Experience

Start Small Think Big

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing & Sales Program Manager

  • Feb 2022 - Present

  Program Strategy & Execution: Support the execution of the program strategy, ensuring that the Marketing & Sales Program is responsive to the organizational vision, client needs, industry trends, and current climate Manage the monthly programming slate and calendar Ensure all planned programming is booked and identify any programming gaps Ensure that all necessary programming content is developed, relevant, and appropriate for our clients Collaborate with marketing volunteers on… Show more Program Strategy & Execution: Support the execution of the program strategy, ensuring that the Marketing & Sales Program is responsive to the organizational vision, client needs, industry trends, and current climate Manage the monthly programming slate and calendar Ensure all planned programming is booked and identify any programming gaps Ensure that all necessary programming content is developed, relevant, and appropriate for our clients Collaborate with marketing volunteers on content development Partner with cross-functional Program teams on collaborative programming initiatives Programming Operations: Oversee the logistics for all monthly programming, ensuring team members are aware of which elements they are responsible for: In collaboration with the rest of the Program team, co-lead the coordination for marketing workshops, bootcamps, clinics, core services, and sales opportunities, including all pre-engagement planning and day-of logistics Partner with Volunteer team to increase volunteer capacity and engagement Reporting & Impact: Ensure all program activity (client, partner, and volunteer data) is recorded in Salesforce Small Business Assistance: Act as main point of contact between the Marketing & Sales Program and our small business clients Respond to any incoming emails and host client consultations to provide assistance as needed Partner Management & Integration: Collaborate with Program Director and other staff on embedding corporate and community partners into the programming slate and calendar, ensuring visibility across the team Support on partner management with corporate, community, and sales partners as needed Show less



The Verticale

• United States
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Nov 2021 - Feb 2022

  New York City Metropolitan Area

• Marketing Manager: Content and Brand Partnerships

  • Aug 2021 - Nov 2021

  New York, New York, United States Content Marketing: - Direct the editorial content strategy across channels (email marketing, SMS, social channels, editorial site content (homepage), media blog Forward Report). This requires a creative editorial viewpoint. Key responsibilities include providing direction for and reviewing all content. - Contribute to securing editorial features with industry tastemakers, brand founders, and curators (influencers). - Responsible for tracking marketing metrics and driving growth KPIs… Show more Content Marketing: - Direct the editorial content strategy across channels (email marketing, SMS, social channels, editorial site content (homepage), media blog Forward Report). This requires a creative editorial viewpoint. Key responsibilities include providing direction for and reviewing all content. - Contribute to securing editorial features with industry tastemakers, brand founders, and curators (influencers). - Responsible for tracking marketing metrics and driving growth KPIs across all channels. Marketing: - Manage key marketing activities and special initiatives, working with internal and external partners to drive execution, ensure that priorities are aligned, and maintain key deadlines. - - This includes but is not limited to: campaign photoshoots, direct mail programs, digital advertising, pop-ins, and pop-ups. - Oversee coordination of assets for all marketing initiatives. This includes the organization of physical samples and digital assets. Vendor Marketing: - Serve as the main marketing point of contact to all existing and potential brand partners, informing them of our marketing strategy, offering upcoming initiatives, and providing them all necessary information and assets as appropriate through regular touchpoints and quarterly marketing meetings. - Intimately know the stories, values, and founders of each of our brand partners, enabling our team to effectively tell their story across all marketing channels. - Communicate/pitch all marketing opportunities to brand partners to secure their participation, across paid and unpaid initiatives. This includes but is not limited to: influencer programs, direct mail, marketing campaigns, and co-sponsored. - Oversee coordination of assets, both physical sample and digital assets, needed for our brand partners’ participation in all programs.



