Morgane Barraud

Traffic Manager at Weedo IT
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Limited working proficiency
  • Espagnol Native or bilingual proficiency

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Edouard Marquet

💫 Une véritable étoile montante du marketing digital ! ✨ Morgane, notre collègue extraordinaire, brille non seulement par son énergie débordante mais aussi par son expertise exceptionnelle en campagnes Google. 🚀 Sa passion et son engagement envers chaque projet sont incomparables, et sa bonne humeur est contagieuse. Elle sait comment captiver l'audience et obtenir des résultats remarquables. 💪🎯 Morgane, merci pour ta contribution incroyable à notre équipe. 🙌💼

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Credentials

  • Google Ads - Display
    Google
    Mar, 2021
    - Oct, 2024
  • Google Ads - Search
    Google
    Mar, 2021
    - Oct, 2024
  • Google Ads - Shopping
    Google
    Mar, 2021
    - Oct, 2024
  • Google Analytics - Individual Qualification
    Google
    Feb, 2021
    - Oct, 2024

Experience

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Traffic Manager
      • Jun 2023 - Present

      Affiliates : - Prospecting for new publishers - Optimization of affiliate partnerships: e-mail, search, display, social, leadgen... - Negotiation of campaigns with publishers (CPL, CPC, CPA) - Follow-up of mailings and capping management - Tracking management - Support with monthly invoicing Advertisers: - Preparation and integration of advertisers' e-mail kits - Setting up tracking - Budget management for authorized levers and capping - Performance… Show more Affiliates : - Prospecting for new publishers - Optimization of affiliate partnerships: e-mail, search, display, social, leadgen... - Negotiation of campaigns with publishers (CPL, CPC, CPA) - Follow-up of mailings and capping management - Tracking management - Support with monthly invoicing Advertisers: - Preparation and integration of advertisers' e-mail kits - Setting up tracking - Budget management for authorized levers and capping - Performance analysis of levers and distribution media (Kit/LP) and optimization proposals - Monitoring of lead quality, monthly budget and billing support Show less Affiliates : - Prospecting for new publishers - Optimization of affiliate partnerships: e-mail, search, display, social, leadgen... - Negotiation of campaigns with publishers (CPL, CPC, CPA) - Follow-up of mailings and capping management - Tracking management - Support with monthly invoicing Advertisers: - Preparation and integration of advertisers' e-mail kits - Setting up tracking - Budget management for authorized levers and capping - Performance… Show more Affiliates : - Prospecting for new publishers - Optimization of affiliate partnerships: e-mail, search, display, social, leadgen... - Negotiation of campaigns with publishers (CPL, CPC, CPA) - Follow-up of mailings and capping management - Tracking management - Support with monthly invoicing Advertisers: - Preparation and integration of advertisers' e-mail kits - Setting up tracking - Budget management for authorized levers and capping - Performance analysis of levers and distribution media (Kit/LP) and optimization proposals - Monitoring of lead quality, monthly budget and billing support Show less

    • Cuba
    • Wine & Spirits
    • 100 - 200 Employee
    • Social Media & Digital Ecosystem Assistant
      • Jul 2021 - Jan 2022

      Social Media & Digital Ecosystem assistant Social media and influence (70%) - Manage international networks in relation with agencies: creation of editorial calendars and content - Support influence projects (seeding, events, special campaigns) - Coordinate teams, ambassadors and partners - Create and share quarterly content packs - Community Management - Build an international network with friends & family of the brand - Imagine and implement original ideas - Monthly report on results -… Show more Social Media & Digital Ecosystem assistant Social media and influence (70%) - Manage international networks in relation with agencies: creation of editorial calendars and content - Support influence projects (seeding, events, special campaigns) - Coordinate teams, ambassadors and partners - Create and share quarterly content packs - Community Management - Build an international network with friends & family of the brand - Imagine and implement original ideas - Monthly report on results - Monthly benchmarks on competition and top performing brands on social media. Digital Ecosystem (30%) - Assist in the maintenance of digital platforms (website, landing pages) and data management (segmentation, CRM...). - Participate in e-commerce initiatives: creative ideas, asset development and coordination with marketplaces to bring them online. Show less Social Media & Digital Ecosystem assistant Social media and influence (70%) - Manage international networks in relation with agencies: creation of editorial calendars and content - Support influence projects (seeding, events, special campaigns) - Coordinate teams, ambassadors and partners - Create and share quarterly content packs - Community Management - Build an international network with friends & family of the brand - Imagine and implement original ideas - Monthly report on results -… Show more Social Media & Digital Ecosystem assistant Social media and influence (70%) - Manage international networks in relation with agencies: creation of editorial calendars and content - Support influence projects (seeding, events, special campaigns) - Coordinate teams, ambassadors and partners - Create and share quarterly content packs - Community Management - Build an international network with friends & family of the brand - Imagine and implement original ideas - Monthly report on results - Monthly benchmarks on competition and top performing brands on social media. Digital Ecosystem (30%) - Assist in the maintenance of digital platforms (website, landing pages) and data management (segmentation, CRM...). - Participate in e-commerce initiatives: creative ideas, asset development and coordination with marketplaces to bring them online. Show less

