Michael Monson
Operations Manager at Van Zeeland Nursery & Landscape- Claim this Profile
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Bio
Glenn Huffman
Mike is one of the most earnest, highly principled individuals I've ever worked with. His knowledge of trade show events and contact engagement is beyond thorough, yet continued to grow. He also well understands the complex interplay between salesmanship on the show floor and outbound sales back in the office. Mike is someone who sets goals and gets them accomplished. But what always impressed me the most about Mike was his constant quest for productive new ideas in the face of shrinking budgets and often the reluctance of decision makers to vary from old habits.
Cathy Geiger
Mike is an extremely experienced marketing professional with a deep background in business to business sales and marketing. He is one of the most pleasant, positive people I have ever worked with and would be a great asset to any company.
Glenn Huffman
Mike is one of the most earnest, highly principled individuals I've ever worked with. His knowledge of trade show events and contact engagement is beyond thorough, yet continued to grow. He also well understands the complex interplay between salesmanship on the show floor and outbound sales back in the office. Mike is someone who sets goals and gets them accomplished. But what always impressed me the most about Mike was his constant quest for productive new ideas in the face of shrinking budgets and often the reluctance of decision makers to vary from old habits.
Cathy Geiger
Mike is an extremely experienced marketing professional with a deep background in business to business sales and marketing. He is one of the most pleasant, positive people I have ever worked with and would be a great asset to any company.
Glenn Huffman
Mike is one of the most earnest, highly principled individuals I've ever worked with. His knowledge of trade show events and contact engagement is beyond thorough, yet continued to grow. He also well understands the complex interplay between salesmanship on the show floor and outbound sales back in the office. Mike is someone who sets goals and gets them accomplished. But what always impressed me the most about Mike was his constant quest for productive new ideas in the face of shrinking budgets and often the reluctance of decision makers to vary from old habits.
Cathy Geiger
Mike is an extremely experienced marketing professional with a deep background in business to business sales and marketing. He is one of the most pleasant, positive people I have ever worked with and would be a great asset to any company.
Glenn Huffman
Mike is one of the most earnest, highly principled individuals I've ever worked with. His knowledge of trade show events and contact engagement is beyond thorough, yet continued to grow. He also well understands the complex interplay between salesmanship on the show floor and outbound sales back in the office. Mike is someone who sets goals and gets them accomplished. But what always impressed me the most about Mike was his constant quest for productive new ideas in the face of shrinking budgets and often the reluctance of decision makers to vary from old habits.
Cathy Geiger
Mike is an extremely experienced marketing professional with a deep background in business to business sales and marketing. He is one of the most pleasant, positive people I have ever worked with and would be a great asset to any company.
Credentials
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ISO 14001 Internal Auditor Training
Innovation Training & Consulting, Inc.Oct, 2014- Oct, 2024 -
Leading Strategic Innovation in Organizations
CourseraApr, 2013- Oct, 2024
Experience
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Van Zeeland Nursery & Landscape
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United States
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Retail
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1 - 100 Employee
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Operations Manager
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Jan 2023 - Present
Responsible for all daily operations with crew members; designers; suppliers; and clients to facilitate, organize and complete landscape projects. Responsible for all daily operations with crew members; designers; suppliers; and clients to facilitate, organize and complete landscape projects.
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North Metro Companies, LLC
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United States
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Landscaping Services
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Project Manager
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Jan 2021 - Dec 2022
Responsible for overseeing all aspects of landscape projects for commercial building contractors. This included initial project/site/development analysis and bid creation, landscape plan implementation, to post completion paperwork. Responsible for overseeing all aspects of landscape projects for commercial building contractors. This included initial project/site/development analysis and bid creation, landscape plan implementation, to post completion paperwork.
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J. J. Keller & Associates, Inc.
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United States
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Business Consulting and Services
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700 & Above Employee
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Sr. Trade Show Specialist
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1996 - 2020
Managed all aspects of the trade show channel for the firm. E.g., select appropriate events, determine/help determine strategy, develop budgets, plan/execute promotions, plan/execute creative direction, evaluate & select suppliers, plan and execute pre-show team meetings, coordinate logistics, supervise setup (when needed), manage/work event, supervise/train staff, coordinate post-event lead handling, analyze ROI, recommend future actions.
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Market Planner - Canadian Market
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1999 - 2014
Develop annual promotion schedules, market plans, forecasts, and budgets.Integrate plans with sales, product development, editorial, and e-commerce areas.Define audience, offer, and unique selling propositions for direct promotions.Develop promotional list specifications, researching, identifying, and testing prospect lists, and optimize based on promotional objectives.Track and manage promotions, implementing adjustments based on results tracking, analysis, and forecasts.Responsible for defining the objectives, understanding the data, performing the analysis and presenting the results. Show less
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Market Planner - Forms & Supplies Product Line
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2000 - 2002
All responsibilities listed above for the product lines. During this 3-year period gross sales for the forms line grew 25%; growth for supplies was 21%. Tested and implemented a non-traditional pricing method that delivered 10X the projected target. Introduced multiple new products through a combination of direct mail, catalogs and direct-call programs.
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Field Marketing Specialist
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1991 - 1996
Responsible for implementing the trade show program for the company while delivering identified results. Similar to the Senior Specialist with additional management oversight.
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Sr. Private Fleet Field Sales Representative
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1990 - 1991
Reach or exceed sales objectives. Establish and present a targeted number of presentations. Identify primary and secondary sales contacts within prospects and accounts. Introduce and propose new and existing products. Maintain an appropriate product mix and new business sales. Maintain regular contact with accounts and be responsive to customers’ needs and concerns.
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Sr. Account Representative / Field Sales Representative - Canadian Market
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1989 - 1990
Reach or exceed sales objectives. Establish and present a targeted number of presentations. Identify primary and secondary sales contacts within prospects and accounts. Introduce and propose new and existing products. Maintain an appropriate product mix and new business sales. Maintain regular contact with accounts and be responsive to customers’ needs and concerns.
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New Account Specialist
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1987 - 1989
First point of contact for any company based in the North East United States. Handle all customer care, sales, or product inquiries. Reach or exceed sales objectives. Identify primary and secondary sales contacts within prospects and accounts. Introduce and propose new and existing products. Maintain an appropriate product mix and new business sales. Maintain regular contact with accounts and be responsive to customers’ needs and concerns.
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Education
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1981 - 1986
University of Wisconsin Oshkosh
Community
