Digital Strategist and Manager

• Aug 2019 - Present

Volunteer Strategist/ Business consultant

• Jan 2019 - Jul 2019

In partnership with the Indonesian Government, I volunteered to move to Bangka Island to help develop the local economy of one of the regions. Together with a multidisciplinary team, I have been working with the local businesses, improving their processes and business opportunities. Furthermore, I will be living in different countries / cultures according to the projects and necessities of different entities. Next project will toke place in the south of Philippines, consulting for a health care center of the community. After, and for the most challenging experience, I joinned a refugee camp in Myanmar. The main activities envolved providing health care to patients, however, I inniciated a small project envolving on of the shelters. Finally, I joinned a NGO in Vietnam, called Evergreen Labs, that collects low quality plastic from trash, to transform in raw material. Show less

Senior Creative Strategist and Project Lead

• May 2017 - Jan 2019

Projects: 1 | Research and Product Design - MSD pharmaceutical . Three month full time research project, target and market insight analysis (medical staff and main national hospitals) and strategy definition, resulting on a digital product design - governmental impact . Role: Strategist, UX Designer 2 | Research, Service/Experience Design and UX/UI - Autoquartzo, Torres Distribuição, luxury retail . Four months full time research project, consumer behavior insight analysis, consumer experience mapping, business strategy and service definition, with development of the service’s website. . Role: Strategist, Project Manager and UX/UI designer (more focus on UX) 3 | Audit, Research, Brand Creation and UX/UI - Candor Renting solutions, financial services . Three month full time brand project, research and target definition, consumer buyer’s journey, service’s diagnostic, brand architecture, business strategy and conceptual approach, naming, brand identity and website development. . Role: Lead Strategist, Project Manager and UX design . Solution: https://liqui.do 4 | Research and Brand Creation - Education sector (on going) . Full time brand project, research and stakeholder mapping, communication strategy for internationalization, trademark registration consultancy, strategy and conceptual approach, naming and brand identity. . Role: Lead Strategist, Project Manager and Designer Show less

Innovation Analyst and Design Thinking Facililator

• Jan 2016 - Dec 2016

In addition to tracking and managing innovation projects of Sonae's brands, I was responsible to create new initiatives that provided the various areas of the company conditions to develop creative and innovative projects. -Identification of opportunities -Analysis of behaviors and benchmark -Planning and supervision of projects from the ideation to the implementation phase -Design Thinking strategy, workshop facilitation (+30) and project management (42 projects) -Creative Problem Solving Experience in food retail and sports, fashion & electronics retail. Full knowledge and experience of the main brands and teams of the company. Projects with: - Continente - Financial services - Wells - Worten - Sportzone - Asset Managment - Mo fashion - Berg - Deeply - Sonae Sierra - Zippy Show less

Consultant | Architecture

• Feb 2015 - Sep 2015

Selected for the 19º Inov Contacto Program, an initiative supported by the European Union and the NSRF / POPH and managed by Global aicep Portugal. (http://www.portugalglobal.pt/PT/InovContacto/Paginas/InovContactoHomepage.aspx) Selected for the 19º Inov Contacto Program, an initiative supported by the European Union and the NSRF / POPH and managed by Global aicep Portugal. (http://www.portugalglobal.pt/PT/InovContacto/Paginas/InovContactoHomepage.aspx)

Co-founder and Creative Strategist

• Feb 2014 - Feb 2015

What started just as a fun project for a startup contest, became an experience of a business development. The decision to pursue it was based on the need to learn interesting and necessary aspects that an architecture master didn’t give me and I felt it was important in a strategic point of view. This is also the same fact that made us stop pursuing it, once we became more aware of the specialization each of us wanted to follow. What started just as a fun project for a startup contest, became an experience of a business development. The decision to pursue it was based on the need to learn interesting and necessary aspects that an architecture master didn’t give me and I felt it was important in a strategic point of view. This is also the same fact that made us stop pursuing it, once we became more aware of the specialization each of us wanted to follow.

Creative Consultant - Entrepreneur collaborator

• Oct 2014 - Dec 2014

one of the 25 people selected for the first phase of the CONNECT program http://eubrazilconnect.eu/?q=node/97 duration: 3 months Projects developed for the brands: Adidas Brasil Bacardi Nivea Bourbon Resorts one of the 25 people selected for the first phase of the CONNECT program http://eubrazilconnect.eu/?q=node/97 duration: 3 months Projects developed for the brands: Adidas Brasil Bacardi Nivea Bourbon Resorts

Creative Consultant

• Oct 2012 - Oct 2014

Family business Family business