Morel KOUAKOU
Marketing Manager Mass Brands at L'Oréal- Claim this Profile
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Anglais Full professional proficiency
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Français Native or bilingual proficiency
Topline Score
Bio
Experience
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Marketing Manager Mass Brands
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Jan 2022 - Present
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Moët Hennessy
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France
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Beverage Manufacturing
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700 & Above Employee
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Marketing Assistant - Wine Division - Château Galoupet & Cape Mentelle
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Jul 2021 - Dec 2021
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Brand Manager French West Africa - Mass Brands
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Aug 2018 - Aug 2020
Brands : Mixa, L'Oréal Paris, Dark and Lovely, Garnier, Narta, Ushuaia, etc.Missions :- Following up market trends: collection and analysis of Market / Consumer Insights- Definition and deployment of brand strategies- Product launches and products catalog animation to support growth- Definition and deployment of Trade Marketing plan for each distribution channel (Merchandising, POS)- Implementation of digital activation plan for priority brands- Adaptation of communication medium (TVC, Digital, Outdoor)- Competitive intelligence - Turnover and performance monitoring by categories and brands Show less
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Junior Brand Manager - Mass brands
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Jan 2018 - Jul 2018
CPD Africa and Middle East Zone - New MarketsBrands: Mixa, L'Oréal Paris, Dark and Lovely, Garnier, Narta, Ushuaia, etc.Missions :- Follow-up of brands and distributors turnover in several countries/regions- Contribution in the deployment of launches (Launch strategy and development of listing tools)- Adaptation of communication medium (TVC, Digital, Outdoor)- Follow-up of launched products performance- Deployment of digital activation plans for priority brands - Market analysis and competitive intelligence - Launch of French-speaking area website for Mixa Show less
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MTN Côte d’Ivoire
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Côte d'Ivoire
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Telecommunications
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700 & Above Employee
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Quality Officer Assistant
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Apr 2015 - Jul 2015
In charge of all the issues related to the quality of service of the company through several tools (Quality audit of PoS , satisfaction surveys, mystery shopper, website and voice server monitoring). In charge of all the issues related to the quality of service of the company through several tools (Quality audit of PoS , satisfaction surveys, mystery shopper, website and voice server monitoring).
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Education
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2020 - 2021
EFAP - École des nouveaux métiers de la communication
Specialized MBA, Luxury Communication & Strategies -
2015 - 2018
ESCA (Ecole Supérieure de Commerce d'Abidjan)
Master in Marketing, Marketing, Management -
University of Brighton, United Kingdom
English Language Certificate, Business English -
2014 - 2015
Haute école de gestion Arc, Neuchâtel, Switzerland
Certificate : Exchange Program, Business Economics - Marketing Option -
2012 - 2015
Institut National Polytechnique Félix HOUPHOUËT-BOIGNY de Yamoussoukro (INP-HB)
License, Business Administration - Marketing option
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