Experience

Krungsri Auto

• Thailand
• Banking
• 200 - 300 Employee

• Collection Strategy and Analytic

  • Apr 2023 - Present



Krungsri

• Thailand
• Banking
• 700 & Above Employee

• Senior Data Quality Specialist - Data Governance

  • Aug 2021 - Apr 2023



Ngern Tid Lor

• Thailand
• Financial Services
• 200 - 300 Employee

• Customer segmentation analyst

  • Mar 2019 - Aug 2021

  ▪Conduct daily and monthly sales and product performance report to visualize market trend to support Top Management, Sales and Product team. ▪Analyze the data for marketing campaign evaluations, test-and-learn projects, and also ad-hoc analysis. ▪Find key business insights by defining important business metrics and frameworks (RFM, Cohort Analysis) to analyze and support business plans for the product team to further initiate projects. ▪Create and design dashboards (sales data analysis and customer profiles) according to business requirements. Show less



SIAM KUBOTA

• Thailand
• Machinery Manufacturing
• 200 - 300 Employee

• Customer Relationship Planning

  • Aug 2017 - Mar 2019

  ▪Designed and developed data system and strategy in collaboration with IT department so as to collect and integrate customer transaction and service program application to create loyalty program.▪Designed organization of customer's data by gathering data from various sources, formatting, summarizing, and integrating them into dashboard for visualization.▪Performed sales data analysis and customer profiles to identify the opportunities of potential sales.▪Supervised data management knowledge and skills for authorized dealers to facilitate and achieve sales processes. Show less

• Customer Relationship Activity

  • Dec 2013 - Jul 2017

  ▪Analyzed and segmented potential customers to create suitable activities that enhance customer brand experience.▪Planned and organized activities to stimulate repurchase and words of mouth from existing customers.▪Concluded customer insights from all project activities into reports.▪Planned and conducted in-house training for authorized dealers on how to use CRM software to manage and analyze customers profile and CRM activities for existing customers.▪Managed customer surveys by using direct mail to provide beneficial data to related divisions to improve customer satisfaction. Show less