Senior UX Designer

• Aug 2023 - Present

Senior Experience Designer

• Oct 2021 - Jul 2023

My role encompasses a wide range of responsibilities that focus on design operations, big-picture thinking, collaboration, research, and utilising the Design Thinking methodology. I am adept at seamlessly blending design expertise with strategic insights to create exceptional user experiences. With a keen eye for detail and a deep understanding of user needs, I consistently contribute to the success of projects within the product design space. Key Responsibilities: Design Operations: I bring a structured and efficient approach to design operations, ensuring smooth workflow and effective collaboration within cross-functional teams. I utilise various tools and frameworks to streamline design processes, allowing for seamless communication and project execution. Big-Picture Thinking: With a holistic perspective, I take into account the broader goals and objectives of a project. By considering the larger context and long-term vision, I contribute to the development of solutions that align with business objectives while delivering exceptional user experiences. Collaboration & Respect: I foster a culture of respect and collaboration, actively participating as a respected peer among co-workers and clients. I believe in the power of diverse perspectives and value the contributions of others. Research & Design Thinking: Research forms a crucial part of my day-to-day work. By employing various research methodologies, I gather insights that inform the design process and guide decision-making. I am well-versed in the Design Thinking methodology, which enables me to empathise with users, define problem statements, ideate creative solutions, prototype, and test designs iteratively. To summarise; I play an integral role in supporting the effectiveness of my team through my expertise, collaboration skills, and continuous dedication to excellence. Always willing to learn and grow. Show less

Experience Designer

• May 2019 - Sep 2021

In more detail, my role involved:• Delivering data-informed, customer centric experiences.• Designing and maintaining customer experience frameworks that align to the client's value proposition.• Working with target users in usability tests, contextual research & stakeholder interviews.• Performing expert evaluations of interactive products.• Getting involved in product discovery work – workshops, personas, canvasses & customer/user journey maps.• Delivering interaction design sketches, wireframes and prototypes that follow establisheddesign patterns, theory & primary research.• Translating concepts into user flows, wireframes, mock-ups & prototypes that lead to intuitive, useful and engaging user experiences. • Identifying design problems & devising elegant solutions.• Making strategic design and experience decisions related to core & new functions and features.• Presenting deliverables, like proposals, to clients & running emergent workshops.• Helping brands grow and meet their potential by unlocking their ideal customer experience & strategy. • Consulting on large digital transformation projects; working within an Agile environment.• Guiding the development & implementation for best product/service delivery.• Meeting stringent deadlines & project shifts.• Disrupting archaic UX, and driving digital projects that showcase industry standard/best practice. Show less

UX/UI Designer

• Jul 2018 - May 2019

- Working in a large UX/UI orientated team.- Creating and rethinking vital digital products and bringing it on par with industry standard.- Creating wireframes and user journeys.- Designing websites that are informative and relevant.- Creating digital experiences that enhance a client’s products or services.- Adhering to strict deadlines and deliverables.- Doing user-centric research- Applying new and current industry standards to all projects- Overseeing a team of two or more designers- Doing creative review and quality assurance on work produced- Giving creative and realistic UX ideas and innovations- Defining interactions and animations- Working closely with various departments to meet all business requirements.- Producing assets and documentation for developers and assisting with design implementation. Show less

UX/UI Designer

• Jan 2017 - Jul 2018

- Rethinking and reinventing digital products - Using and creating user journeys - Web and application design with a well applied UX thinking - Working with a development level in mind - Setting up UI Kits and component libaries - Understanding user interaction and applying that understanding across the board - Designing while keeping all involved features in mind (animation, component states etc.) - Rethinking and reinventing digital products - Using and creating user journeys - Web and application design with a well applied UX thinking - Working with a development level in mind - Setting up UI Kits and component libaries - Understanding user interaction and applying that understanding across the board - Designing while keeping all involved features in mind (animation, component states etc.)

Junior Designer

• Dec 2015 - Aug 2016

- Corporate identity design - Branding - Marketing - Illustration - Photography & retouching - Corporate identity design - Branding - Marketing - Illustration - Photography & retouching

Junior Designer (Internship)

• Nov 2015 - Jan 2016