Experience

Tangam Systems

• Canada
• Software Development
• 1 - 100 Employee

• Manager of Analytics & Optimization

  • Nov 2022 - Present

• Senior Business Analyst

  • Mar 2021 - Nov 2022



Adknown - Search Engine Marketing Team

• Data Analyst / Campaign Manager

  • Jan 2016 - Feb 2021

  • Created and managed search engine advertising campaigns using in-house platforms and Google Adwords • Optimized campaign performance through analysis of keyword and traffic data to maximize ROI • Conducted market research on trending industries to determine the feasibility of an advertising profit based on the costs and revenues associated with an online interaction • Created and managed search engine advertising campaigns using in-house platforms and Google Adwords • Optimized campaign performance through analysis of keyword and traffic data to maximize ROI • Conducted market research on trending industries to determine the feasibility of an advertising profit based on the costs and revenues associated with an online interaction



Vividata - Research Department

• Media Research Intern (Co-op)

  • May 2015 - Aug 2016

  • Assisted in the inaugural study release of the newly amalgamated Print Measurement Bureau (PMB) and Newspaper Audience Databank (NADbank) • Analyzed survey data to gain insight into the readership audience profile of Canadian publications using Microsoft Excel and the cross tabulation software Nielsen Clear Decisions • Interpreted product usage data to identify relationships between consumer behaviour and readership for agencies and advertising clients. • Supported in the development and compliance of the Due Diligence Plan with the merger of separate databases. • Created a 5-Year trending document focusing on the demographic composition of each of the 82 measured publications readership audience. • Received training on Telmar TNT+ CrossTab Show less



University of Guelph - McLaughlin Library

• Communications Officer

  • Sep 2014 - Jan 2015

  • Assisted in pre-event planning and event day management of signature library events (Open House, Department Showcase) • Authored news articles for library events • Wrote employee profiles for Computing & Communications Services (CCS) department to be published on their webpage. • Managed social media feeds for McLaughlin Library and CCS to promote special events and service information • Designed and scheduled promotional material for library workshops, events and service information on LCD TV monitors Show less



RiverBend Golf Club

• United States
• Spectator Sports
• 1 - 100 Employee

• Events and Retail Assistant

  • May 2014 - Aug 2014

  • Partnered in the planning and operation of Member Golf Events • Assisted retail operations efforts through inventory management and the design of sales and merchandise marketing events. • Collaborated with management to assist the operation of other departments • Coordinated daily golf activities and interacted with members to ensure expectations were met or exceeded • Partnered in the planning and operation of Member Golf Events • Assisted retail operations efforts through inventory management and the design of sales and merchandise marketing events. • Collaborated with management to assist the operation of other departments • Coordinated daily golf activities and interacted with members to ensure expectations were met or exceeded