Melanie op den Velde

Content & Social Marketer (NL) at ShirtUp!
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Contact Information
Location
Amsterdam Area, NL
Languages
  • Dutch Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Limited working proficiency
  • German Elementary proficiency

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Bio

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5.0

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Fredrik Jansson

I managed Melanie for roughly 2 years and her growth was great during that period. She is a fully fledged content specialist with extra deep knowledge in email marketing and SEO. She is strcutured, datadriven and ready to take on new challenges you throw at her. Besides this she is a great addiiton to any team with her personal character and traits. Melanie thinks not only about her own role but is also stepping out of it and seeing the big picture. Always ready to help where needed. If you have the opportunity to work with her - take it!

Eduardo Aguilar

Working with Melanie has been extraordinary. Her analytical skills and dedication are the driving force of an enthusiastic professional. Based on our experience together, I would definitely highlight her capability to improve through very fast-leaning processes. At a personal level, it was a pleasure sharing time and challenges with her. I would strongly recommend Melanie for a Sales & Marketing role or any discipline which involves data analysis and creativity, as she has the best of both.

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Credentials

  • Backlink Management Course
    Semrush
    Jul, 2023
    - Sep, 2024
  • Social Media Marketing Crash Course
    Semrush
    Jul, 2023
    - Sep, 2024
  • Coaching Management
    GoodHabitz
    Feb, 2022
    - Sep, 2024
  • Take The Lead
    GoodHabitz
    Feb, 2022
    - Sep, 2024
  • Graphic Design (Adobe Id, Ps, Ai)
    Grafische Cursussen
    Jun, 2020
    - Sep, 2024
  • Anglia Certificate of English, ESOL International (C1)
    Anglia Examinations
    Jun, 2012
    - Sep, 2024
  • Market Stall Project
    Clusius College
    Jun, 2011
    - Sep, 2024
  • Entrepreneurial Talents Day
    Clusius College
    Dec, 2010
    - Sep, 2024
  • The Power of Student Mediation
    Clusius College
    Nov, 2010
    - Sep, 2024

Experience

    • Netherlands
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Content & Social Marketer (NL)
      • Aug 2023 - Present

      Een creatief printplatform voor het ontwerpen en bedrukken van gepersonaliseerde kleding. Een creatief printplatform voor het ontwerpen en bedrukken van gepersonaliseerde kleding.

    • Netherlands
    • Travel Arrangements
    • 1 - 100 Employee
    • Senior Content Specialist
      • Oct 2022 - Aug 2023

      Dutch largest rental and booking platform for vacation parks and campsites, with already more than 2,500 affiliated providers at home and abroad.🏕 Keeping the content (e.g. offers, partner presentations, etc.) on the Dutch and Belgian website fresh and up-to-date.🏕 SEO (keyword research, content creation and optimization, competition analysis, link building, website audit, internal linking).🏕 Email marketing campaigns creation, monitoring and optimization.🏕 Writing, editing, publishing and optimizing blog posts.🏕 Creating content for LinkedIn, Instagram and Facebook.🏕 Creating, updating and working with a marketing communications plan and content calendar.🏕 Supervise and/or support marketing campaigns, projects and OKRs.🏕 Monitor and analyze marketing KPIs.🏕 Train, supervise and manage juniors, mediors and/or interns. Show less

    • Medior Content Specialist
      • Apr 2021 - Oct 2022

    • Junior Content Specialist
      • Dec 2019 - Mar 2021

    • Netherlands
    • Entertainment Providers
    • 1 - 100 Employee
    • Sales Representative
      • May 2017 - Oct 2019

      European tour operator consisting of several labels, such as Tours & Tickets, Lovers Canal Cruises, Amsterdam Icebar, Ripley's Believe It or Not! Museum and the Volendam Marken Express. 💁🏼‍♀️ Advising and selling all products. 💁🏼‍♀️ Operating the cash register and preparing cash flow from the cash register. 💁🏼‍♀️ Providing appropriate information (e.g., sightseeing, directions, etc.) to customers, tourists and visitors. 💁🏼‍♀️ Keeping the physical store(s) with associated brochures and promotional materials neat and orderly. Show less

    • Ireland
    • Travel Arrangements
    • 200 - 300 Employee
    • Trade Marketing Communication Assistant
      • Jan 2019 - May 2019

      Irish DMO responsible for overseas marketing of the island of Ireland as a vacation destination. ☘️ Create B2B email marketing campaigns. ☘️ Writing news articles (B2B) and blog posts (B2C). ☘️ Assist with administrative tasks for Meitheal, Fáilte Ireland's annual flagship event for Irish tourism companies and international buyers and tour operators. ☘️ Assist in organizing a green-lit bicycle parade through Amsterdam, in advance of the Irish national holiday St. Patrick's Day and as part of the "Global Greening". Show less

    • Spain
    • Hospitality
    • 1 - 100 Employee
    • Content Marketing Assistant
      • May 2018 - Aug 2018

      Spanish startup company and now one of the leading tourism companies in Valencia, offering Valencian gastronomic experiences and showing foreign travellers the best of Valencia. 🥘 Creating an optimized website with all the necessary pages, from scratch. 🥘 Set up the automation flow for emails in TrekkSoft. 🥘 Being a point of contact for (Dutch) guests during the gastronomic tours. 🥘 Accompany the host during the tour and gastronomic experience. Spanish startup company and now one of the leading tourism companies in Valencia, offering Valencian gastronomic experiences and showing foreign travellers the best of Valencia. 🥘 Creating an optimized website with all the necessary pages, from scratch. 🥘 Set up the automation flow for emails in TrekkSoft. 🥘 Being a point of contact for (Dutch) guests during the gastronomic tours. 🥘 Accompany the host during the tour and gastronomic experience.

    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Field Marketer Brand Activation
      • Feb 2017 - Sep 2017

      Dutch Field marketing agency specializing in boosting sales of products and services through an encounter between people and brand. 💡 Creating a good brand experience for HelloFresh and Nestlé L'atelier. 💡 Handing out A-brand samples in the field, on location (e.g. a trade show, shopping mall or dance event). Dutch Field marketing agency specializing in boosting sales of products and services through an encounter between people and brand. 💡 Creating a good brand experience for HelloFresh and Nestlé L'atelier. 💡 Handing out A-brand samples in the field, on location (e.g. a trade show, shopping mall or dance event).

    • Sales Representative
      • Sep 2010 - Jan 2017

      Market stall for fruits and vegetables. 🍎 Selling all fruits and vegetables. 🍎 Operating the cash register and making up the cash flow from the cash register. 🍎 Setting up and taking down the market stall. Market stall for fruits and vegetables. 🍎 Selling all fruits and vegetables. 🍎 Operating the cash register and making up the cash flow from the cash register. 🍎 Setting up and taking down the market stall.

    • United Kingdom
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Group Operations Project Assistant
      • May 2016 - Aug 2016

      Scottish tour operator for organized group travel, MICE and bespoke luxury vacations throughout the UK and Ireland. 👩🏼‍💻 Making new business presentations to potential clients and/or partners. 👩🏼‍💻 Assist in the preparation of travel programs, pricing calculations and itineraries for clients. 👩🏼‍💻 Making reservations (e.g. hotels, museums, restaurants, transportation, etc.) for group travel packages, tours and excursions. 👩🏼‍💻 Maintain telephone contact with guides and partner tour operators. 👩🏼‍💻 Other administrative tasks. Show less

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