GrowFlow

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager, Content & Events

  • Oct 2020 - Aug 2021

  New York, United States KEY RESPONSIBILITIES: - Identify, coordinate, plan and create material for all events - Create brand awareness and build relationships with local/national trade and advocacy organizations - Create customer facing webinar series - Systematize and execute customer case studies/transformations - Create a podcast and repeatable process - Iterate and Improve using data - Building out the marketing machine - Optimizing the conversion of email MGL’s to MQL’s. - Create and… Show more KEY RESPONSIBILITIES: - Identify, coordinate, plan and create material for all events - Create brand awareness and build relationships with local/national trade and advocacy organizations - Create customer facing webinar series - Systematize and execute customer case studies/transformations - Create a podcast and repeatable process - Iterate and Improve using data - Building out the marketing machine - Optimizing the conversion of email MGL’s to MQL’s. - Create and manage process for creating requested Sales collateral Show less



Ribbon

• United States
• Real Estate
• 1 - 100 Employee

• Event Marketing Manager (Laid off due to Covid-19)

  • Jan 2020 - Apr 2020

  Greater New York City Area RESPONSIBILITIES - Organize and execute successful events including but not limited to tradeshows, Ribbon owned events and webinars. - Manage all pre, during, and post event logistics from beginning to end. - Collaborate effectively with the sales, field enablement and various executives in order to ensure that all events are successful and that all prospects and clients are receiving an on-brand, best-in-industry experience - Manage internal and external communication around all… Show more RESPONSIBILITIES - Organize and execute successful events including but not limited to tradeshows, Ribbon owned events and webinars. - Manage all pre, during, and post event logistics from beginning to end. - Collaborate effectively with the sales, field enablement and various executives in order to ensure that all events are successful and that all prospects and clients are receiving an on-brand, best-in-industry experience - Manage internal and external communication around all events - Makes sure each event leaves prospects with a good impression of Ribbon's brand - Establish and maintain relationships with industry influencers and key strategic partners - Manage and track event budgets, expenses, KPI's and ROI. Show less



Extend Fertility

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Brand Marketing Manager (position was eliminated due to restructuring)

  • Jun 2019 - Nov 2019

  Greater New York City Area When my current company, Extended Fertility just announced their funding challenges and let go of the entire marketing and business development departments after only spending five months working with them, I knew that risk was always there. I believed and still believe in their mission and will miss their welcoming culture - but I am not deterred from working with start-ups… on to the next adventure. Extend Fertility is the first service in the U.S. focused exclusively on women who want… Show more When my current company, Extended Fertility just announced their funding challenges and let go of the entire marketing and business development departments after only spending five months working with them, I knew that risk was always there. I believed and still believe in their mission and will miss their welcoming culture - but I am not deterred from working with start-ups… on to the next adventure. Extend Fertility is the first service in the U.S. focused exclusively on women who want to proactively preserve their fertility options. We’re inspired by the belief that women freezing their eggs for the future have a right to the same emotional support and physician excellence as women trying for a baby now. That’s why we’re creating a service centered around the unique, busy lives of these women—and making it affordable, so fertility preservation can finally be a real option. Because we’re dedicated to fertility preservation (unlike most practices, which focus mainly on infertility issues), we’re able to give you a personalized experience, with attention to the specific support you need during every step of the egg freezing process. Responsibilities: - Research competitive landscape, and conduct deep dives to identify opportunities and trends affecting the market - Oversee brand marketing activities - including marketing calendar, partnerships, events, activations - Project management of marketing initiatives and partnerships - Create marketing materials for events and activations - Measure/track initiative ROI and brand awareness. Oversee organic social media strategy and execution - Serve as day to day contact with PR agency - Develop and execute influencer strategy and relationships - Provide input to customer segmentation strategy and customer experience process Show less



Gympass

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Marketing, Events & Partnerships Manager

