Experience

Crofton House School
• Canada
• Primary and Secondary Education
• 100 - 200 Employee
• Manager, Events & Facility Rentals

  • Jan 2020 - Present


Rosewood Hotel Georgia

• Hospitality
• 1 - 100 Employee

• Marketing Manager

  • Jan 2019 - May 2019

  Created, managed and executed annual integrated marketing communications plan to support guestrooms, meetings and events, three food and beverage outlets and spa. • Oversaw annual marketing budget including annual budget planning, monthly forecasting and reporting• Collaborated with third-party digital marketing, social media and public relations agencies, developing streamlined campaigns across all platforms to support business objectives• Created and executed comprehensive email marketing strategy, working with sales team, revenue and internal departments to analyze business needs and develop the most effective email marketing strategies• Managed a full Rosewood re-brand at the property including: copywriting and re-design of the website, communicating updates with internal team members, updating digital and print collateral and branded items property wide• Implemented global brand strategies at a local and regional level, acting as the brand ambassador on property • Nurtured relationships with internal cross-functional teams and external vendors to foster positive working relationships Show less

• Assistant Marketing Manager

  • Feb 2016 - Dec 2018

  • Monitored and updated online presence on brand web page as well as partner portals and profile listings ensuring content, promotions and photography were consistently accurate• Collaborated with digital marketing agency to optimize website performance, search visibility and overall campaign performance in order to drive awareness, optimize CPA and ROAS• Introduced Constant Contact platform to the property to execute email marketing campaigns for sales team and individual departments• Online reputation management handling responses to all reviews through guest surveys and third-party platforms (TripAdvisor, Expedia, etc.)• Provided administrative support to Managing Director and Executive team including preparing reports and presentations for ownership meetings• Event management for Sales & Catering client appreciation events • Managed budget and expenses for sales and marketing department Show less

• Marketing Coordinator

  • Feb 2014 - Jan 2016

  • Supported Sales & Catering team with RFP responses, contracts Salesforce data management and client interaction• Analyzed sales data to identify target markets and key accounts for prospecting and business development• Managed social media platforms, developing and executing comprehensive strategy to increase awareness and engagement• Content manager for property website, aligning search engine optimizations with website updates, imagery and creating new content• Processed invoices, purchase orders and expense reports for sales team and executive office • Monthly reporting for incentive calculations, production figures and revenue trends Show less

• Sales Coordinator

  • Jan 2013 - Feb 2014

• Banquet Server

  • Aug 2011 - Jan 2013


Hyatt Regency Vancouver
• Canada
• Hospitality
• 1 - 100 Employee
• Banquet Server

  • Nov 2010 - Dec 2012

Air Transport Research Society
• Canada
• Airlines and Aviation
• 1 - 100 Employee
• Research Assistant

  • May 2010 - Sep 2010