Experience

Eye & Laser Centre

• South Africa
• Medical Practices
• 1 - 100 Employee

• Social Media Marketing Specialist

  • Jan 2020 - Present

  Develop and implement comprehensive social media strategies aligned with the company's goals and target audience. Manage and maintain all company social media accounts, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create, curate, and schedule engaging and relevant content, including text, images, videos, and infographics, that resonates with the target audience. Monitor social media trends, news, and emerging platforms to ensure our brand's presence is innovative and up-to-date. Interact with followers, respond to comments and messages, and foster community engagement to build strong online relationships. Collaborate with the design team to produce visually appealing graphics and multimedia content that aligns with the brand's identity. Utilize social media management tools to schedule posts, track performance, and analyze key metrics, making data-driven decisions. Implement paid social media advertising campaigns, monitor budgets, and optimize ad performance to achieve desired results. Conduct competitive analysis to identify industry trends, benchmarks, and opportunities for growth. Stay updated on the latest digital marketing trends, algorithm changes, and best practices in social media marketing. Collaborate with cross-functional teams, including marketing, content, and public relations, to ensure consistent brand messaging. Prepare regular reports showcasing campaign performance, engagement metrics, and key insights for presentation to stakeholders. Monitor online conversations and sentiment about the brand, addressing negative feedback and maintaining a positive online reputation. Show less


MIILK LTD
• Small Business Owner