Morgan Forcey

Junior Manager, Client Marketing & Media at Symphony Talent
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Location
Charlotte, North Carolina, United States, US

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Experience

    • United States
    • Software Development
    • 200 - 300 Employee
    • Junior Manager, Client Marketing & Media
      • Feb 2023 - Present

    • Strategist, Client Marketing & Media
      • Jun 2021 - Feb 2023

      Develops and executes content strategies for a diverse clientele, with an emphasis on employer branding. Builds and leads employee advocacy programs to enhance brand recognition, drive traffic to job postings, and generate hires Plans, implements and manages paid campaigns and creative projects. Collaborates with designers, copywriters and creative directors to create and execute on-brand campaigns. Facilitates training sessions to optimize processes and promote… Show more Develops and executes content strategies for a diverse clientele, with an emphasis on employer branding. Builds and leads employee advocacy programs to enhance brand recognition, drive traffic to job postings, and generate hires Plans, implements and manages paid campaigns and creative projects. Collaborates with designers, copywriters and creative directors to create and execute on-brand campaigns. Facilitates training sessions to optimize processes and promote efficiency within the client marketing & media team.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Nov 2019 - Present

      Manages and optimizes social platforms, including TikTok, Instagram and Facebook, and oversee all other aspects of digital media. Conceptualizes and designs content for paid campaigns, social media, email campaigns, and other forms of digital advertising. Creates and captures photo and video assets for all social content. *Grew Instagram following by 200% in the first 6 months. *Grew Instagram Reels engagement by 4,000% and views by 3,100% within 30 days. Manages and optimizes social platforms, including TikTok, Instagram and Facebook, and oversee all other aspects of digital media. Conceptualizes and designs content for paid campaigns, social media, email campaigns, and other forms of digital advertising. Creates and captures photo and video assets for all social content. *Grew Instagram following by 200% in the first 6 months. *Grew Instagram Reels engagement by 4,000% and views by 3,100% within 30 days.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Copywriter
      • Feb 2022 - Apr 2023

      Developed and produced compelling and effective copy for various marketing materials, including web pages and blogs. Conducted thorough research on products, services, competitors, and target audiences to create content that resonates with their needs and desires. Implemented brand messaging, voice, keywords, and style guidelines to ensure consistency across all copy. Continuously tested and refined copy to improve its effectiveness and engagement with target audiences. Developed and produced compelling and effective copy for various marketing materials, including web pages and blogs. Conducted thorough research on products, services, competitors, and target audiences to create content that resonates with their needs and desires. Implemented brand messaging, voice, keywords, and style guidelines to ensure consistency across all copy. Continuously tested and refined copy to improve its effectiveness and engagement with target audiences.

    • Owner and Photographer
      • Jun 2012 - Jun 2022

      Morgan is an Atlanta-based photographer who specializes in the modern brand and lifestyle. Additionally, she works closely with small businesses to establish their brand through the implementation of product and commercial photography. She has years of experience working with brands such as Arsenic, VoyageATL, ShoutoutAtlanta, American Threads, Vetrazzo, etc. and has been published both in print and online media. Morgan is an Atlanta-based photographer who specializes in the modern brand and lifestyle. Additionally, she works closely with small businesses to establish their brand through the implementation of product and commercial photography. She has years of experience working with brands such as Arsenic, VoyageATL, ShoutoutAtlanta, American Threads, Vetrazzo, etc. and has been published both in print and online media.

    • United States
    • Medical Practices
    • 1 - 100 Employee
    • Social Media Coordinator
      • Sep 2020 - May 2021

      Created and curated content for social media channels for 3 sub-brands, including graphics, videos, and written copy, ensuring consistent branding and messaging. Stayed up-to-date with social media trends and best practices, researching and testing new strategies and technologies to improve social media performance. Developed relationships with influencers and brand ambassadors, negotiating partnerships and sponsorships to increase brand visibility and reach. Monitored… Show more Created and curated content for social media channels for 3 sub-brands, including graphics, videos, and written copy, ensuring consistent branding and messaging. Stayed up-to-date with social media trends and best practices, researching and testing new strategies and technologies to improve social media performance. Developed relationships with influencers and brand ambassadors, negotiating partnerships and sponsorships to increase brand visibility and reach. Monitored social media channels and responded to customer inquiries and comments in a timely and professional manner, improving customer satisfaction and retention. Show less Created and curated content for social media channels for 3 sub-brands, including graphics, videos, and written copy, ensuring consistent branding and messaging. Stayed up-to-date with social media trends and best practices, researching and testing new strategies and technologies to improve social media performance. Developed relationships with influencers and brand ambassadors, negotiating partnerships and sponsorships to increase brand visibility and reach. Monitored… Show more Created and curated content for social media channels for 3 sub-brands, including graphics, videos, and written copy, ensuring consistent branding and messaging. Stayed up-to-date with social media trends and best practices, researching and testing new strategies and technologies to improve social media performance. Developed relationships with influencers and brand ambassadors, negotiating partnerships and sponsorships to increase brand visibility and reach. Monitored social media channels and responded to customer inquiries and comments in a timely and professional manner, improving customer satisfaction and retention. Show less

