Experience

Cube Footwear / Siren Shoes / Verali Shoes

• Australia
• Apparel & Fashion
• 1 - 100 Employee

• Ecommerce & Marketplace Manager

  • Oct 2023 - Present



Puppy Love

• Melbourne, Victoria, Australia

• Business Owner

  • Jan 2022 - Present

  In 2022, I founded Puppy Love, a thriving dog walking business. In this role, I was responsible for all aspects of the business, including research, planning, and writing the business plan, website brief build, and online experience optimization. Additionally, I developed and implemented marketing and sales strategies, and utilized financial forecasting tools to track progress. My efforts led to the establishment of a strong brand identity and the successful launch of a new website (www.puppylovedogwalking.com.au), which resulted in the acquisition of a significant customer base through various marketing channels, including Facebook, Instagram, and Tik Tok. I also exceeded my half-year revenue projection by 12% and maintain a 4.5-star rating on Trust Pilot. As a business owner, I have demonstrated my ability to effectively manage all customer service functions across online and offline channels, drive sales, and manage external stakeholders and third-party business partners. Show less



Jo Mercer

• Australia
• Retail
• 1 - 100 Employee

• Digital Marketing/ Ecommerce Executive

  • Jul 2021 - Dec 2021

  During my tenure as a Digital/Ecommerce Executive at Jo Mercer, I played a key role in driving record sales months online, both in Australia and New Zealand. My achievements included extending my initial contract for three months and being offered a full-time contract, as well as being given leadership of the eDM program and database customer journey - a scope that had never been part of the Ecommerce department. I also created an extended size range category, which resulted in a 200% increase in sales of size 35 and 42 shoes MOM. In addition to this, I managed two Shopify websites (AU and NZ), oversaw product merchandising and category creation, executed all online promotions, managed UX and customer journey optimization, and contributed to product management and descriptions. My responsibilities also included managing the weekly eDM program, overseeing paid social promotions and organic channels, assisting with all site management and internet programs, stock control and category management, and assisting with database acquisition strategies and incentives. I curated and analyzed all related reporting and analysis, assisted with all local marketing initiatives, briefed and coordinated secondary photoshoots, and assisted the brand manager with talent acquisition and feedback. I also organized and chaired weekly meetings, prepared and executed creative sign-offs and presentations, and managed stock control and category management. Show less



Just Group

• Australia
• Retail
• 700 & Above Employee

• Marketing Coordinator (Portmans)

  • Aug 2016 - Dec 2017

  As a Marketing Coordinator at Portmans, I was responsible for managing the weekly eDM program and paid social promotions, as well as assisting with site management and internet programs. I also managed stock control and category management, and assisted with database acquisition strategies and incentives. In addition to these responsibilities, I curated and analyzed all related reporting and analysis and assisted with all local marketing initiatives. I was also responsible for briefing and coordinating secondary photoshoots, and providing assistance to the brand manager with talent acquisition and feedback. I chaired weekly meetings, and prepared and executed creative sign-offs and presentations. My time at Portmans provided me with a wealth of experience in managing various marketing functions, and allowed me to develop my skills in coordination, organization, and leadership. Show less



Sussan

• Australia
• Retail
• 200 - 300 Employee

• Flagship Store Management (Highpoint, Prahran & Carlton)

  • Sep 2015 - Aug 2016

  During my time in management I led development and training across multiple sites including Carlton, Prahran and Highpoint stores. In addition to all staffing and day-to-day operations I was also involved with on-boarding for the wider business . In 2016 I received an award from the National Retail Operations Manager for leadership excellence. During my time in management I led development and training across multiple sites including Carlton, Prahran and Highpoint stores. In addition to all staffing and day-to-day operations I was also involved with on-boarding for the wider business . In 2016 I received an award from the National Retail Operations Manager for leadership excellence.