    • France
    • Spectator Sports
    • 1 - 100 Employee
    • Communication Manager
      • Nov 2020 - Nov 2021

      Le Challenge Ecricome est le 3e événement sportif étudiant de France et se déroulera du 2 au 5 avril 2021 à Marseille pour une édition spéciale 30e anniversaire. Missions : - Création de la charte graphique - Création de contenu (photo et vidéo) pour les réseaux sociaux - La gestion des différents réseaux du Challenge - Gestion du site internet sur Wordpress - Coordination et logistique du personnel couvrant l'événement - Gestion de la communication physique et de la… Show more Le Challenge Ecricome est le 3e événement sportif étudiant de France et se déroulera du 2 au 5 avril 2021 à Marseille pour une édition spéciale 30e anniversaire. Missions : - Création de la charte graphique - Création de contenu (photo et vidéo) pour les réseaux sociaux - La gestion des différents réseaux du Challenge - Gestion du site internet sur Wordpress - Coordination et logistique du personnel couvrant l'événement - Gestion de la communication physique et de la presse écrite Show less Le Challenge Ecricome est le 3e événement sportif étudiant de France et se déroulera du 2 au 5 avril 2021 à Marseille pour une édition spéciale 30e anniversaire. Missions : - Création de la charte graphique - Création de contenu (photo et vidéo) pour les réseaux sociaux - La gestion des différents réseaux du Challenge - Gestion du site internet sur Wordpress - Coordination et logistique du personnel couvrant l'événement - Gestion de la communication physique et de la… Show more Le Challenge Ecricome est le 3e événement sportif étudiant de France et se déroulera du 2 au 5 avril 2021 à Marseille pour une édition spéciale 30e anniversaire. Missions : - Création de la charte graphique - Création de contenu (photo et vidéo) pour les réseaux sociaux - La gestion des différents réseaux du Challenge - Gestion du site internet sur Wordpress - Coordination et logistique du personnel couvrant l'événement - Gestion de la communication physique et de la presse écrite Show less

    • Mexico
    • Entertainment Providers
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jul 2019 - Dec 2019

      Fixed-term employee in Digital Marketing and event organization at Integrate. - Organization of a charity event - Management of a project for the distribution of drinking water bottles in the city of Queretaro. - Organization of events and trips for foreigners and Mexicans - Social network animations Fixed-term employee in Digital Marketing and event organization at Integrate. - Organization of a charity event - Management of a project for the distribution of drinking water bottles in the city of Queretaro. - Organization of events and trips for foreigners and Mexicans - Social network animations

    • Entertainment
    • Junior Engagement Marketing Manager
      • Jan 2019 - Jun 2019

      6 months internship with Hang Out Mexico (Queretaro). Hang Out organizes housing, events, and trips all over Mexico. My job consists of managing Public relations, weekly and monthly events, online content (Facebook & Instagram), partnerships, trips, ... 6 months internship with Hang Out Mexico (Queretaro). Hang Out organizes housing, events, and trips all over Mexico. My job consists of managing Public relations, weekly and monthly events, online content (Facebook & Instagram), partnerships, trips, ...

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing Assistant
      • Jan 2017 - Jun 2017

      New-York (USA) Marketing Assistant internship for the US subsidiary of Arc Group, worldwide leader in Tableware - Market studies and competitive analysis - Promotional and Digital marketing actions set-up and follow-up - Content creation and social networks monitoring (Instagram, Twitter et Facebook) - Arc North America website management - Organization and logistics for the NRA show in Chicago - Internal communication actions New-York (USA) Marketing Assistant internship for the US subsidiary of Arc Group, worldwide leader in Tableware - Market studies and competitive analysis - Promotional and Digital marketing actions set-up and follow-up - Content creation and social networks monitoring (Instagram, Twitter et Facebook) - Arc North America website management - Organization and logistics for the NRA show in Chicago - Internal communication actions

Education

  • KEDGE Business School
    MSc: Digital Marketing & Sales
    2020 - 2022
  • KEDGE Business School
    International BBA (CeseMed)
    2015 - 2019
  • Universidad Finis Terrae
    2018 - 2018
  • Pontificia Universidad Católica Argentina
    2017 - 2018
  • Lycée Jacques Monod
    French baccalauréat, Sciences
    2012 - 2015

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