Digital Marketing Manager

• Apr 2022 - Present

Responsible for driving strategy, planning, execution, optimisation and innovation across Country Road’s digital marketing channels with particular focus on email, messaging, paid social media, paid search, affiliate, display, online video and mobile apps.

Digital Specialist

• Aug 2021 - Apr 2022

Digital Coordinator

• Apr 2019 - Jul 2021

Account Executive

• Jun 2017 - Mar 2019

- Management and implementation of campaigns through daily client and media liaison- Multi-channel planning, using industry and proprietary tools- Timely and accurate delivery and upkeep of reporting systems, loading booked activity into BCC- Checking confirmations and pre-times, campaign monitoring and post analysis reporting - Trafficking and reporting of online campaigns using DoubleClick- Campaign monitoring and optimisation- Competitor analysis - MFA Digital Certified I & II, YouTube Certified- Experience working on the accounts including Porsche, Bentley, Bakers Delight, Slater and Gordon (Digital Account Coordinator - 9months)- Experience working on the 7 Eleven account (Account Executive – current)- Experience working across Digital channels (including social media strategies) as well as Out of Home, Radio, TV and Activations- Selected to participate in PHD's Future Leaders internal program (2018)

Account Coordinator

• Aug 2016 - May 2017

• Working on accounts including Porsche, Bentley, Bakers Delight, Slater and Gordon.