  • Apr 2018 - Jun 2019

  Greater New York City Area They say “sitting is the new smoking”. We’re here to get more people moving! Gympass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find an activity they'll love among more than 600 activities across the U.S., Europe, and Latin America. Our goal is to multiply the number of people exercising at every… Show more They say “sitting is the new smoking”. We’re here to get more people moving! Gympass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find an activity they'll love among more than 600 activities across the U.S., Europe, and Latin America. Our goal is to multiply the number of people exercising at every company to create a healthier and more engaged workforce Founded in 2012 and headquartered in New York, we have a growing team in 30 offices around the world. Our mission is simple yet ambitious: defeat inactivity, and we know the only way to get there is together, partnering with companies, gyms and having the best talent. Responsibilities: - Brainstorm and plan events designed to engage both existing users and investors and new ones. - Manage all elements of event activations including timelines, venue selection, sponsor activations, guest activities, on-site management, and post event follow up - Cultivate relationships with key industry influencers and tastemakers, and engage them to help develop partnerships that drive engagement. - Identify and activate both corporate and smaller-sized partners whose core audience and mission aligns with Gympass. - Work with legal on agreements, contracts, letters of agreement and non-disclosure agreements - traffic invoices and payments - Liaise with design on creation of marketing materials - Ensure branding of events is consistent throughout multiple events annually. - Negotiate contracts and manage suppliers including hotels, off-site venues, caterers and others. - Maintain accuracy and accountability of event budget, manage final billing and reconciliation, evaluate results against goals, deliver wrap-up reports, and generate learnings for improvement. Show less



IgnitionOne

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Manager, Events

  • Sep 2016 - Apr 2018

  Greater New York City Area Founded in 2004, IgnitionOne is a digital marketing company that offers a variety of cloud based marketing solutions helping clients reach customers with personalized 1:1 messaging. Marketing & Events Manager Responsible for working with the marketing team across multiple projects for North America and executing marketing plans to attract new customers and retain existing clients. Responsibilities included: • Managed and expanded all IgnitionOne-owned events including the… Show more Founded in 2004, IgnitionOne is a digital marketing company that offers a variety of cloud based marketing solutions helping clients reach customers with personalized 1:1 messaging. Marketing & Events Manager Responsible for working with the marketing team across multiple projects for North America and executing marketing plans to attract new customers and retain existing clients. Responsibilities included: • Managed and expanded all IgnitionOne-owned events including the Customer Summit series, event sponsorships, speaking opportunities, and networking and educational events. • Developed event marketing plans, programming content, promotions, and communications. • Managed timelines, budget, event spaces, vendors, staff coordination, and attendance. • Served as marketing support for US Team and collaborated with Global team for shared projects. Key Events: • The Women in Retail Breakfast Event and The Shopping Event at Stuart Weitzman. • The Taste of New York Event and the 2 Dope Boys Podcast Live Recording Event. • The 2017 Customer Summit Event and the Bon Voyage 200 Park Event • The e-Tail West Conference and the e-Tail East Conference. • The 212 Tech Panel and the Diversity in Tech Panel. Show less



LOFT

• United States
• Retail
• 1 - 100 Employee

• Brand Marketing, Event Manager

  • Aug 2015 - Sep 2016

  Greater New York City Area Launched in 2014, Lou & Grey is a multi-channel retail division of Ann Taylor featuring women’s active and street wear apparel with 13 locations nationwide. Marketing & Events Manager Responsible for planning, development, implementation, and monitoring of marketing strategies, communications, social media, and PR that enhance image in the marketplace and with the customer. Responsibilities included: • Managed multi-channel marketing plans and event logistics. • Managed… Show more Launched in 2014, Lou & Grey is a multi-channel retail division of Ann Taylor featuring women’s active and street wear apparel with 13 locations nationwide. Marketing & Events Manager Responsible for planning, development, implementation, and monitoring of marketing strategies, communications, social media, and PR that enhance image in the marketplace and with the customer. Responsibilities included: • Managed multi-channel marketing plans and event logistics. • Managed contract negotiations and budgets ensuring expenditures aligned with set goals and objectives. • Set targets and tracked ROI of all events and related marketing programs. • Directed operations including event staffing, speaker management, travel coordination, agendas, on-site needs, and sales preparation. Key Partnerships: • Negotiated and managed marketing partnerships with Alana Hadid, Coast by Coast, Darling Magazine, Well + Good, and Create & Cultivate. Developed in store events and Pop up Shops for marketing events. Key In-Store Events: • Events included: One-year birthday parties, Tote & Chocolate Giveaways, Shopping Discounts, Apothecary Event, Book Reading, Book Giveaway, Free Moon Juice, and Holiday Market. Show less



