Morgan Kaiser
Senior Media Manager at YPM- Claim this Profile
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Bio
Kristin M.
Morgan's ability to think outside-the-box, challenge the status quo, and bring fresh perspective to all of her projects made her an invaluable asset to my team. Beyond her organizational and logistical skills for events, she has an eye for detail to make the company stand out in the exhibit hall to boost traffic and lead generation while creating excitement across the sales team. Morgan created several marketing automation campaigns to nurture leads through the pipeline and served as a key contributor in increasing close ratios as well as accelerating sales processes through marketing initiatives. Her ability to network, create relationships, and expand the scope of public relations generated several opportunities to create awareness and a connection to the brand across several target markets. Above all, Morgan is a team player always willing to go the extra mile and brings a positive attitude to every project, large and small. She learns quickly and is able to contribute well beyond expectations very quickly, an absolute pleasure to work with across the board.
Dave Girgenti
Morgan has a winning combination of business savvy combined with personal ownership that she brings to every project. You can always rely on her to get the job done right and on time.
Kristin M.
Morgan's ability to think outside-the-box, challenge the status quo, and bring fresh perspective to all of her projects made her an invaluable asset to my team. Beyond her organizational and logistical skills for events, she has an eye for detail to make the company stand out in the exhibit hall to boost traffic and lead generation while creating excitement across the sales team. Morgan created several marketing automation campaigns to nurture leads through the pipeline and served as a key contributor in increasing close ratios as well as accelerating sales processes through marketing initiatives. Her ability to network, create relationships, and expand the scope of public relations generated several opportunities to create awareness and a connection to the brand across several target markets. Above all, Morgan is a team player always willing to go the extra mile and brings a positive attitude to every project, large and small. She learns quickly and is able to contribute well beyond expectations very quickly, an absolute pleasure to work with across the board.
Dave Girgenti
Morgan has a winning combination of business savvy combined with personal ownership that she brings to every project. You can always rely on her to get the job done right and on time.
Kristin M.
Morgan's ability to think outside-the-box, challenge the status quo, and bring fresh perspective to all of her projects made her an invaluable asset to my team. Beyond her organizational and logistical skills for events, she has an eye for detail to make the company stand out in the exhibit hall to boost traffic and lead generation while creating excitement across the sales team. Morgan created several marketing automation campaigns to nurture leads through the pipeline and served as a key contributor in increasing close ratios as well as accelerating sales processes through marketing initiatives. Her ability to network, create relationships, and expand the scope of public relations generated several opportunities to create awareness and a connection to the brand across several target markets. Above all, Morgan is a team player always willing to go the extra mile and brings a positive attitude to every project, large and small. She learns quickly and is able to contribute well beyond expectations very quickly, an absolute pleasure to work with across the board.
Dave Girgenti
Morgan has a winning combination of business savvy combined with personal ownership that she brings to every project. You can always rely on her to get the job done right and on time.
Kristin M.
Morgan's ability to think outside-the-box, challenge the status quo, and bring fresh perspective to all of her projects made her an invaluable asset to my team. Beyond her organizational and logistical skills for events, she has an eye for detail to make the company stand out in the exhibit hall to boost traffic and lead generation while creating excitement across the sales team. Morgan created several marketing automation campaigns to nurture leads through the pipeline and served as a key contributor in increasing close ratios as well as accelerating sales processes through marketing initiatives. Her ability to network, create relationships, and expand the scope of public relations generated several opportunities to create awareness and a connection to the brand across several target markets. Above all, Morgan is a team player always willing to go the extra mile and brings a positive attitude to every project, large and small. She learns quickly and is able to contribute well beyond expectations very quickly, an absolute pleasure to work with across the board.
Dave Girgenti
Morgan has a winning combination of business savvy combined with personal ownership that she brings to every project. You can always rely on her to get the job done right and on time.
Experience
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YPM
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United States
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Advertising Services
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1 - 100 Employee
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Senior Media Manager
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Oct 2016 - Present
-Implement, oversee and maintain seven figure national scale advertising programs (digital, mobile & print) designed to align with client goals and KPIs-Take the lead role with advertisers across various verticals and media publishing partners to ensure campaigns are meeting mutual objectives-Monitor and interpret data trends to make strategic optimizations to campaign strategy on a continual basis-Travel throughout US leading existing client meetings/ presentations on topics ranging from performance results, industry trends, budget proposals, delivery of proposals for new business, etc.
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Media Manager - National Accounts
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Jul 2014 - Present
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Swets Information Services
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Netherlands
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Information Services
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1 - 100 Employee
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Marketing and Communications Specialist
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Oct 2012 - Jul 2014
-Responsible for planning and execution of all events and tradeshows throughout US, Canada and Latin America – including booking advertising and sponsorships, strategy for lead generation, working with vendors, arranging travel, maintaining budget and coordinating company sub-events -Manage corporate public relations process from drafting to final submission of press release to key media contacts -Design and report on online marketing efforts including email, social media, surveys, webinars and website traffic -Communicate with and provide support to sales team by identifying growth opportunities for new business and developing nurturing programs for customer retention -Work with business development to implement global communication and marketing campaign strategy in line with core initiatives
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Wish Upon a Hero
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Voorhees, New Jersey
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Intern
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May 2011 - Aug 2011
- Public relations writing to promote company events and gain community involvement - Assist in planning for events – managing budget spreadsheets, correspond with local businesses to gain sponsorships and generate ticket sales -Maintain interactive company presence on website and all social media platforms - Public relations writing to promote company events and gain community involvement - Assist in planning for events – managing budget spreadsheets, correspond with local businesses to gain sponsorships and generate ticket sales -Maintain interactive company presence on website and all social media platforms
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Education
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2007 - 2012
James Madison University
Bachelor of Arts (BA), Communication and Media Studies
Community
