Morgane Charles
at Locasun- Claim this Profile
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Bio
Experience
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Locasun
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France
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Leisure, Travel & Tourism
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1 - 100 Employee
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Sep 2021 - Present
• Acquisition pour le site locasun.fr- SEA (Google Ads et Bing) : optimisation des campagnes et gestion de l'agence Keyweo (spécialisé adwords)- Comparateurs : optimisation parcours d'affiliation et développement nouveaux partenariats- Retargeting - Comités d'entreprises / plateformes affiliation• Marque blanche et synergies du groupe leboncoin - Collaboration avec équipes P&T de Locasun et de leboncoin. Responsable de la supervision et de la mise en œuvre de nouveaux projets de développement pour augmenter l'efficacité et le chiffre d'affaires de la marque blanche.- En charge d'identifier de nouvelles opportunités pour la distribution des stocks de Locasun dans le groupe. - Reporting : organisation de reporting régulier auprès des différentes entités du groupe.• Gestion d'équipe et gestion de projets- Locasun.fr : recrutement et gestion d'un(e) stagiaire.- Locasun-vp : gestion du trafic manager de LocasunVP - Gestion de projet : création de nouveaux outils pour améliorer l'efficacité des équipes. Show less
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Jan 2020 - Sep 2021
- Création et suivi des budgets marketing (compte LocasunFR)- Gestion des différents leviers marketing : Retargeting, SEA, comparateurs, plateformes d’affiliations, CE…- Intégration de nouveaux partenaires : Création de flux, trackings…
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Mar 2019 - Jan 2020
• Participation au développement du site Locasun-vp- Gestion et choix des contenus diffusés sur le site Locasun-vp- Organisation et mise en place des opérations événementielles- Programmation et réalisation des campagnes emailings à destination des abonnés (avec intégration HTML)- Suivi des résultats et analyse de la rentabilité• Participation au développement de la thématique Vols + Hôtels en partenariat avec Perfectstay• Suivi de la mise en place de divers projets web liés à l'amélioration du site. Show less
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Easyvoyage
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France
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Travel Arrangements
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1 - 100 Employee
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Product and Partnership manager
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Nov 2016 - Sep 2018
☑ Product expertise - Daily monitoring of tourism stakeholders and news - Reports and analyses of offers - Emphasis on KPIs - Performance monitoring and reporting - Tracking management internally or with advertisers - Follow-up and sending of product briefs as needed - Creation of the best offers and recommendations in editorial committees - Analysis of newsletters - Analytics: content reporting, market trend analysis ☑ Partnership management - Specialization in the following themes: amusement and leisure parks (Disneyland® Paris, Wonderweekend...), rentals (Center Parcs, Pierre & Vacances...), campsites (Vacances camping, Tohapi...), circuits (FRAM...) and skiing (Travelski, Snowtrex...) - Performance monitoring - Best practice recommendations - Weekly customer and call appointments ☑ Newsletter management 2 newsletters/week sent to 1.4 million subscribers - Total management of newsletters - Leading editorial committees - Adaptation of visuals to products via Photoshop ☑ HR - Recruitment and training of trainees - Management of a writers' platform (GreatContent) Show less
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Festival d'Avignon
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France
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Artists and Writers
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1 - 100 Employee
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Press relations officer and community manager
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Jul 2016 - Aug 2016
Raymond Yana’s team, director of the OFF 2016 - Digital strategy of Espace Alya and Chapeau d’Ébène Théâtre - Press relations for theatre companies - Preparation of a press review for the president of the Festival OFF - Content creation (articles, photos, videos) for social networks - Management of ticketing and reservation teams Raymond Yana’s team, director of the OFF 2016 - Digital strategy of Espace Alya and Chapeau d’Ébène Théâtre - Press relations for theatre companies - Preparation of a press review for the president of the Festival OFF - Content creation (articles, photos, videos) for social networks - Management of ticketing and reservation teams
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Radio Classique
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France
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Partnership manager and community manager
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Mar 2015 - Aug 2015
● Partnership - Operational monitoring of partnerships - Political resumption ("La Matinale" by Guillaume Durand) - Setting up of antenna and web contests - signage management - editor for radioclassique.fr ● Web - Website management - Community Manager of the Facebook page and Twitter account ● Partnership - Operational monitoring of partnerships - Political resumption ("La Matinale" by Guillaume Durand) - Setting up of antenna and web contests - signage management - editor for radioclassique.fr ● Web - Website management - Community Manager of the Facebook page and Twitter account
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bioMérieux
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France
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Biotechnology Research
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700 & Above Employee
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Internal and event communication manager
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May 2014 - Jul 2014
- project follow-up of the 50 years book and the photo album, - project follow-up of the internal magazine: writing articles, interviews, cooperation with the various editorial committees in France (rewriting, proofreading, etc.) - participation in the development of customer presentations - project follow-up of the 50 years book and the photo album, - project follow-up of the internal magazine: writing articles, interviews, cooperation with the various editorial committees in France (rewriting, proofreading, etc.) - participation in the development of customer presentations
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Red Bull
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Austria
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Food and Beverage Services
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700 & Above Employee
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Wings Team Member
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Nov 2012 - Jun 2013
- Plan, propose and carry out sampling actions for the Red Bull range according to the strategic axes - Represent the brand on Red Bull events - Introduce the product: explain the functionality and the many opportunities for consumption - Respond to consumer objections and/or questions - Brand image guarantor: communicating Red Bull's global values - Realization of a roadmap as well as a detailed report for each mission - Plan, propose and carry out sampling actions for the Red Bull range according to the strategic axes - Represent the brand on Red Bull events - Introduce the product: explain the functionality and the many opportunities for consumption - Respond to consumer objections and/or questions - Brand image guarantor: communicating Red Bull's global values - Realization of a roadmap as well as a detailed report for each mission
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La Provence
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France
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Newspaper Publishing
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400 - 500 Employee
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Local journalist
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Apr 2012 - Jun 2012
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Education
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IAE Lyon
Master II, Management and Communication -
Université de Nice-Sophia Antipolis
Licence 3, Information-Communication -
Université de Nice-Sophia Antipolis
DUT, Information-Communication option : communication des organisations