Morgan Perry Whitten
Director, Social Engagement at CMI Media Group- Claim this Profile
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Bio
Leanne Stark
I had the privilege of managing Morgan for three years on a very high-profile, ever-evolving social business for a major financial services provider. In that time (and since), Morgan has proven to be a fierce combination of strategic thinking, problem-solving, and tireless drive to do right by her clients, her agency, and her team. She approaches every day with renewed vigor, and as a self-proclaimed
Erin Brandt (Sullivan)
As a project manager, it was a pleasure to work alongside Morgan. She is a great partner to her teammates across all capabilities, she is smart and very collaborative with her clients and she can wear many hats whenever needed to get a job done. I also had the opportunity to co-manage a direct report with Morgan and can say that she is a wonderful manager who cares about the growth and success of her larger team but especially her reports. Morgan offers value to any team she is working with, will do what it takes to get the job done and will always do so with a positive attitude.
Leanne Stark
I had the privilege of managing Morgan for three years on a very high-profile, ever-evolving social business for a major financial services provider. In that time (and since), Morgan has proven to be a fierce combination of strategic thinking, problem-solving, and tireless drive to do right by her clients, her agency, and her team. She approaches every day with renewed vigor, and as a self-proclaimed
Erin Brandt (Sullivan)
As a project manager, it was a pleasure to work alongside Morgan. She is a great partner to her teammates across all capabilities, she is smart and very collaborative with her clients and she can wear many hats whenever needed to get a job done. I also had the opportunity to co-manage a direct report with Morgan and can say that she is a wonderful manager who cares about the growth and success of her larger team but especially her reports. Morgan offers value to any team she is working with, will do what it takes to get the job done and will always do so with a positive attitude.
Leanne Stark
I had the privilege of managing Morgan for three years on a very high-profile, ever-evolving social business for a major financial services provider. In that time (and since), Morgan has proven to be a fierce combination of strategic thinking, problem-solving, and tireless drive to do right by her clients, her agency, and her team. She approaches every day with renewed vigor, and as a self-proclaimed
Erin Brandt (Sullivan)
As a project manager, it was a pleasure to work alongside Morgan. She is a great partner to her teammates across all capabilities, she is smart and very collaborative with her clients and she can wear many hats whenever needed to get a job done. I also had the opportunity to co-manage a direct report with Morgan and can say that she is a wonderful manager who cares about the growth and success of her larger team but especially her reports. Morgan offers value to any team she is working with, will do what it takes to get the job done and will always do so with a positive attitude.
Leanne Stark
I had the privilege of managing Morgan for three years on a very high-profile, ever-evolving social business for a major financial services provider. In that time (and since), Morgan has proven to be a fierce combination of strategic thinking, problem-solving, and tireless drive to do right by her clients, her agency, and her team. She approaches every day with renewed vigor, and as a self-proclaimed
Erin Brandt (Sullivan)
As a project manager, it was a pleasure to work alongside Morgan. She is a great partner to her teammates across all capabilities, she is smart and very collaborative with her clients and she can wear many hats whenever needed to get a job done. I also had the opportunity to co-manage a direct report with Morgan and can say that she is a wonderful manager who cares about the growth and success of her larger team but especially her reports. Morgan offers value to any team she is working with, will do what it takes to get the job done and will always do so with a positive attitude.
Experience
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CMI Media Group
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United States
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Advertising Services
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700 & Above Employee
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Director, Social Engagement
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Jan 2023 - Present
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Associate Director, Paid Social
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Aug 2021 - Jan 2023
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Digitas North America
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United States
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Advertising Services
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700 & Above Employee
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Account Director
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Feb 2021 - Aug 2021
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Account Manager
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Mar 2018 - Jan 2021
Clients: Bank of America, Memorial Sloan Kettering• Key client partner for BofA's Enterprise Social Media team, spanning all paid & organic social media content & campaigns• Drive brand awareness, engagement, and conversion through targeted social media campaigns and consistent channel presence• Partner with clients to promote innovative and industry-first initiatives and be the first to market with constantly evolving social media tactics and targeting• Key client partner to Memorial Sloan Kettering marketing and content clients• Partner with internal capaiblites to provide ongoing data & analysis for MSK.org, search, and social• Deliver strategic recommednations for site design, content and social Show less
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Senior Account Executive
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Jun 2016 - Mar 2018
Client: Bank of America• Focused on digital and social channels, I partnered with all capability teams to deliver cross-channel campaigns that result in increased engagement and positive brand sentiment• Partner with technology & web design teams to implement site updates, develop new landing pages, and manage site content• Develop & optimize internal processes to advance the work in a faster, more efficient manner
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Account Executive
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Jun 2014 - May 2016
• Day-to-day lead for company's local CSR initiatives for mid-level clients and partner agencies• Drive and execute digital sponsorship campaigns in owned and paid channels - from strategy to implementation• Partner with non-profit organizations to create one of a kind digital experiences that drives participation and engagement for our client and non-profit partners• Work across all internal capability teams including Strategy & Analytics, content strategy, creative, technology, UX and media to deliver integrated and streamlined campaigns, that result in increased engagement and positive brand sentiment Show less
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Youth Marketing Connection
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United States
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Advertising Services
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1 - 100 Employee
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Assistant Program Strategist
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Feb 2013 - Jan 2014
- Provided day-to-day support in YMC's Boston office, which manages on-campus programs with various brands. - Managed brand representatives through online portal called "RepNet". Reviewed and approve social media & event recaps. - Participated in weekly team calls with the in-house team as well as client calls. - Contributed to brain storming sessions for in-coming as well as current clients. - Provided day-to-day support in YMC's Boston office, which manages on-campus programs with various brands. - Managed brand representatives through online portal called "RepNet". Reviewed and approve social media & event recaps. - Participated in weekly team calls with the in-house team as well as client calls. - Contributed to brain storming sessions for in-coming as well as current clients.
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Education
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Boston University
Bachelor of Science in Communication, Magna Cum Laude, Advertising -
University of Pittsburgh
Bachelor of Science, Communications and Business Dual Major
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