Experience

Brookfarm

• Australia
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Head of Marketing - Brookfarm & We, the many*

  • Mar 2021 - Present



Coty

• Netherlands
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Director - Consumer Beauty Division ANZ

  • Oct 2016 - Feb 2020

  Sat on the local executive team, and led the marketing strategy, execution and P&L management of the Consumer Beauty division brand portfolio of 15 brands across 4 categories: Cosmetics, Hair Colour, Personal care and Celebrity/Lifestyle fragrance.Category leading brands including - Rimmel, Sally Hansen, COVERGIRL, Max Factor, Bourjois, Clairol, Adidas, Playboy, David Beckham, Katy Perry, Beyoncé, JLo, Vera Wang, Guess, Jovan. Team leadership of 18.Key Achievements:• 4 yrs exceeding revenue, profit and inventory targets, with YOY double digit revenue growth• Cosmetics portfolio brand growth 3x ahead of market • Increased Brand Power scores amongst Gen Z by +15% through global best practice live brand experience, digital amplification & influencer strategy• Awarded Best Performing Global Market Team by global CEO - 2 consecutive years.

• Marketing Director - Cosmetics & Luxury Skincare

  • Oct 2014 - Oct 2016

  Led the marketing team of the cosmetics & luxury skin care category brand portfolio including Rimmel, Sally Hansen, OPI, Bourjois, Cutex & philosophy.

• Marketing Manager

  • May 2014 - Sep 2014

  Led the Nail category across category leading brands - OPI, Sally Hansen & Cutex.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Manager - Specialty Luxury Brands (Kiehl's & shu uemura)

  • Jan 2013 - Nov 2013

  Developed and executed local marketing strategy for luxury beauty brands Kiehl's and shu uemura, incorporating e-commerce, community partnerships, PR, experiential, digital, CRM, sponsorship and retail marketing strategies across a diverse distribution channel mix including brand retail stores, department stores, specialist retailer and owned DTC e-commerce site that successfully;● Reversed brand decline from -8% sell thru to +10.2%● Increased email database by 25% and average monthly e-commerce sales by 100%● Achieved the highest opening retail event sales in brand history● Reached the Number 1 PR prestige skincare ranking on multiple occasions

• Group Brand Manager - Garnier Skincare

  • Jun 2012 - Jan 2013

  Developed localised multi-brand strategy and integrated launch campaigns for the Garnier Skincare portfolio (Face Care, Body Care/Personal Care & Suncare) targeting the female and unisex youth market. Custodian for the brand focused on building brand equity, launching new products to market, identifying and leveraging consumer insights and creating sales opportunities. Successful outcomes included;● Managed a multi-million dollar marketing budget providing innovative leadership ● Drove market share growth of 21% outstripping segment growth by 4 to 1● Development and implementation of integrated marketing communication campaigns achieving consecutive #1 in market launch results for BB Cream and Dark Spot Corrector. ● Awarded Product of the Year by 7200 consumers, and international best practice digital strategy, content development and retail marketing strategy.● Strengthened brand equity by 33% through consumer and shopper research led communication strategy. Adapting and creating new local content across advertising, packaging, in store promotions and merchandising. ● Developed and lead a highly effective, respected results driven team of 3, with additional sponsorship events team of 4

• Sponsorship Management - Garnier Group

  • Apr 2011 - Jan 2013

  Identified, evaluated, developed and managed the Garnier sponsorship strategy and activation program to achieve optimal ROI against brand objectives including sampling, product launch trial, awareness, consumer & community engagement, PR & media impressions, local ambassador and community partnership leverage. Key contributions included;● Recognition for proactively driving Garnier Group sponsorship strategy through consumer led insights, and passion for driving brand growth through live brand experiences.● Initiated, developed and executed a new sponsorship partnership strategy for Garnier to support new 'natural and take care' brand positioning● Contract negotiation, leveraging, activating and evaluating major sponsorship partnerships including the National Beach Volleyball Series, Melbourne Flower & Garden Show, Floriade, A Day on the Green & Surfrider Community partnership.