Perfect Strangers of NYC

• United States
• Real Estate

• Brand Marketing Manager [Contract]

  • May 2015 - Aug 2015

  Greater New York City Area Responsible for the planning, development, implementation, and monitoring of marketing strategies, marketing communications, social media and public relations that will enhance Perfect Strangers image and position within the marketplace and general public. Recommend short-/long-term goals to the founder related to the marketing and communications plans Develop all Perfect Strangers marketing, communications and public relations activities and materials including publications, media… Show more Responsible for the planning, development, implementation, and monitoring of marketing strategies, marketing communications, social media and public relations that will enhance Perfect Strangers image and position within the marketplace and general public. Recommend short-/long-term goals to the founder related to the marketing and communications plans Develop all Perfect Strangers marketing, communications and public relations activities and materials including publications, media relations, etc. Develop and manage the distribution of Perfect Strangers newsletter with founder, including content and design. Monitor marketing trends of Perfect Strangers competitors and develop ideas of how Perfect Strangers can extend its marketing reach to its target audiences. Evaluate existing and potential markets and create list of desirable companies to target and onboard to increase clientele. Manage great relationships with companies, with the aim to ensure the best possible service to our clients. Build up, create and maintain all the contents on the website as well as create and distribute valuable, relevant and consistent content to attract and acquire a clearly defined audience. Support founder to focus on user acquisition, customer retention and engagement. Assist planning, implementing and optimizing market mixers and events. Show less



IVY

• United States
• Education
• 1 - 100 Employee

• Events Coordinator [Contract]

  • Oct 2014 - Apr 2015

  Greater New York City Area Launched in 2012, IVYConnect is a members-only online social network that brings together young urban professionals for events including excursions, cultural events, TED-style talks, and parties in cities nationwide. Event Coordinator, Contract Responsible for researching and securing event venues for cocktail parties, lectures/talks, gallery openings, receptions, film screenings, and supper club shows in multiple locations/cities. Responsibilities included: • Assisted with event… Show more Launched in 2012, IVYConnect is a members-only online social network that brings together young urban professionals for events including excursions, cultural events, TED-style talks, and parties in cities nationwide. Event Coordinator, Contract Responsible for researching and securing event venues for cocktail parties, lectures/talks, gallery openings, receptions, film screenings, and supper club shows in multiple locations/cities. Responsibilities included: • Assisted with event concept and theme development. • Oversaw event logistics and sourced/managed staffing including: hostesses, security, photographers, DJ’s, and vendors in multiple cities concurrently. • Event preparation including menu customization from inception through execution and post event wrap-up. Key Events: • Salon Discussion with Barry Schwartz at Drive-In Studio. 200 Attendees. • Salon Discussion with Marc Lapadula at E Street Cinema. 150 Attendees. • Salon Discussion with Martin Indyk at the Equality Center. 200 Attendees. • Halloween Cocktail Party at Humphrey Hotel. 350 Attendees. • Holiday Gala at Christopher Guy Show Room. 400 Attendees. • Holiday Cocktail Party at Gem Boston. 200 Attendees. • Holiday Party at the Capital DC. 500 Attendees. • Private Movie Screening of WILD at E Street Cinema. 200 Attendees. Show less



Zulily

• United States
• Retail
• 700 & Above Employee

• Sample Coordinator

  • Apr 2014 - Oct 2014

  Greater Seattle Area Sample Coordinator – Operations team member responsible for communicating and maintaining productive relationships and assisting buying teams with organization events while aligning sample flow with production plan. Responsible for photographing and uploading digital images of incoming samples and coordinating shipments with the buying teams (inbound and outbound) and maintaining a positive, professional rapport with vendors and buying teams.



