Experience

Kaspersky Middle East

• Computer and Network Security
• 1 - 100 Employee

• Enterprise Marketing Manager

  • Jan 2022 - Present

  My role is to lead Enterprise Marketing in the Middle East. I am responsible for developing and driving all areas of Enterprise marketing to support growing the business, in alignment with Kaspersky Enterprise strategy in the region. Responsibilities:• Lead communications with event organizers in the Middle East• Negotiate desired activities in line with Kaspersky priorities• Manage event activity (physical and virtual) from A – Z• Manage internal and external stakeholders, vendors, partners, and agencies to ensure flawless execution of activity and plans• Manage, administer, track and provide reports on Enterprise partner MDF (Co-op) programs and activities, ensuring the utilization of funds is optimized. This includes monitoring the costs, proof of performance, and ROI, providing the necessary information in CRM systems.• Budget management• Measure, track and provide analysis on Enterprise activities using existing tools with defined KPIs & metrics to ensure optimization of budget and resources.• Ensure all data from every Enterprise activity is tracked and processed correctly through the CRM system, including lead assignments and statuses.• Distribute communication to Enterprise customers and prospects through CRM• Work hand in hand with the regions Enterprise account managers to ensure their requirementsare met, and activity is run in line with their expectations



Dubai Business Women Council (DBWC)

• United Arab Emirates
• Non-profit Organizations
• 1 - 100 Employee

• Member

  • May 2018 - Present



MarkAble UAE

• Digital Marketing Manager

  • Jan 2021 - Dec 2021

  As a Digital Marketing Manager, I'm accountable for the performance and success of a team of 4. My primary responsibilities are:• Developing a digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying the target audiences and their current and future needs, and monitoring the competition. • Planning and execution of all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns• Design, build and maintain Markable social media presence• Measuring and reporting performance of all digital marketing campaigns and assess against goals (ROI and KPIs)• Identifying trends and insights and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize the user experience• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints• Instrument conversion points and optimize user funnels• Collaborate with agencies and other vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate• Develop new business via the established channels and mass communication such as email marketing, social media, and LinkedIn Lead generation to introduce Markable services and identify appropriate buyers within the target market.• Manage data for new and prospective clients in ensuring all communications are logged, information is accurate, and documents are attached, and reporting and follow-up activities meet the organization's requirements.• Helping to drive leads and online traffic with web-based activities and programs• Creating all pitch presentation related to Digital Marketing Services

• Business Development Manager

  • Oct 2018 - Jan 2021

  Responsible for development and performance of sales & marketing activities across GCC, the Levant, and North Africa region, which include BTL & digital marketing and all services Markable offering. Focused on the following: Identifying new business opportunities - including new markets, growth areas, trends, customers, products and servicesPlanning and coordinating lead generation oriented events B2B Event management Account management and client relation Hiring & TrainingEstablishing a promotional strategy and activities and developing digital marketing campaigns Keep abreast of trends and changes in the business worldMarketing plan & strategy & implementation Social media management, internal and external

• Senior Sales Executive

  • Apr 2017 - Oct 2018

  As Sales Executive my current responsibilities include discovering and pursuing new sales prospects, negotiating deals and maintaining customer satisfaction with a focus on the following:• Establishing new accounts by planning and organizing daily work schedule to call & meet potential prospective clients and sell Markable General trading services.• Handling the sales process from the initial stage of inquiry, production, delivery, and collection• Adjusts content of sales presentations by studying the type of sales outlet or trade factor.• Focuses sales efforts by analyzing the potential volume of perspective.• Calculate budgets and ensure they are adhered to• Submit orders by referring to price lists and product literature.• Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.• Recommends changes in products, service, and policy by evaluating results and competitive developments.• Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.• Establishing personal networks; participating in professional societies.• Coordinate event logistics, including registration and attendee tracking, presentation and materials support and pre- and post-event evaluations.• Contributes to team effort by accomplishing related results as needed.• Analyze event performance and prepare metrics presentation• Define the company brand through events• Hire, train, and educate staff on proper event proceduresMy volunteer activities related to Markable is following:Creating content and managing all Markable social media accountsWriting a company blog



CBS-ConciergeBelgradeService

• Founder / Event Manager

  • Mar 2015 - Mar 2017

  As a manager of the company, I was handling the day-to-day management, client servicing, and business development, some of my tasks were: • Day-to-day management including financial (P&L and Cash-flow) and legal• Managing three full-time employees and four on contract/ part-time bases• Directing all the projects and events:• Budget planning • Managing contractors, suppliers and client representatives• PR and press coverage • Business development such as: • Working with Serbian governmental and private organizations on organizing their events, workshops, press conferences in Serbia, Montenegro, Germany and Turkey (some of the projects at the end of the section)• Working with different international companies in organizing their exhibitions, events and other projects in Belgrade (clients such as: BIOTA, MEDIAland, Turkish airways, PIN Consultancy, Action Global Communication, etc.)