Experience

Plume Design, Inc

• United States
• Consumer Services
• 300 - 400 Employee

• Director Of Web & E-Commerce Product Management

  • Jun 2021 - 2 years 7 months

  Palo Alto, California, United States *Establish the B2B/B2C web marketing strategy and drive execution as measured by site traffic, engagement and lead acquisition goals. *Define and implement plans for major web initiatives; website redesign, globalization, user communities, personalization and microsites. *Manage project lifecycle, prioritization, requirements gathering, resource planning, timelines, communication, user testing, implementation and reporting. *Manage a team of web project managers… Show more *Establish the B2B/B2C web marketing strategy and drive execution as measured by site traffic, engagement and lead acquisition goals. *Define and implement plans for major web initiatives; website redesign, globalization, user communities, personalization and microsites. *Manage project lifecycle, prioritization, requirements gathering, resource planning, timelines, communication, user testing, implementation and reporting. *Manage a team of web project managers, multiple development squads and UX designers to release web projects on-time and on on-spec. * Lead CMS functionality roadmap. *Maintain a process that supports continuous optimization. *Work closely with cross functional teams to deliver a unified customer experience across platforms. *Identify key user needs and product solutions for growing subscription-based, improve subscriber conversion and retention rates. *Identify new growth subscription business opportunities through quantitative/qualitative research, UX studies, and industry standard methodologies. *Collaborate with the Product and Marketing teams to define business cases, requirements and user journey maps to cover new and renewing customer needs. *Migrate and maintain to the latest CMS, E-Commerce and subscription tools. Show less