CRM Manager

• Sep 2023 - Present

CRM Manager

• Nov 2021 - Jul 2022

Responsibilities: • Product: supporting communication and promotion of the product to users through feature/information/lifecycle campaigns, while ensuring the product brings the best value to users in meeting their needs. Owning and creating the go-to-market strategies. • CRM (Braze): creating, supporting and optimising customer relationship and product value through lifecycle, A/B Tests, release campaigns. Focusing on retention, engagement and monetisation. • Marketing: supporting… Show more Responsibilities: • Product: supporting communication and promotion of the product to users through feature/information/lifecycle campaigns, while ensuring the product brings the best value to users in meeting their needs. Owning and creating the go-to-market strategies. • CRM (Braze): creating, supporting and optimising customer relationship and product value through lifecycle, A/B Tests, release campaigns. Focusing on retention, engagement and monetisation. • Marketing: supporting product differentiation and positioning through crossover Brand Content marketing & Product marketing campaigns, ensuring a consistent messaging across all channels. • Product Project Management: managing and coordinating project within the product and growth strategy involving stakeholders from all departments.

Live-Streaming Community Manager // Influencer Marketing Manager

• Feb 2020 - Oct 2021

Responsibilities: • Market activations: Creating, delivering and evaluating creative activations that inspire our users to get involved in the community and push monetisation. • CRM: Developing and evaluating effective CRM campaigns to ensure user retention and customer monetisation. • Talent Management: Maintaining and building relationships with streamers and providing on-boarding education to ensure stream quality and good monetisation. Always having an eye open for fresh, quality… Show more Responsibilities: • Market activations: Creating, delivering and evaluating creative activations that inspire our users to get involved in the community and push monetisation. • CRM: Developing and evaluating effective CRM campaigns to ensure user retention and customer monetisation. • Talent Management: Maintaining and building relationships with streamers and providing on-boarding education to ensure stream quality and good monetisation. Always having an eye open for fresh, quality talent to develop. • Key-Account Management: Maintaining relationships with key accounts to ensure beneficial, symbiotic relationships.

Marketing Manager

• Apr 2019 - Feb 2020

Responsibilities: • Digital marketing • Creation, development and implementation of strategic marketing campaigns • Partner management (ad placements, graphic design agencies) • Customer and market research • SEO • Copywriting of French corporate communications • Event management and coordination (SAXOPRINT Creative Awards). Responsibilities: • Digital marketing • Creation, development and implementation of strategic marketing campaigns • Partner management (ad placements, graphic design agencies) • Customer and market research • SEO • Copywriting of French corporate communications • Event management and coordination (SAXOPRINT Creative Awards).

Customer Care

• Nov 2018 - Mar 2019

Customer Care agent for an online shopping platform, in German, French, Spanish and English. Relationship management with Amazon: conflicts, requests, new articles. Translations and optimisation of the website. Customer Care agent for an online shopping platform, in German, French, Spanish and English. Relationship management with Amazon: conflicts, requests, new articles. Translations and optimisation of the website.

Internal Communications Manager

• Sep 2013 - Sep 2014

Internal corporate communications: • Editorial research and planning • Copywriting of articles for the internal magazine and website Main contact for the internal communication of the largest company’s project (3,000 people): • Supporting management in their communications on-site and to the teams • Relaying and sharing information through communication campaigns • Communicating the project's evolution to the rest of the company Organising and coordinating events: •… Show more Internal corporate communications: • Editorial research and planning • Copywriting of articles for the internal magazine and website Main contact for the internal communication of the largest company’s project (3,000 people): • Supporting management in their communications on-site and to the teams • Relaying and sharing information through communication campaigns • Communicating the project's evolution to the rest of the company Organising and coordinating events: • official ceremonies with the Marine Nationale • PR events • Recruiting events Show less Internal corporate communications: • Editorial research and planning • Copywriting of articles for the internal magazine and website Main contact for the internal communication of the largest company’s project (3,000 people): • Supporting management in their communications on-site and to the teams • Relaying and sharing information through communication campaigns • Communicating the project's evolution to the rest of the company Organising and coordinating events: •… Show more Internal corporate communications: • Editorial research and planning • Copywriting of articles for the internal magazine and website Main contact for the internal communication of the largest company’s project (3,000 people): • Supporting management in their communications on-site and to the teams • Relaying and sharing information through communication campaigns • Communicating the project's evolution to the rest of the company Organising and coordinating events: • official ceremonies with the Marine Nationale • PR events • Recruiting events Show less

Marketing Manager

• Jun 2013 - Sep 2013

• Elaboration and implementation of the corporate identity (Branding, Positioning) • Communications management: Social Media, PR management, Advertisement • Website maintenance: design, copywriting (html, Photoshop, InDesign) • Event management and coordination • Elaboration and implementation of the corporate identity (Branding, Positioning) • Communications management: Social Media, PR management, Advertisement • Website maintenance: design, copywriting (html, Photoshop, InDesign) • Event management and coordination