PromoShop Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Sales Coordinator

  • Aug 2012 - Aug 2013

  Greater Seattle Area Working structure Included client services, presentation and product development, merchandising, quoting, order processing, production follow up and closing jobs for billing. Special projects as needed by account executives. Marketing requirements extended into make outgoing calls to clients, corresponding in a professional manner, with clients and vendors.



Welcome to Living

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Executive Assistant

  • Jun 2008 - Jun 2013

  Greater Seattle Area Office management skills Included financial planning, marketing, assisting busy advisor on a proactive basis, entering and updating client data. Assisting client’s questions, status updates and various service requests. Marketing requirements extended into make outgoing calls to clients, corresponding in a professional manner, with clients and vendors.



On Call Nanny

• United States
• Individual and Family Services
• 1 - 100 Employee

• Certified Nanny

  • Mar 2011 - Aug 2012

  Seattle Metro Childcare provided for a host of families seeking high quality, professional, responsible, and enthusiastic Nanny. Consistently earned credibility by juggling the demands of meal preparation, planning activities that were age appropriate and stimulating, and driving children to and from a broad range of scheduled external activities.



Tabernacle Church

• Event Coordinator [Contract]

  • Nov 2011 - Dec 2011

  Greater Seattle Area Created a budget projection, negotiated contracts, and designed all the details. Made a proposal cover letter that had a detailed timeline, scope of work, and responsibilities, and professional fees.



A PLUS Youth Program

• Event Coordinator [Contract]

  • Jul 2011 - Jul 2011

  Greater Seattle Area Oversaw the planning, implementation and logistics of the A PLUS Youth Program H206 Charity Basketball Game After Party. Worked closely to provide every detail, and tailored my service to suit their needs and wishes.



Erin Ewing

• Nanny/Personal Assistant

  • Jun 2000 - Aug 2007

  Child care provided for 3 children on an ongoing basis where skills of flexibility, patience, problem solving, creativity, and mediation were successfully demonstrated. Supervisory skills were put to task in day to day activities including meal planning and preparation, organization of activities and schedules, developing stimulating entertainment, transportation, and life guarding. Office Projects required attention to detail to filing, sorting incoming mail, executing outgoing mail… Show more Child care provided for 3 children on an ongoing basis where skills of flexibility, patience, problem solving, creativity, and mediation were successfully demonstrated. Supervisory skills were put to task in day to day activities including meal planning and preparation, organization of activities and schedules, developing stimulating entertainment, transportation, and life guarding. Office Projects required attention to detail to filing, sorting incoming mail, executing outgoing mail, follow-up phone calls, organizational management, copying, compiling real estate books, and various other duties. Show less



Garfield Community Center

• Volunteer After School Counselor

  • Jan 2006 - Mar 2006

  Supervisory skills included picking children up at the bus stop and walking them to the community center, maintaining a positive environment during recess, organizing sporting events and arts and crafts as well as helping students with homework.



Garfield Teen Life Center

• Volunteer Sitter Circle Assistant Leader

  • Jan 2006 - Mar 2006

  Mentored underprivileged high school girls twice a week to offer support towards achieving self-esteem, confidence, and making good decisions. Educational trips were planned and enjoyed as the events opened up communication to further discuss challenges the girls were having as well built trust.



Powerful voices

• Intern/Office Assistant

  • Jun 2005 - Aug 2005

  Office management skills were exercised on a daily basis in maintaining master calendar, maintenance on office equipment, ordering supplies, maintaining inventory and organization of supply room, office sanitation, general phone inquiries, and office file organization. Communication requirements extended into greeting guests and engaging them to feel comfortable, coordinating messengers to pick-up and delivery mailings.