Assistant Manager (신사업 기획/개발)

• Feb 2020 - Present

Marcomm Sr. Specialist (Culture Team - Marketing Communications)

• Nov 2017 - Jan 2020

• Joined as a member of the hotel pre-opening team and established marketing strategies, communication activities, digital campaign & project management for the ‘RYSE’ branding and marketing communications. • Worked closely with the APAC Marriott digital service team for initiating the hotel’s 12 months digital plan including implementation of SEO, paid search, email marketing, merchandising, social media, and OTA Travel Ads. • Managed search-based advertising on Naver, Korea’s number one search portal, by managing brand search ads and click-choice ads (Powerlink). • Managed and produced monthly reports via the website and social media channels, including monthly site traffic and conversion. • Analyzed web activity analysis using the Google analytics tool and Socialbakers (social media analytics platform). • Established content strategies for each of the social media channels and collaborated with video agencies & photographers to develop creative content. • Worked together with various vendors, retailers, and agencies to develop room packages, and worked closely with revenue management. • Supported the pull through of impact PR strategies & activities. Selected Project Experience: o Website Development  Worked with digital marketing agencies on development projects for the RYSE hotel website (www.rysehotel.com) across all the various phases of the project’s life cycle.  Ensured that the website is fully responsive, mobile friendly, SEO compliant, flexible, and features an adaptable layout, as well as being scalable for future updates and modules, in addition to booking engine redirection. o Supervised marketing communications activities April 2018 – Present  Promoted to supervisor of marketing communications duties.  Acted as a spokesperson for the RYSE, including the handling of all media requests and digital marketing duties.  Handled overall budget management duties. Show less

Digital Marketing Specialist

• Jun 2015 - Oct 2017

• Lead and execute the implementation of digital strategy for digital marketing channels, including social media, mobile, website, blog, email marketing, SEO and PPC. • Create and offer an individual tactical marketing plan for social media platforms, generate and publish daily content to Facebook, Instagram and Twitter with paid social media marketing and manage a Naver Blog to increase brand awareness and engagement. • Utilize Guest Communications email as a marketing tool to deploy stay-related messages proposing a plan that will drive ancillary revenue to the hotel. • Produce bi-weekly e-newsletter to promote hotel’s promotions and events. • Generate and manage website content, keeping it up-to-date to ensure customer engagement and satisfaction. • Engage in strategic partnership marketing opportunities to reach a wider customer base with mobile payments, utilizing Naver Pay&Reservation and Wechat Pay. • Manage and oversee e-commerce channels including online hotel mall and Kakao Talk gift shop. • Direct overseas PR with the goal of increasing awareness of a hotel’s brand through international print media and digital channel coverage. • Work closely with influencers, bloggers and PR agencies to promote new promotions and organize PR events. • Pilot effective SEM activities to maximize revenue and ROI for customers. • Develop cross-marketing plan and coordinate efforts with chain of international hotels to accomplish organizational goals. • Monitor online reviews and respond to every inquiry and review on social media and the blog. Show less

Marketing&Communications Intern

• Jul 2014 - Dec 2014

•Received October’s employee-of-the-month award, the first for an intern, for successfully developing, designing and implementing a cookie gifting events for hotel’s second anniversary. •Led and developed plans for program that provided care and activities for hotel guests’ children. •Translated various reports/articles into English such as online customer reviews and press releases. •Conducted research on various topics using online sources and assisted general management with marketing communications tasks under direction of staff. Show less

Media Marketing Intern

• Sep 2013 - Jun 2014

•Attended cultural events and happenings at hotels, shopping centers and other venues around the island and uploaded articles to “Myhawaiikr” portal to draw Korean tourism to Hawaii. •Translated documents and working papers to assist with Asian clientele and agency work. •Used social networking to publicize Hawaii as travel destination. •Attended cultural events and happenings at hotels, shopping centers and other venues around the island and uploaded articles to “Myhawaiikr” portal to draw Korean tourism to Hawaii. •Translated documents and working papers to assist with Asian clientele and agency work. •Used social networking to publicize Hawaii as travel destination.

Journalist

• May 2011 - Dec 2012

•Wrote and published online articles about cultural news, events and tourism sites. •Met with and interviewed diverse individuals including celebrities, artists and crafts people. •Wrote and published online articles about cultural news, events and tourism sites. •Met with and interviewed diverse individuals including celebrities, artists and crafts people.