Experience

BNG Payments

• United States
• Financial Services
• 1 - 100 Employee

• Director of Brand Strategy

  • Jul 2021 - Present

  Remote

• Marketing Manager

  • Jul 2018 - Jul 2021

  Remote ❖ Led digital marketing strategy for BNG's B2B SaaS Product that resulted in close to 50% YoY Inbound Lead Growth which drove over half of new SaaS agreements in 2020. ❖ Project Managed and supported go-to-market strategy and messaging for the rollout of new IT Channel partner program, and executed a digital launch that generated over 50 new partnerships in 2 weeks. ❖ Spearheaded flagship business intelligence effort, supported the hiring process and continually driving strategy for… Show more ❖ Led digital marketing strategy for BNG's B2B SaaS Product that resulted in close to 50% YoY Inbound Lead Growth which drove over half of new SaaS agreements in 2020. ❖ Project Managed and supported go-to-market strategy and messaging for the rollout of new IT Channel partner program, and executed a digital launch that generated over 50 new partnerships in 2 weeks. ❖ Spearheaded flagship business intelligence effort, supported the hiring process and continually driving strategy for sharing data between marketing and sales tools to foster better segmentation, lead scoring and personalization. ❖ Managed and oversaw strategy, creative direction and implementation for both internal and contractor relationships for design, media buying, PR, content writing, video, web, social media and SEO entities. ❖ Directed and wrote for creative video and content initiatives to increase product demand and brand reception. ❖ Created, implemented and trained on a new brand messaging framework. ❖ Handled Media Buying, Account Management and Content/Copywriting for clients that drove ~60-70% of agency revenue in Q3/Q4 2018.



DMA Digital

• Digital Marketing Director

  • Jul 2017 - Jul 2018

  Remote ❖ Filled a dynamic role as Account Manager, Media Buyer, Social Media Specialist and Copywriter for a full-service digital marketing agency through to our acquisition by BNG Team in July, 2018. ❖ Evaluated and managed digital contract partners across all key marketing functionalities ❖ Led B2B & B2C clients through go-to-market strategy and product launches. ❖ Oversaw the implementation of branding and messaging frameworks for a publicly traded REIT. ❖ Built, maintained and… Show more ❖ Filled a dynamic role as Account Manager, Media Buyer, Social Media Specialist and Copywriter for a full-service digital marketing agency through to our acquisition by BNG Team in July, 2018. ❖ Evaluated and managed digital contract partners across all key marketing functionalities ❖ Led B2B & B2C clients through go-to-market strategy and product launches. ❖ Oversaw the implementation of branding and messaging frameworks for a publicly traded REIT. ❖ Built, maintained and optimized a Facebook, Chat Bot, Email and Event Marketing funnel that consistently generated between 6x-12x ROAS for a client in the legal space over the course of 1.5 years. Show less



DispatchHealth

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Database Engineer

  • Nov 2015 - Mar 2017

  Denver,CO ❖ Designed, implemented and maintained a MySQL data warehouse & ETL for company-wide business intelligence as the sole project engineer. ❖ Automated the exporting, fetching, importing & backing up of 6 disparate data sources to run daily on a remote server. ❖ Collaborated with Data Analyst to translate key business data into visual models of opportunities, efficiencies and strengths to optimize functions and secure new investment partnerships, overseen by the CEO & CSO.



Turing School of Software & Design

• United States
• Software Development
• 200 - 300 Employee

• Software Developer

  • Mar 2015 - Oct 2015

  Denver, CO ❖ Became well-versed in: Rails 4x, Test-Driven Development, Ruby 2x, Sinatra, PostgreSQL, Github, Rspec 3x, Minitest, Waffle.io, Bootstrap, HTML5/CSS, Agile Processes, Heroku, Javascript, ReactJS, SQL, Mocha/Chai, Capybara



Freelance Writer

• Freelance Writer

  • Jul 2012 - Feb 2015

  ❖ Professional writer with expertise in K-12 educational writing, SEO, blog, web, technical, science publication, magazine and marketing copy and content.



HarborDev

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Project Manager

  • Feb 2014 - Nov 2014

  Clearwater, FL ❖ Filled a dynamic role as Project Manager, Copywriter, QA Tester for a mobile app development agency. ❖ Implemented and managed sprints for Android, IOS & Web App projects to be completed on-time and with excellence. ❖ Scoped & translated client requirements into actionable user stories for the development and creative teams. ❖ Ensured customer happiness by acting as a responsive and friendly liaison between clients and the team.



Metropolitan State University of Denver

• United States
• Higher Education
• 700 & Above Employee

• Biochemistry Intern

  • Aug 2011 - May 2012

  Denver, CO ❖ Expressed, purified and studied the interactions of transcription-inducing oncoproteins c-Myc and Sp1 using DNA bio-sensors. ❖ Supervised, coordinated and trained a team of undergraduate students in laboratory research methods.



King Soopers/City Market

• United States
• Retail Groceries
• 700 & Above Employee

• Pharmacy Technician

  • Jun 2010 - May 2011

  ❖ Board-certified technician for a retail pharmacy.



Metropolitan State University of Denver

• United States
• Higher Education
• 700 & Above Employee

• Undergraduate Research: Vision Methods

  • 2011 - 2011

  Denver, CO ❖ Conceptualized and programmed vision experiments to examine the Flash-Lag Effect using numerical computing functions in MatLab.