Experience

Lake Shore India Management Pvt. Ltd.

• India
• Real Estate
• 1 - 100 Employee

• Marketing Manager (Digital)

  • Sep 2023 - Present

  Mumbai, Maharashtra, India Generating innovative content ideas. Collaborating with design and creative agencies to enhance brand communication on social media platforms. Engaging with influencers to spearhead digital-first campaigns and events. Coordinating with mall operations for real-time updates and insights. Developing a comprehensive communication strategy for V Club, the loyalty program of Viviana Mall. Creating digital-first campaigns for AIRIA Mall, Capital Mall and Viviana… Show more Generating innovative content ideas. Collaborating with design and creative agencies to enhance brand communication on social media platforms. Engaging with influencers to spearhead digital-first campaigns and events. Coordinating with mall operations for real-time updates and insights. Developing a comprehensive communication strategy for V Club, the loyalty program of Viviana Mall. Creating digital-first campaigns for AIRIA Mall, Capital Mall and Viviana Mall. Monitoring online reputation management for both malls. Working closely with the Head of Digital Marketing to formulate digital marketing strategies and content plans. Analyzing sales data in collaboration with the team to tailor content for both malls. Conceptualizing photoshoots and digital campaigns for the malls. Ensuring consistent brand image and tone portrayal. Participating in brainstorming sessions with the Marketing Team to plan annual events and campaigns. Monitoring and implementing website updates and changes.

• Assistant Marketing Manager (Digital)

  • Jan 2022 - Sep 2023

  Mumbai, Maharashtra, India Liaising with design/creative agency for brand communication across social media platforms. Communicating with the mall operations team to be in sync with the latest happenings and insights. Managing ORM for 2 retail malls based in Gurgaon and Mumbai. Working closely with the Digital Lead to develop digital marketing plan and collaborations. Analyzing sales data to curate marketing/promotions accordingly for the malls. Responsible for conceptualizing… Show more Liaising with design/creative agency for brand communication across social media platforms. Communicating with the mall operations team to be in sync with the latest happenings and insights. Managing ORM for 2 retail malls based in Gurgaon and Mumbai. Working closely with the Digital Lead to develop digital marketing plan and collaborations. Analyzing sales data to curate marketing/promotions accordingly for the malls. Responsible for conceptualizing photoshoots and digital campaigns across the malls. Ensuring proper portrayal of the brand's image and tone. Brainstorming with the entire Marketing Team to plan on the events/campaigns across the year. Keeping a track on website updations and changes.



3 Minds Digital

• India
• Advertising Services
• 1 - 100 Employee

• Manager - Client Success & Growth

  • Jun 2020 - Jan 2022

  Mumbai, Maharashtra, India Liaising with and acting as the link between the client and the agency, by maintaining a regular communication channel. Decoding marketing briefs from the clients and coming up with different ideas to meet their objectives along with the creative team. Handling 15+ clients independently. Helping team execute campaigns across all the platforms - Digital and BTL. Working collaboratively with UI/UX, Tech, Design and Digital Marketing team and brainstorming with them for new… Show more Liaising with and acting as the link between the client and the agency, by maintaining a regular communication channel. Decoding marketing briefs from the clients and coming up with different ideas to meet their objectives along with the creative team. Handling 15+ clients independently. Helping team execute campaigns across all the platforms - Digital and BTL. Working collaboratively with UI/UX, Tech, Design and Digital Marketing team and brainstorming with them for new campaigns and requirements for the client. Keeping a track of the profitability of the projects and ensuring the bandwidth is allocated equally across all the departments. Upselling the existing clients with new ideas and generating revenue from the new potential clients. Reporting to Co-Founder on the day to day tasks and getting the agency to participate in different awards, preparing case studies for the same with the help of departmental heads and the creative team. Accountable for account success, delivery quality and client satisfaction Show less



Pi Communications

• Pakistan
• Events Services

• Sr. Account Executive

  • Mar 2019 - Mar 2020

  Mumbai Area, India At pi, with higher designation comes more responsibilities. Handling clients independently and making content calendars for them. Email Marketing was of core importance at pi. pi is known for its email marketing solutions. Coming up with better content and subject lines for emailers for our clients. Taking care of deployment of emailers with the email deployment team. Making reports with regards to the performance of emails every month. Following up on payments with clients… Show more At pi, with higher designation comes more responsibilities. Handling clients independently and making content calendars for them. Email Marketing was of core importance at pi. pi is known for its email marketing solutions. Coming up with better content and subject lines for emailers for our clients. Taking care of deployment of emailers with the email deployment team. Making reports with regards to the performance of emails every month. Following up on payments with clients every month. Clients: Aditya Birla Capital, Aditya Birla Sun Life Insurance, CRY. Show less



IBD India Pvt. Ltd.

• India
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jul 2018 - Mar 2019

  Mumbai, Maharashtra, India Getting Marketing briefs from the client, briefing the same to the creative team, routine tasks include updating status reports for clients, receiving creative changes from clients, relaying those changes to creative staff and supervising the account’s finances. Daily responsibilities involve maintaining and growing client relationships, and managing client expectations — for example, keeping them realistic about timelines for delivering campaigns. Brands worked on: Reliance Textile… Show more Getting Marketing briefs from the client, briefing the same to the creative team, routine tasks include updating status reports for clients, receiving creative changes from clients, relaying those changes to creative staff and supervising the account’s finances. Daily responsibilities involve maintaining and growing client relationships, and managing client expectations — for example, keeping them realistic about timelines for delivering campaigns. Brands worked on: Reliance Textile Industries, Patanjali, Ekta World Show less



MX Advertising Pvt. Ltd.

• India
• Advertising Services
• 1 - 100 Employee

• Client Servicing Executive

  • Mar 2017 - Mar 2018

  Mumbai Area, India Getting Marketing briefs from the client, briefing the same to the creative team, routine tasks include updating status reports for clients, receiving creative changes from clients, relaying those changes to creative staff and supervising the account’s finances. Daily responsibilities involve maintaining and growing client relationships, and managing client expectations — for example, keeping them realistic about timelines for delivering campaigns. Brands worked on: EuroKids, Sony… Show more Getting Marketing briefs from the client, briefing the same to the creative team, routine tasks include updating status reports for clients, receiving creative changes from clients, relaying those changes to creative staff and supervising the account’s finances. Daily responsibilities involve maintaining and growing client relationships, and managing client expectations — for example, keeping them realistic about timelines for delivering campaigns. Brands worked on: EuroKids, Sony Entertainment Televison, ALD, Madhuri Oils and Star Union Dai-ichi Life Insurance. Show less



Contract India

• Advertising Services

• Client Servicing intern

  • Aug 2016 - Oct 2016

  Mumbai Area, India Getting briefs from the client, explaining it to the creative department and coordinating with the studio. I was working on the creative duties of Sansui and Kelvinator. This was for the period of 3 months.



9X Media Pvt. Ltd.

• India
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Intern

  • Apr 2015 - Jun 2015

  Powai Digital and social media marketing.