Performance Marketing Manager

• Aug 2019 - Present

Digital Marketing Consultant

• Feb 2016 - Present

- Analyze and evaluate clients' business systems and digital marketing needs. Develop practical solutions to clients' technical and marketing problems.- Consult clients with regards to digital marketing and steps required to develop or modify marketing programs.- Plan, design and execute web, SEO/SEM, Email, social media and display advertising campaigns.- Measure and report performance of all digital marketing campaigns, and assess against goals.- Identify trends and insights, optimize spend and performance, control budget.- Brainstorm new and creative growth strategies. Monitor progress and develop plans how to grow and expand opportunities.- Collaborate with internal teams, agencies and other vendor partners to develop and improve processes, and to optimize user funnels and user experience.

Marketing Consultant | Sales and Marketing

• Feb 2016 - Feb 2017

- Increased sales on Amazon by developing advertising plans and running promotional campaigns. Ensured campaigns launch as scheduled and within budget.- Raised brand awareness in China by identifying and working with key influencers, creating content and promoting brand across major social media platforms.- Liaised with media and influencers, supported in trade shows and explored new opportunities for the client in the USA and China.- Advised on Email campaigns, paid social advertising and SEM campaigns.

Digital Marketing Specialist

• May 2013 - Jan 2016

- Handled social media engagement and ran Facebook ad campaigns to generate leads, re-target contact database and website visitors. - Managed CRM using marketing automation software and created tailored Email marketing campaigns including drip and automated campaigns.- Developed and implemented SEO/SEM activities, display ads and re-marketing campaigns across organic and paid search to support sales objectives.- Project management - Refined website content and usability by working with copywriter, designer and developer. Managed the project to completion on time.- Operated affiliate and referral program to increase brand awareness, grow website traffic and encourage customer retention.- Tracked, analyzed and reported weekly on sales, campaign performance and advertising ROI; Prepared presentations for market research and analysis.- Assisted in marketing strategy development and marketing project management.

Sales Associate

• Jul 2012 - Sep 2012

- Provided excellent customer service with the ability to provide a friendly environment and cultivate new and existing customer relationship.- Responsible for selling all ranges of products and achieved monthly sales goal through outreach and suggestive selling.- Assisted in the day to day running of the store, ensured visual standards and inventory are maintained on a consistent basis.- Possessed a high level of fashion knowledge with the desire to learn, retain and share product information with clients, demonstrated great communication and interpersonal skills.

PR Assistant

• Oct 2011 - Dec 2011

- Assisted in website copywriting and created marketing and communication materials, including press release, social media content and brochures.- Supported in successful brand launch and media release events.- Prepared for presentations, daily clip reports and weekly reports. - Assisted in website copywriting and created marketing and communication materials, including press release, social media content and brochures.- Supported in successful brand launch and media release events.- Prepared for presentations, daily clip reports and weekly reports.

Shop Operation Coordinator (internship)

• Jan 2009 - Apr 2009

- Co-ordinated in the day to day running of the store and worked supportively with the logistic, visual, retail and sales teams.- Analyzed sales performance and created weekly reports on products.

Project Manager's Assistant (internship)

• May 2008 - Dec 2008

- Assisted the project manager on daily tasks and special projects, including tracking shipments and liaising with the headquarter, the visual merchandising team and the contractors.