• Senior Brand Manager - Garnier Facial Skincare

  • Dec 2011 - Jun 2012

  Developed integrated marketing campaigns incorporating innovative PR, social, digital and sponsorship strategy to drive meaningful through the line leverage and generate high-reaching media coverage whilst modifying and creating localised content for both above and below the line activity. Highlights were;● Reversing brand decline from -8.2% to positive growth +1.6% in value market share● Leading the successful launch of the BB Cream category in Australia as a new skincare segment, achieving and maintaining the #1 Skincare SKU position since the launch● Internationally recognised best New Media Strategy driving PR/Social/WOM/ Buzz communication avenue for the BB Cream launch through consumer insight led strategy.● Awarded Best Launch Activation 2011 by key retailer & consumer awarded Product of the Year

• Brand Manager - Garnier Haircolour & Fructis

  • Apr 2011 - Dec 2011

  End to end brand management with a focus on creating local content and delivering consistent brand communications across all consumer touch-points. Innovation and brand growth were delivered through;● Developing and executing a 360 degree marketing plan to support relaunch with local brand ambassador strategy, localised TVC, print, radio, digital content, PR and in-store communication returning the brand to strong growth● Leveraging the Garnier Sponsorship partnership with the NFP Surfrider Foundation strengthening the brand positioning, increasing awareness and delivering maximum consumer engagement ● Initiating and implementing local creative platform, digital, video & print content targeting the unisex youth market. Negotiating successful media partnership generating exceptional campaign ROI leveraging a minimal investment across multiple media channels and securing brand first retail exposure & sales opportunity.

• Event Manager - L'Oreal Paris, Garnier, Maybelline

  • Aug 2006 - Apr 2011

  Responsible for Sponsorship & Event Management, leverage and activation for the L'Oreal Consumer Division group (L'Oreal Paris, Garnier & Maybelline) across a significant sponsorship footplate including the following major sport, fashion, entertainment & arts events properties;● The Australian Open● Melbourne Cup Carnival● L'Oreal Melbourne Fashion Festival ● Australian Grand Prix● Melbourne International Flower & Garden Show● Melbourne & Sydney Motor Show● Australian Film Industry Awards● The Logie Awards● Day on the Green series● Project RunwayLeveraging sponsorship partnerships to deliver innovative experiential programs for B2C, B2B, and media integration. Delivering industry best ROI measured against brand objectives including consumer awareness, trial, engagement and advocacy, consistently achieving substantial quality media coverage. Key highlights were; ● Garnier World, Players Spa, Garnier Girls Day Out - The Australian Open, '06-09● L'Oreal Paris Birdcage, Powder Room, Men Expert Lounge, Crown Live Site - MCC, '06-11● L'Oreal Paris Runway Shows, Powder Room, VIP Lounge, PR events, Workshops - LMFF, '06-11Delivered corporate hospitality and facilitated all aspects of corporate entertainment facilities and ticketing for all major sponsorship events.Developed and executed PR event strategy supporting new launches, local ambassadors and not-for-profit partnerships. Approx 20 PR events annually.Provided event and sponsorship support and guidance across internal business units and divisions.



2 Fish Management

• Events Services

• Senior Event Manager

  • May 2005 - Aug 2006

  Senior event manager and producer at a brand experience agency that specialised in PR events, B2B.B2C experiential marketing and sponsorship activations for top tier sponsors at major Australian sports and fashion events. Clients included L'Oreal Paris, Garnier, Emirates, Westpac, Telstra Bigpond, Dulux, Red Bull and Herald Sun driving B2B and B2C experiential strategies at premier events including The Australian Grand Prix, The Australian Open, Melbourne Cup Carnival and L'Oreal Melbourne Fashion Festival.



Urban Caprice

• Events Services
• 1 - 100 Employee

• Event Manager

  • Dec 2001 - Apr 2005

  Event Manager & Producer for a then leading London based event management company. Focus was on pitching, planning and design, production, catering, logistics and operations delivering high-end event based solutions for live awards ceremonies, press events, product launches, fashion events, openings and themed parties. Clients included the BBC, Bloomberg, P&G, Unilever, Fendi, Armani, Vodafone, Whitbread, Samsung, Elle Style Awards, Selfridges Event Manager & Producer for a then leading London based event management company. Focus was on pitching, planning and design, production, catering, logistics and operations delivering high-end event based solutions for live awards ceremonies, press events, product launches, fashion events, openings and themed parties. Clients included the BBC, Bloomberg, P&G, Unilever, Fendi, Armani, Vodafone, Whitbread, Samsung, Elle Style Awards, Selfridges