Experience

Stasher

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Product Line Manager & Merchandiser

  • Jan 2021 - Present



KEEN

• United States
• Apparel & Fashion
• 400 - 500 Employee

• Senior Global Product Line Manager | Footwear

  • Jan 2018 - Nov 2020

  • Successfully defined and executed global category vision, strategies, and seasonal concepts to drive revenue. • Owned overall product strategy for assigned product line using inputs from seasonal inspiration, trends, sales history, and market research. • Proactively conducted market research and analyzed consumer trends to identify brand opportunities and targets. • Directed and built consumer-winning Franchises and Concepts. • Strengthened product, merchandising, and storytelling. • Utilized focus-group feedback, trend research, and product expertise to craft design briefs that were solution-oriented, inspiring and executable. • Acted as the key facilitator between sales, planning, marketing, merchandising, product design, operations, and global product development. • Drove product excellence through partnership with product development, design, costing, and the factory. • As required, provided clear and effective cross-functional communication around the product line at key calendar checkpoints, meetings, and product presentations. • Lead presentations to global teams during the line review process.



ASICS America Corporation

• United States
• Retail
• 500 - 600 Employee

• Senior Product Manager and Merchandiser | LATAM

  • Nov 2014 - Nov 2017

  • Developed category and product strategy for the $300M footwear segments in LATAM. • Managed the entire footwear category: performance running, easy, training, tennis, volleyball, kids, Asics Tiger and Onitsuka Tiger. • Optimized SKU efficiency – exceeded all financial targets while reducing line >30%. • Planned product line to achieve and maintain category gross margin targets and SKU efficiency. • Analyzed and understood Latin America sales histories, patterns, and trends. • Oversaw 500 SKUs per season that included SMU and Co-Lab products. • Accountable for creating customized consumer assortments for different distribution levels and targeted Key Accounts to drive marketplace growth. • Identified market potential and built comprehensive product merchandising strategies for each country. • Contributed to ASICS Global, regional concept briefs, design reviews, and sample evaluation.



VOLCOM

• United States
• Retail Apparel and Fashion
• 500 - 600 Employee

• Senior Global Footwear Designer

  • Nov 2007 - Oct 2014

  • Created a complete merchandised women’s footwear line from design to finished product with an understanding of cost, gross margin targets, and price points. • Oversaw all material selection, color details, and styling detail. • Research global fashion industry trends, product direction, and trade shows. • Designed each style to include factory-ready technical drawings and material requirements. • Designed footwear (sandals, shoes and boots) with comprehensive understanding of cost; developed to specific price point. • Ensured gross margin targets are met; create best product possible for cost. • Responsible for instituting sample tracking and fit-and-wear testing systems. • Worked directly with factory, technicians, pattern makers, and sample-makers to ensure best possible product execution and quality. • Set and maintained quality assurance and quality control standards with all suppliers and vendors by communicating fit and correction comments to vendors and factories during each stage of development via spec packages, pattern corrections, email, and technical sketches. • Allocated development of projects to appropriate factories using development capabilities, costing, and production capacities. • Initiated and confirmed final costing with all vendors. • Led all trim development for footwear and accessories. • Ensured on-time delivery of prototypes, photo, sales, and TOP samples. • Assisted production department with production and delivery, meeting quality requirements in a timely manner. • Traveled internationally for inspiration and research shopping and to execute designs in Asia. • Presented product lines to sales reps and distributors during sales launch each quarter. • Designed all women’s special-order accessories and footwear made for key accounts with special requirements.



Reef

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Footwear Designer

  • Jan 2004 - Nov 2007

  • Created innovative footwear designs based on product briefs and line direction • Provided product development with complete technical package, including various views and mechanical drawings to communicate designs accurately• Demonstrated current knowledge of materials and construction techniques within footwear industry• Worked with product line manager and development to find materials that met design intent and cost• Created seasonal color palette and presented color ways for new and carryover styles• Designed graphics and set packaging direction for women’s and kids’ lines

• Intern

  • Jan 2002 - 2004