Senior Marketing Strategist

• Oct 2023 - Present

Digital Marketing Strategist

• Mar 2023 - Oct 2023

Digital Marketing Specialist

• Dec 2021 - Mar 2023

Implement and manage digital advertising services for a portfolio of 20 clients in the boutique hotels and luxury resort segments. Workload includes the management, creation, analysis, and optimization of Facebook advertising, display advertising through DoubleClick, organic social media management, and email marketing. - Develop and write marketing plans for clients based on a collaborative strategy for the client. - Manage and perform CMS edits in WordPress, occasional website and social listening audits, monthly reporting and analytics tracking and budget management. - Partner with the search marketing and account services departments to develop specific digital marketing strategies and identify and evaluate customer segments and create customer segmentation groups for focused targeted marketing. - Evaluate and analyze marketing performance through year-over-year comparisons and comparisons to company and industry metric averages, and provide results and recommendations to account services and clients. - Achieve fluency in and utilize email platforms to develop full-service email strategy by client, brainstorm offers and packages, provide creative direction, build templates and launch regular email campaigns (adhoc, transactional, and lifecycle), assist with database management, provide reporting and analysis. - Use Google Analytics, Google Data Studio and internal client reporting portal to track, monitor and optimize digital presence and campaigns based on historical performance. Show less

Founder, Head of Marketing

• Jan 2020 - Dec 2021

NearZero Labs built the world's first ultralight camera backpack, coming in at under 2 pounds. We launched via Kickstarter, surpassing our goal within 3 days and launching successfully. While running NearZero Labs, I was in charge of all marketing efforts including Facebook advertising, organic social media, email advertising, and our influencer/ambassador program. - Led the launch of a new brand in the outdoor gear industry via a Kickstarter campaign, driving 5:1 ROAS in the first 30 days. - Leveraged existing relationships and industry knowledge to build influencer program to a 10:1 ROI. - Conducted market research including surveys and phone calls to inform product roadmap and development efforts. - Expanded knowledge in paid digital ads, including Facebook and Instagram, audience targeting, and ad performance and analytics. - Built depth of knowledge in technical softgoods materials, including fabrics, zippers, and more. Show less

Retail Softgoods Specialist

• Oct 2020 - Apr 2021

Freelance & Landscape Photographer

• Dec 2015 - Jun 2020

Created a strong personal brand with strong community engagement through the production and publication of valuable creative content Created a strong personal brand with strong community engagement through the production and publication of valuable creative content

Web Developer, Screen Printer, & Sales

• Oct 2016 - May 2017

Worked in a diverse position providing value to Akinz through customer service and technical skills with great flexibility Developed a new website focusing on UX and stunning imagery to increase sales and improve user session duration on website Worked in a diverse position providing value to Akinz through customer service and technical skills with great flexibility Developed a new website focusing on UX and stunning imagery to increase sales and improve user session duration on website