Experience

Extra Retail Group

• Israel
• Retail
• 1 - 100 Employee

• Head of Ecommerce & Digital

  • Dec 2020 - Present

  • E-commerce management - managing 2 e-commerce websites from Extra Retail group - Naaman & Vardinon. • Ongoing management of the website and back office: uploading materials and products, prices, troubleshooting, performing marketing operations, and managing the work with the CS team and Logistics center. • Managing an e-commerce team - managing a team of 2 employees responsible for arranging and managing website pages, managing promotions, setting up items, linking to digital systems such as Marketing Automation and more. • Management of revenues and conversions- daily performance analysis and improvements according to the reports of the customers and website users with regular use of Google Analytics, hotjar, DATA STUDIO, etc. • Customer experience - constant work on improving the experience and conversion on websites - use of digital sales tools and their implementation on websites such as Zoom Analytics and Shamir systems (InforU). • Management of cross-organizational processes - ongoing work with the trade department, legal, IT, retail, logistics, supply chain, human resources and customer service. • Launching new sites in Magento 2 - working with the development company: characterizing, accompanying and implementing the websites while working with all the company's system interfaces. • Digital management - ongoing work with the performance team while preparing a monthly Gantt, building budgets, advertising approvals and guiding the advertising agency, media negotiations, supervision, and control of performance, expenses, etc. Alongside working with influencers and building dedicated benefits for network influencers. • Promotion - working with the digital advertising agency and directing PPC promotion (Facebook, Google, Tiktok), SEO for the organic promotion. • ERP system - managing all the ecommerce needs with ERP system (SAP) of the organization, including merchandise inventory, orders, building catalogs and more. Show less



zap group

• Israel
• Technology, Information and Internet
• 200 - 300 Employee

• Marketing and Growth manager – Zap Group LTD

  • Jan 2020 - Dec 2020

  • Marketing management of Dapey Zahav website including building, implementing, and monitoring a yearly marketing plan with a 2.5 M shekels budget – advertising in the various media such as – Social, RTM, PUSH notifications, Google (organic and PPC) both B2B and B2C, Outbrain/Taboola, Active Trail platform and more. • Income management – Daily monitoring after revenue targets versus actual sales and monthly forecast with an emphasis on point-by-point plans, reaching a constant increase in sales and meeting revenue targets with sales packages, conservation packages, etc. • Highly analysis - daily monitoring of customer reports and users of the site, monitoring of marketing activities, and their results in Google Analytics, Data Studio, and more. • Customer retention - building a customer retention plan and preventing customer’s churn, emphasizing premium customers, and forecast abandonment in order to maintain the company's revenue rate. • Working with many interfaces in ZAP while matrix management of SEO teams, SEM, content department (system and commercial), operations, economics, legal department, managers and salespeople, customer service, customer experience center, technology division, and more. • Preparing and presenting a weekly presentation to the group's CEO that reviews the activities and results of the Dapey Zahav website in the past week. • Building a marketing work plan Gantt with a daily detailed resolution planning level. • Work with diverse systems such as – Google Analytics, Cognos IBM, Push notification system, Zoom analytics, Power BI, Umbraco websites, and more. Show less



Toffy.co.il

• Retail

• E-Commerce Digital Manager (founder)

  • Feb 2015 - Dec 2019

  E-Commerce Digital ManagerToffy is a unique personalized favors (for private and business events) web store.• Define, Managing and control the establishing of the existing website to a responsive website, while retaining the best organic positions in Google and migration of the content from old website to the new website, emphasizing UI/UX of the new website.• Very high digital assets management of the E-Commerce website - "Hands-On" .• Ongoing control of the content and products on website - content management, visibility of the product pages and update modules on the website with a 360 deg understanding of all media channels. • Promoting (self promoting and working with promoting companies) Toffy website (SEO/PPC) and reaching #1 place in google in many keywords and main core expressions in Israel.• Ongoing analysis of the website and subscribers in Google Analytics, Hotjar and improving the sales abilities taking into consideration the customer journey - customer experience, project management and DATA processes and Content to commerce.• Ongoing work vs. marketing and sales interfaces.• Managing loyalty program of the website customers.• Management a team of 4 Employees. Show less

• Marketing Manager (founder)

  • Jan 2011 - Jan 2015

  • Management of sales and marketing online/offline channels (frontal/phone/internet) including social medias such as Facebook, Google Ads, Instagram etc.• Planning and managing a yearly marketing business plan, while focusing on the consumer- checking the plan on a monthly basis including ROI for: meeting budget targets, shopper marketing experience and Ecommerce promotions.• Vast knowledge of the local (national) and international competitive, in order to identify customer trends and find new creativity favors for our consumers which made Toffy as the most innovative leading web site in Israel for personalized favors.• High negotiation skill with local colleague and international supplier• Marketing analysis in order to find trends, existing and potential markets and new business opportunities • Rich management experience - Leading team of highly motivated and result to increase revenue and sales and to maintain market leadership position. Show less



Cellcom

• United States
• Wireless Services
• 200 - 300 Employee

• Senior Marketing Manager - International Roaming dep

  • 2007 - Jan 2011

  • Leading the launch of a new and innovative product of the roaming department, Cellcom Abroad, enabling maximumpotential, market position and grow its loyal and solid consumer base.• Creating innovative groundbreaking tools by using out of the box thinkingand learning new fields, such as the launch of packages for roaming such as calls, massages and data – I was leading the roaming market with packages abroad.• 360⁰ communication management, shaping the brand’s DNA (advertising, PR, promotions). • Digital oriented: executing online digital campaigns and managing a default package for travelling• Developing Cellcom abroad marketing strategy plan from beginning to end• Managing new products development from idea to launch: product characterization, product, plan and schedule time line• Managing internal, external and international work interfaces for project development: sales, legal, planning, logistics, consumer service and marketing communication.• Planning and managing a yearly marketing business plan, while focusing on the consumer: meeting budget targets and Ecommerce promotions: Clicks, google analytics and seo.• O2O activities - Increasing revenues, promoting products and services• Competitor sampling and adapting sales offers in a very competitive area Show less

• Marketing Data Analyst

  • 2003 - 2007

  • Conducting marketing analysis (VAS -Value Added Services Dep) in order to evaluate existing and potential markets.• Conducting marketing research studies for developing new products.• Budgeting and forecasting marketing projects and targets on a monthly basis.• Pricing product portfolio (both exciting and future products)• Designing and implementing of specific marketing activities