Junior Strategy Consultant

• Dec 2021 - Present

Lothar Bohm Associates, established in 1972, is a Brand Consultancy firm based out of London. A hybrid business & creative consultancy, LBA brings together world-class business strategists & creatives to solve problems for some of the world’s biggest brands, across the globe.Core responsibilities: Strategy:• Research, Insight & Analysis: Through the lens of the market, brand, and consumer (qual & quant research)• Holistic Brand Strategy (From conducting exhaustive research on consumer, competitor, distribution, and consumption occasion trends in order to formulate critical insights & hypotheses to building courses of strategic actions to solve brands’ problems)• Innovation & Renovation Strategy• Portfolio Strategy & Brand Architecture Development• Brand Positioning• Re-branding• New Brand Conception & Development• Consumer Personas, Journey Mapping & Touchpoint Creation/Development• Communications Planning• Organising & conducting workshops.Creative:• Formulating creative briefs• Briefing the creative team & guiding design work• Design audits• Any additional design-led researchManagement: • Building strong client relationships• Overseeing each project from start to finish to ensure successful delivery for the client• New business Pitch/ Proposal Development• Training interns/ junior analystsClient portfolio:1. Brands: Nestle Waters, Brown Foreman (Jack Daniels, Gruppo Campari), Nestle Purina Petcare (Pro Plan, Felix, POne etc), Britannia, Clairol, FIFA, Diversey, Reckitt (Pest- Aerogard, Mortein, SBP), Nescafe, San Pellegrino, ICC (Pitch). 2. Geographies: Mainly USA, LATAM, Europe & UK (Spain, Germany, France, Poland etc), Asia (India, China) and Australia & New Zealand. Others (not heavily, mostly research): Russia, Africa (S.Africa, Nigeria), Middle East (UAE, Saudi Arabia). Show less

Consulting Analyst

• Dec 2020 - Nov 2021

Intern

• Aug 2020 - Sep 2020

• Assisted Markets & Strategy Associate Director on client research and engagement strategy • Drafted client briefs on 11 companies, ranging across different industries such as technology, government, hospitality, healthcare, aviation and more • Outlined business strategy as well as corporate strategy and conducted competitive research on clients, to facilitate pitching • Analysed CRM data, determining past performance and active pipeline, to formulate and implement strategies for improved client engagement Show less

Group Consultancy Project (LondonLAB)

• Apr 2020 - May 2020

• Identified target market groups, estimated market size and defined key value propositions for Czapp, outlining a sustainable growth region on the basis of long-term profitability, growth and value addition by Czapp • Devised marketing plan outlining Instagram and LinkedIn marketing strategy to grow user base and engagement • Recommended product development plan highlighting systematic design changes on a spectrum of News and Analysis, improving user experience and app functionality • Identified target market groups, estimated market size and defined key value propositions for Czapp, outlining a sustainable growth region on the basis of long-term profitability, growth and value addition by Czapp • Devised marketing plan outlining Instagram and LinkedIn marketing strategy to grow user base and engagement • Recommended product development plan highlighting systematic design changes on a spectrum of News and Analysis, improving user experience and app functionality

Finalist

• 2020 - 2020

• Selected as Finalist (representing London Business School) over 800 participants globally at HEC Paris Business Game, sponsored by companies such as Bain and Company and AB InBev, 2020 • The case involved AB InBev wanting to introduce a non-alcoholic beer version of Leffe in France. Teaming up with a batchmate, I addressed consumer barriers, explored various marketing actions and their timing, examined implementation of in-store strategy, and designed budgets for these activities. • Leveraging my marketing internship experiences, I related my know-how of consumer psychology, pre- and post-launch marketing activities and distribution to the case’s requirements • Employing understanding of Accounting and Finance gleaned during under-graduation and at LBS, I conducted market sizing and drew a well-reasoned budget that came very close to the industry standard. Show less

Summer Intern

• Jun 2019 - Jul 2019

• Up-sold existing client base in Delhi by 3-4 additional products, converting potential business under range selling at 20% • Negotiated terms of contracts (margins, pricing) with competitor’s distributors and managed communication with 2 top-10 hotel chains in India, Oberoi and Shangri La, thereby expanding distributor base • Facilitated business development through researching on hotels, educational institutions, and corporate parks across Delhi o Generated leads and negotiated with potential clients to broaden base by 80+ new clients o Recommended adoption of new distribution channel in local schools, increasing cumulative revenue by US$2100 Show less

Founder and President

• Jul 2017 - Jul 2019

• Headed various departments of the club: facilitated Organising, Marketing, Editorial, Finance and Technical activities • Led 73 members to organize JMC’s first-ever career fair, Erudite, as part of International Conference in 2019, attended by international delegates and 2500 students from Delhi-NCR region; placed 70 peers (amongst 100 participants) at intern positions • Organised events, Management Mania and Cheerpolis, for Commerce Fest with participation from 120+ students • Conducted 4 sessions on corporate etiquette and soft skills development for 150+ students of college • Organized corporate visits to entities such as EY and Mother Dairy • Conducted team building sessions such as picnics and evening dinners Show less

Marketing Intern

• Jun 2018 - Jul 2018

• Reformed perception of company’s product, Rajnigandha Silver Pearls (silver-coated cardamom seeds) to establish it as more women-centric • Identified reasons for women not buying the product through primary research (field data collection from 100+ women and analysis of responses); advised targeted advertisement strategy to clear misconception of the product being tobacco based • Introduced new distribution channels (grocery/general stores, supermarkets as against betel nut shops earlier) to increase visibility and reach of product among women; increased adoption rate by 3% Show less

Marketing Intern

• Jun 2017 - Jul 2017

• Led market research to analyse major reasons for retailer dissatisfaction (sample size of 100+ retailers across North India) • Conducted competitive analysis of 6 major players in Indian telecom industry; identified threats and growth opportunities • Recommended and executed strategic changes in grievance handling and claim settlements, improving response time from 2 months to 1 week, resulting in higher customer satisfaction and operational efficiency by 10% • Led market research to analyse major reasons for retailer dissatisfaction (sample size of 100+ retailers across North India) • Conducted competitive analysis of 6 major players in Indian telecom industry; identified threats and growth opportunities • Recommended and executed strategic changes in grievance handling and claim settlements, improving response time from 2 months to 1 week, resulting in higher customer satisfaction and operational efficiency by 10%

Participant

• Jun 2014 - Jun 2014

Shortlisted from among 1000 contenders to participate in the World Scholar’s Cup Global Round, Singapore, competing with students from 40+ countries Shortlisted from among 1000 contenders to participate in the World Scholar’s Cup Global Round, Singapore, competing with students from 40+ countries

Participant

• Mar 2012 - Apr 2012

Part of 16-member Committee on Employment and Social Affairs, India’s first-ever participation in the Model European Parliament, Copenhagen, Denmark Part of 16-member Committee on Employment and Social Affairs, India’s first-ever participation in the Model European Parliament, Copenhagen, Denmark