential Reporting - Salesforce.com - Key account coordination meetings Show less

• Marketing Manager Assistant - Global head office

  • Jan 2012 - Jul 2012

  Project objective: Enrich the Arteor premium range positioning through a customized product offer and a better time to market response. (More than 3000 SKUs available in 40 countries) • Key contact for the marketing team • Daily collaboration with R&D department, design studio, supply chain and buyers • Identified and rationalized the market expectations, pricing strategy, selling points for subsidiaries… • Analysed accurately sales and slow movers to put forward a rationalization… Show more Project objective: Enrich the Arteor premium range positioning through a customized product offer and a better time to market response. (More than 3000 SKUs available in 40 countries) • Key contact for the marketing team • Daily collaboration with R&D department, design studio, supply chain and buyers • Identified and rationalized the market expectations, pricing strategy, selling points for subsidiaries… • Analysed accurately sales and slow movers to put forward a rationalization plan and to implement the process • Lead speaker for the project group in front of the board of management Show less Project objective: Enrich the Arteor premium range positioning through a customized product offer and a better time to market response. (More than 3000 SKUs available in 40 countries) • Key contact for the marketing team • Daily collaboration with R&D department, design studio, supply chain and buyers • Identified and rationalized the market expectations, pricing strategy, selling points for subsidiaries… • Analysed accurately sales and slow movers to put forward a rationalization… Show more Project objective: Enrich the Arteor premium range positioning through a customized product offer and a better time to market response. (More than 3000 SKUs available in 40 countries) • Key contact for the marketing team • Daily collaboration with R&D department, design studio, supply chain and buyers • Identified and rationalized the market expectations, pricing strategy, selling points for subsidiaries… • Analysed accurately sales and slow movers to put forward a rationalization plan and to implement the process • Lead speaker for the project group in front of the board of management Show less



Think Ad Communication

• France
• Advertising Services
• 1 - 100 Employee

• Junior communication project leader

  • Jul 2011 - Aug 2011

  I assisted the director of the agency Strategic recommendations in the course of RFP (logo type, graphic charter, marketing positionning), creation of the Facebook corporate fan page, on-going project management and supplier monitoring I assisted the director of the agency Strategic recommendations in the course of RFP (logo type, graphic charter, marketing positionning), creation of the Facebook corporate fan page, on-going project management and supplier monitoring



Salon des Entrepreneurs

• Guinea
• Events Services
• 1 - 100 Employee

• Junior event project leader

  • Jun 2010 - Jul 2011

  Context: Participated in the organization of three trade shows on “entrepreneurship” (Paris - 60 000 visitors / 400 partners, Lyon and Nantes) • Key contact with BtoB clients (banks, fund-raisers, associations, accountant offices…) • Developed business tools for salesmen and communication aids • Project leader: planning, organization of client meetings, requests for quotations • Coordinated operations during trade show, post-event analysis and assessments • Participated in… Show more Context: Participated in the organization of three trade shows on “entrepreneurship” (Paris - 60 000 visitors / 400 partners, Lyon and Nantes) • Key contact with BtoB clients (banks, fund-raisers, associations, accountant offices…) • Developed business tools for salesmen and communication aids • Project leader: planning, organization of client meetings, requests for quotations • Coordinated operations during trade show, post-event analysis and assessments • Participated in strategical brainstorming on earnings diversification • Commercialized the first regional “Guide du Routard de la création d’entreprise”, a guide about entrepreneurship Show less Context: Participated in the organization of three trade shows on “entrepreneurship” (Paris - 60 000 visitors / 400 partners, Lyon and Nantes) • Key contact with BtoB clients (banks, fund-raisers, associations, accountant offices…) • Developed business tools for salesmen and communication aids • Project leader: planning, organization of client meetings, requests for quotations • Coordinated operations during trade show, post-event analysis and assessments • Participated in… Show more Context: Participated in the organization of three trade shows on “entrepreneurship” (Paris - 60 000 visitors / 400 partners, Lyon and Nantes) • Key contact with BtoB clients (banks, fund-raisers, associations, accountant offices…) • Developed business tools for salesmen and communication aids • Project leader: planning, organization of client meetings, requests for quotations • Coordinated operations during trade show, post-event analysis and assessments • Participated in strategical brainstorming on earnings diversification • Commercialized the first regional “Guide du Routard de la création d’entreprise”, a guide about entrepreneurship Show less



EEUdF - Eclaireuses et Eclaireurs Unionistes de France

• France
• Civic and Social Organizations
• 1 - 100 Employee

• Scout Leader

  • Apr 2005 - Aug 2008

  - Supervision of children (8 to 12 years old) during three years - Complete organization of summer camps (elaboration of the educational project, activities, supervision of logistics and budgets...) - Child leader certificate passed in 2007 - Supervision of children (8 to 12 years old) during three years - Complete organization of summer camps (elaboration of the educational project, activities, supervision of logistics and budgets...) - Child leader certificate passed in 2007