Monique Mou
Assistant Marketing Manager at MLB-KOREA- Claim this Profile
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中文 Native or bilingual proficiency
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台語 Full professional proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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Inside LVMH
酩悅軒尼詩有限公司Nov, 2022- Sep, 2024 -
TBSA
台灣商務策劃協會 -
TOEFL
Educational Testing Service (ETS) -
TOEIC
Educational Testing Service (ETS)
Experience
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MLB-KOREA
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South Korea
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Retail Apparel and Fashion
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1 - 100 Employee
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Assistant Marketing Manager
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Sep 2022 - Present
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F&F(에프앤에프)
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South Korea
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Retail Apparel and Fashion
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1 - 100 Employee
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Assistant Marketing Manager
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Sep 2022 - Present
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Onitsuka Tiger
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Japan
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Retail Apparel and Fashion
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100 - 200 Employee
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Senior Marketing Specialist
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Sep 2019 - Aug 2022
• In charge of marketing and communications, including digital, media, PR, SNS, influencers, VMD, CRM. • Plan and execute local marketing calendar and focused campaigns. • Budget control. • Open 3 stores in 2022 Q2. • Brand and product training, VMD training. • In charge of marketing and communications, including digital, media, PR, SNS, influencers, VMD, CRM. • Plan and execute local marketing calendar and focused campaigns. • Budget control. • Open 3 stores in 2022 Q2. • Brand and product training, VMD training.
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ASICS Corporation
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Sporting Goods Manufacturing
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700 & Above Employee
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Senior Marketing Specialist
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Sep 2019 - Aug 2022
Onitsuka Tiger brand. Onitsuka Tiger brand.
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Georg Jensen
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Denmark
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Design Services
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300 - 400 Employee
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Marketing & PR Specialist
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Aug 2017 - May 2019
• Branding: Integrated marketing plan which meets head office and local market needs. • Media & Communications: PR, media buy, influencers actions to enhance brand value. • CRM: Data analysis, online and in-store events to recruit new customers and maintain VIP relationship. Drive O2O traffic. • Digital Marketing: LINE@, Facebook, EDMs, website. Content creation. • Trade Marketing: store promotion, GWP, POSM, VM, display point. • Branding: Integrated marketing plan which meets head office and local market needs. • Media & Communications: PR, media buy, influencers actions to enhance brand value. • CRM: Data analysis, online and in-store events to recruit new customers and maintain VIP relationship. Drive O2O traffic. • Digital Marketing: LINE@, Facebook, EDMs, website. Content creation. • Trade Marketing: store promotion, GWP, POSM, VM, display point.
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e&a PR & Communications
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China
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Public Relations and Communications Services
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1 - 100 Employee
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PR Supervisor
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Nov 2015 - Dec 2016
• PR strategy and execution for retainers and projects, including media communication, press events (luncheon, preview, conferences, trips) and news releases; budget control. • VIP events planning and execution. • Clients: Louis Vuitton, Van Cleef & Arpels, Berluti, TWG Tea, MCM, DFS, TAG Heuer, AllSaints, Nespresso. • PR strategy and execution for retainers and projects, including media communication, press events (luncheon, preview, conferences, trips) and news releases; budget control. • VIP events planning and execution. • Clients: Louis Vuitton, Van Cleef & Arpels, Berluti, TWG Tea, MCM, DFS, TAG Heuer, AllSaints, Nespresso.
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Account Executive
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Jul 2013 - Jun 2015
• Marketing/ Advertising strategy planning and execution. • TAITRA TVCs: 1,160K+ views on Youtube, top ranking. • Online Campaign: added 3,000 effective fans; Reach 37%. • Marketing/ Advertising strategy planning and execution. • TAITRA TVCs: 1,160K+ views on Youtube, top ranking. • Online Campaign: added 3,000 effective fans; Reach 37%.
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Education
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2009 - 2013
國立臺北大學NATIONAL TAIPEI UNIVERSITY
Bachelor, Economics
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