Experience

Step

• United States
• Financial Services
• 1 - 100 Employee

• Head of Product & Lifecycle Marketing

  • May 2022 - Present

  New York City Metropolitan Area Step is a mobile banking platform that empowers teens and young adults to improve their financial futures. Build and lead Product and Lifecycle Marketing team that drives adoption, engagement, and retention across all areas of product - Core Banking, Growth, Investing, Premium - with a focus on monetization. Quarterback all GTM efforts through a period of rapid product expansion.



2U

• United States
• Education Administration Programs
• 700 & Above Employee

• Vice President of Product

  • Jul 2021 - May 2022

  New York City Metropolitan Area 2U bootcamps help today’s workforce learn tomorrow’s technology skills. P&L owner responsible for the vision and profitable growth strategy of a product portfolio within the $250M+ bootcamp LoB. Managed a team that worked across the product lifecycle, from identifying new ways to create value to ensuring learning experiences resulted in life-changing career outcomes.

• Director of Product Marketing

  • Jan 2020 - Jul 2021

  Boston, MA Promoted to new role dedicated to driving future revenue growth by incubating new products (0-1). Shaped initial product strategies, led cross-functional teams through pilots with top universities, and developed GTM playbooks that enabled 4 new bootcamps to scale to multimillion-dollar products.

• Product Marketing & Strategy Manager [Trilogy, Acquired by 2U]

  • Feb 2019 - Jan 2020

  Boston, MA Joined Trilogy, which was acquired by 2U in May 2019. Played a pivotal role in the success of new products by leading market segmentation efforts, establishing an org-wide persona framework, and testing new growth levers.



Pearson

• United Kingdom
• Education
• 700 & Above Employee

• Senior Product Marketing Manager

  • 2017 - 2019

  Boston, MA Drove the rapid growth and internationalization of a learning platform. Highlights included leading the market opportunity analysis for an A.I. tutor powered by IBM Watson and launching a mobile app that empowered students to learn anytime, anywhere.

• Product Marketing Manager

  • 2016 - 2017

  Boston, MA

• Pearson Leadership Development Progam: Associate, Product Marketer

  • 2015 - 2016

  Boston, MA Second and final year in the leadership development program, resulting in a permanent role on the Global Product Marketing team. Shaped and launched a new software product to the U.S higher education market.

• Pearson Leadership Development Program: Associate, Product Manager

  • 2014 - 2015

  New York City Metropolitan Area First year in a leadership development program. Partnered with design and engineering on the development of a new learning platform that became a cornerstone of Pearson's digital transformation strategy.