Experience

Goodway Group

• United States
• Advertising Services
• 300 - 400 Employee

• Media Planning Lead

  • Sep 2022 - Present



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Associate, Planning Nike APLA

  • Aug 2021 - Sep 2022

  • Lead strategy, innovation, thought leadership, and media partnerships across APLA • Prepare and present communication plans including objectives and strategy • Manage local team’s work-streams and report results to client • Lead seasonal recap overviews, aggregating market results at the geographical level • Work in tandem with the Nike Global Mindshare team to manage key moments • Provide media and partner POVs at the market level on specific market trends, themes, or events • Lead campaign buying, implementation, and optimization across self-serve digital platforms



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Media Planner

  • Jul 2018 - Jul 2021

  • Traditional, digital, social, search and sponsorship planner on Toyota account. • Managed multi-million-dollar media budgets across 10+ DMAs, covering 52 Toyota dealerships. • Built and maintained 17 annual media flowcharts in MediaTools. • Utilized Mediaocean Spectra for traditional media planning, buying and reporting. • Prepared performance analysis reports on media properties, presenting findings to Toyota clients • Managed sponsorships • Maximized effectiveness of marketing campaigns by diversifying strategies across channels



Kroger

• United States
• Retail
• 700 & Above Employee

• Digital Media Planning Coordinator

  • Jul 2017 - Jul 2018

  • Coordinated and executed targeted digital media campaigns • Managed 20+ digital campaigns monthly • Supported the launch of Kroger Precision Marketing • Worked with team members to initiate processes & best practices for the KPM company • Coordinated and executed targeted digital media campaigns • Managed 20+ digital campaigns monthly • Supported the launch of Kroger Precision Marketing • Worked with team members to initiate processes & best practices for the KPM company