    • United States
    • Medical Practices
    • 1 - 100 Employee
    • Social Media and Patient Coordinator
      • May 2018 - Sep 2020

      Creates eye-catching content and graphics for social media campaigns, events, and product launches. Stays up to date on dental and orthodontic industry trends to appeal to the target market, including creating marketing campaigns and sending out periodic newsletters based on industry demand. Manages social platforms on a daily basis and creates engaging content to attract potential clients. Assists in the planning of referrer events to establish relationships and drive… Show more Creates eye-catching content and graphics for social media campaigns, events, and product launches. Stays up to date on dental and orthodontic industry trends to appeal to the target market, including creating marketing campaigns and sending out periodic newsletters based on industry demand. Manages social platforms on a daily basis and creates engaging content to attract potential clients. Assists in the planning of referrer events to establish relationships and drive new patients. Manages patients’ orthodontic appointments and scheduling based on the doctor’s treatment plan. Handles dental insurance policies, accounts receivable and monthly objectives. Experience with My Social Practice, HootSuite, MailChimp, Canva and TOPS Ortho. Show less Creates eye-catching content and graphics for social media campaigns, events, and product launches. Stays up to date on dental and orthodontic industry trends to appeal to the target market, including creating marketing campaigns and sending out periodic newsletters based on industry demand. Manages social platforms on a daily basis and creates engaging content to attract potential clients. Assists in the planning of referrer events to establish relationships and drive… Show more Creates eye-catching content and graphics for social media campaigns, events, and product launches. Stays up to date on dental and orthodontic industry trends to appeal to the target market, including creating marketing campaigns and sending out periodic newsletters based on industry demand. Manages social platforms on a daily basis and creates engaging content to attract potential clients. Assists in the planning of referrer events to establish relationships and drive new patients. Manages patients’ orthodontic appointments and scheduling based on the doctor’s treatment plan. Handles dental insurance policies, accounts receivable and monthly objectives. Experience with My Social Practice, HootSuite, MailChimp, Canva and TOPS Ortho. Show less

    • Hospitality
    • 700 & Above Employee
    • Starbucks Manager
      • Dec 2017 - May 2018

      Initiated and lead department conferences on a monthly basis to review company mission, production, collections and partner performance Exceeded periodic sales objectives by introducing incentive program and planning based on hotel travel forecast. Created and implemented extensive training opportunities to promote partner growth and development Oversaw all store operations and lead a team of 10+ employees. Created and presented financial reports on a weekly and… Show more Initiated and lead department conferences on a monthly basis to review company mission, production, collections and partner performance Exceeded periodic sales objectives by introducing incentive program and planning based on hotel travel forecast. Created and implemented extensive training opportunities to promote partner growth and development Oversaw all store operations and lead a team of 10+ employees. Created and presented financial reports on a weekly and monthly basis. Show less Initiated and lead department conferences on a monthly basis to review company mission, production, collections and partner performance Exceeded periodic sales objectives by introducing incentive program and planning based on hotel travel forecast. Created and implemented extensive training opportunities to promote partner growth and development Oversaw all store operations and lead a team of 10+ employees. Created and presented financial reports on a weekly and… Show more Initiated and lead department conferences on a monthly basis to review company mission, production, collections and partner performance Exceeded periodic sales objectives by introducing incentive program and planning based on hotel travel forecast. Created and implemented extensive training opportunities to promote partner growth and development Oversaw all store operations and lead a team of 10+ employees. Created and presented financial reports on a weekly and monthly basis. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Shift Supervisor
      • Jul 2017 - Dec 2017

      Managed a team of 6+ at a given time. Inventory ordering and management. EOD financial reports. Sales and product set up.

    • Barista
      • Jan 2016 - Jul 2017

Education

  • Georgia State University
    Some College, Business, Management, Marketing, and Related Support Services

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