Experience

巴拉巴拉

• China
• Retail Apparel and Fashion
• 1 - 100 Employee

• senior creative expert / 创意高级专家

  • Aug 2021 - Present

  • Lead the creative team to work on the marketing campaigns, visual shooting for different product lines. • Designed and built up the balabala premium line, designed the official site mobile&PC, provided visual support to the oversea business & social media, as well as brand image upgrade and so on. • In May 2022, led the team to create the first ever design of children's virtual digital human image, led the innovation of the main visual and LOOG shooting, live broadcast, fashion conference design, etc. • In November 2022, helped Balabala to win the cooperation with Tmall for the first time in ten years, responsible for the creative idea, the design of the main image and video interpretation, the street image, and the supervision of video execution and production. 通过创意演绎帮助品牌10年来第一次赢取双11百大品牌比稿入选天猫猫头合作商；助力品牌开启和DIORHOMME前总监KRIS等众多知名设计师间的国际合作并把控创意及拍摄执行；领导创意团队提升视觉品质与品牌形象；创造了史上第一个元宇宙儿童数字形象；领导品牌全域视觉升级，主导输出视觉标准；助力品牌建立高端线，服务于森马集团的世界第二大童装品牌巴拉巴拉品牌形象部任职资深视觉创意经理，带领创意视觉团队开展相关工作包括 CAMPAIGN 创意企划、各产品线视觉拍摄及相关创意物料设计、海外 IP 及设计师协作、高端时尚线的创建、数字界面设计规划、订货会视觉支援、全域品牌形象升级等等 Show less



VMLY&R

• Spain
• Advertising Services
• 1 - 100 Employee

• 创意总监/CREATIVE DIRECTOR

  • Dec 2019 - Jul 2021

  • Responsible for Pepsi core visual KV and poster design, shooting, digital interactive design for WeChat, script creative design and shooting, production supervision for TVC; innovative AR interactive design and innovative artificial intelligence AR interactive design with NetEase Cloud, etc. • Responsible for the main visual shooting and design of the campaign, as well as the creative design of the script, shooting and production supervision of the brand TVC, the design of the campaign bottle and the digital interaction design with Meituan, VW, and other food platforms, and the design of posters for the cooperation with KFC, Pizza Hut and Texaco. He is also responsible for the design of posters for KFC, Pizza Hut and Texaco, as well as live broadcast specifications and material design. Generated more than 9 million interactions and 260 million media voices through the campaign with sales growth of over 15%. 2020 - PEPSI BLUE STAGE/ AME(Bronze) /VMLY&R THE BEST CASE 2020(GOLD) 2020 - PEPSI bring happiness home / EFFIE ASIA (Gold) 2021 - PEPSI BLUE STAGE / ROI（Gold） 2021 – PEPSI bring happiness home / ROI (Gold) Show less



DDB China Group

• China
• Advertising Services
• 1 - 100 Employee

• 创意总监/CREATIVE DIRECTOR

  • May 2017 - Dec 2019

  • Clients: Hennessy, SCJ, Lufthansa, Emerson,MAX FACTOR, BVIGARI, Lidl, Costa, Polestar, Cisco, Volkswagen, Seat, Cornetto • Responsible for Hennessy x Chen Fan Wan main visual design, as well as video commercial sub-screening design, follow up filming execution supervision • Responsible for Hennessy campaign main visual design, shooting collaboration supervision, and campaign-related social tweet design • Selected by the company to go to Barcelona DDB to work with colleagues from Seat and Volkswagen Group to complete the launch campaign of the new electric car in China market, "YOU HAVE THE POWER" print and video core materials shooting, planning and design • Responsible for the main visual design, core content design and filming of the "T Dance Challenge" campaign, and the design of the Jitterbug campaign page, which generated 112 million visits and over 8.9 million participants in the 360-degree integrated marketing campaign. • Helped the company to win the campaign business of Unilever's Lovely Duo, etc. Responsible for social tweet design for Hennessy, Costa Cruises, Volvo Polaris, SCJ SC Johnson and other campaigns • Sent to Singapore for the launch campaign planning and e-commerce main interface design of SCJ's MiBaoNuo dense bag in China with DDB. • Sent to Singapore to participate in Global Marketing Creative Camp and Hong Kong to participate in Group MDP training Show less



Nurun

• Canada
• IT Services and IT Consulting
• 200 - 300 Employee

• 创意总监 / CREATIVE DIRECTOR

  • Jun 2011 - Jan 2017

  • Clients : Martell, TAG HEUER, L‘OREAL PARIS, Chivas, Danone, Haier, P&G, Nescafe • Serving Martell brand for more than 5 years, helping Martell brand to rejuvenate in China and seize the market of Chinese young people has achieved great results, helping the company to become Martell brand LEADING AGENCY, to create "party tomorrow""noblige ING","taste the Golden Age","NOBLIGE x JASON WU" ...including Activity poster design, activity video shooting, 360-degree marketing activity material design, the first box packaging design that can take you on a trip, official platform and activity website design, e-commerce activity page revision design, etc. • Responsible for Chivas J&J's China launch campaign "Dare to be a Pioneer, Not to Walk Alone", shooting the first online micro documentary film, campaign poster design, creative script design, campaign website design, etc. • Responsible for digital APP design for Danone's "Spoon Man Action", Tag Heuer's "S Style Art Gallery", Haier refrigerators and washing machines, etc. 2011/06-2012/01 Senior Art Director 2012/01-2015/05 Associate Creative Director 2015/06-2017 Creative Director Show less



奥美顾客关系行销

• Senior Interactive Design

  • May 2010 - Jun 2011

  • Responsible for the main visual design of North Face TNF "Finding the Ture North""Red Flag" Campaign, event website, Weibo event live broadcast, and interactive design of Street Side App • Responsible for Johnnie Walker's "Words of a Journey" Weibo campaign website, campaign video shooting and integrated marketing material design • Responsible for Fender's "the 9th Class" interactive website design, interactive video shooting, communication posters, BANNER and other material design • Responsible for the main visual design of North Face TNF "Finding the Ture North""Red Flag" Campaign, event website, Weibo event live broadcast, and interactive design of Street Side App • Responsible for Johnnie Walker's "Words of a Journey" Weibo campaign website, campaign video shooting and integrated marketing material design • Responsible for Fender's "the 9th Class" interactive website design, interactive video shooting, communication posters, BANNER and other material design


博达大桥
• Art Director

  • May 2008 - May 2010

Tribal DDB 公司
• Freelancer

  • 2007 - 2008

韦柯广告
• Freelancer

  • 2007 - 2008