Marketing and Operation Staff

• Jul 2023 - Present

Marketing Staff

• Feb 2023 - Jun 2023

• Successfully managed and coordinated timelines for diverse marketing activities, including social media, photoshoots, community engagement, and more.• Created over 11 decks to establish strategic partnerships and engage with various vendors and brands.• Expertly crafted detailed Scope of Work for Jehian P.S & Glxssy, enabling valuable barter arrangements with multiple launch party vendors.• Conducted thorough research and sourcing to identify suitable options for launch party needs, such as venue, decor, and flower vendors.• Sourced and selected for over 45 freebies (cute accessories) while adhering to a meticulously planned budget.• Created templates of gantt chart and photoshoot needs to optimize efficiency and collaboration within the marketing and creative divisions.• Formulated 3 KOL campaign ideas & 1 pre-campaign concept to amplify Glxssy's brand reach and engagement.• Generated monthly vouchers and 6 bundling ideas for Glxssy's exciting new product lineup.• Explored 40 KOL options consisting of micro to mega influencers with the potential to significantly contribute to Glxssy's pre-campaign success. Show less

Operations Analyst Intern

• Jan 2023 - Jun 2023

Executive Assistant Intern

• Oct 2022 - Dec 2022

Work under the President of Mantappu Corp, Jehian P.S• Act as a communication stream for Mantappu board and invested businesses' operators.• Prepare pitch decks for Mantappu's needs in scouting a new portfolio company.• Create flowcharts of the business/marketing process of Belinsky Studio and Menantea.• With President, optimize flows to avoid overlapping jobs through each function; a clear flow is formed by gathering inputs from the employee in order to minimize obstacles.• Collaborate with other functions to implement the optimization plans and report the implementation progress to President. Show less

Content Publication

• Jul 2022 - Dec 2022

Skill Up is a technology-based learning platform aiming to realize humanity's full potential to drive a new era of development, growth, and productivity. • Create 10 content for Skill Up's social media (Instagram) in the form of copywriting in Bahasa and English, also make mockups that are relevant to Skill Up persona. • Research, brainstorm, and keep up with current trends to create relevant content in self-development and career preparation. • Crosscheck and revise the content based on journalistic standards and guidelines. • Successfully gained highest likes: 387, save: 292 accounts, reach: 5.348 accounts, and impressions: 6.224. Show less

Head Of Marketing

• Jul 2022 - Oct 2022

ITB United is a brand by Himpunan Matematika ITB that provides simple and elegant merchandise, such as shirt, hoodie, tote bag, sticker, and key chain. • Lead and supervise 7 people in marketing team. • Create monthly-content planner, define SMART goals for team, and optimize Instagram channel (@itbunited) until successfully increase 48% followers less than 1 month. • Increase the Instagram engagement rate from 1.01% to 2.62%. • Craft and execute best marketing strategies through social media (Instagram) such as giveaway, clearance sale, interactive quiz, etc. • Created 36+ copywriting and brief content for Instagram Feeds and 23+ Instagram Stories within 1 month. • With team, successfully execute 60+ row Instagram Feeds (increase of 150%) with total 16.700+ reach, 20.600+ impressions (increase of 64%), 4 Instagram Reels with average views of 2581 (increase of 4592%), and 89 Instagram story (increase of 74%). • Spread the brand awareness by successfully collaborated and coordinate with 12 ambassadors from different faculties at ITB. • Responsible for making Instagram ads with limited budget and gain 5000+ reach. Show less

Search Audit and Competitive Analyst Intern

• Apr 2022 - Oct 2022

• Conduct up to 600+ keyword search auditing per week using Microsoft Excel to achieve a targeted annual Click Through Rate (CTR) increase. • Ensure that the audited keywords display relevant products and provide the cheapest product recommendations for existing keywords to help customers. • Benchmark some indicators between Blibli and competitors to improve the quality and convenience of users on Blibli. • Analyzed competitors' features and give recommendations to Blibli per 2 weeks in order to develop helpful features on Blibli. • Work in teams of 10 for making reports and analyzing data to improve business processes for Competitive Analysis and Benchmarking (quarterly). Show less

Operation's Officer Batch 10

• Sep 2021 - Sep 2022

StudentsxCEOs Bandung Chapter is a revolutionary education platform for selected university students in Indonesia to meet prominent business players and experts from various companies and industries in Indonesia to gain experiences, boost-up knowledge, and expand networks.

Vice Project Officer of Meet The CEOs International

• Feb 2022 - Jul 2022

Meet The CEOs International is an annual program of StudentsxCEOs Bandung as a platform where students can meet and learn first-hand from key players in their respective businesses and industries. • Successfully collaborated with Unilever in holding MTC International: A Deeper Dive into Corporate Fields with 2 speakers.• Executed an event with 2 sessions such as Human Resource session: Work Culture and Ways to Stand Out and Marketing Session: Managing Brand Equity and Brand Strategy with 262 registrants.• Created TOR, Proposal, and List of Questions to match the expectations of the committee with the speakers.• Get an average score of 4.71 out of 5 regarding innovation, satisfaction with topics and materials, and understanding of materials from speakers. Show less

Project Officer - School of Ideas

• Oct 2021 - Nov 2021

School of Ideas (SOI) Festival is an event that implements the "Learn" values of StudentsxCEOs. SOI Festival is a series of events with a focus on Business Competition topics that include discussions about frameworks, ways of thinking, skillset, etc.• As a Project Officer in School of Ideas: Business Competition Learning Festival's event (SOI), lead 7 people in the team to brainstorm and realize these events.• Conducted Pre-Event (Live IG) and Hands-on Workshop with 4 different topics within 2 months which successfully connected 140+ registrants with 8 mentors/speakers.• Made ToR, MoU for speakers and formulate publication timeline and brief content for 4 Instagram posts about SOI and coordinate with the marketing division. Show less

Social Media Marketing

• Jun 2022 - Jul 2022

Finanseur is a nonprofit project aiming to provide insights on financial literacy from certified experts. • With the team, successfully got 725 followers in 2 months and promote 3 workshops which include topics such as Basic investment & Mutual funds, Stock Investment, and Tax & Insurance with a total of 390+ registrants. • Build branding and relationships with followers by replying to 100% of questions via Instagram's DM and Whatsapp group. • Uploaded 20 feeds, 1 reel, and 36+ stories to spread awareness about financial literacy and Finanseur event Batch 1: First Step to Financial Freedom. • Conceived 21+ copywriting for social media content for Instagram Feeds and Linkedin of Finanseur Indonesia. • Get a 7.23% engagement rate for Instagram @finanseur.id. • Make highlights on Instagram to archive important things during the Finanseur's journey and create 10 cover templates. Show less

Director of Concept and Method

• Nov 2021 - Jun 2022

• Designed the big concept of a series of events for StudentsxCEOs 11th Grand Summit which consists Pre-Event, National Conference, Business Case Competition, and The Summit at the national level by leading and coordinating with 5 Managers and 35+ staff. • Collaborate with Paragon Corp as a case contributor and 7 experienced judges for BCC and gained 75 teams registrants (280+ people). • Cooperate with Rised-SDG 8, SID Indonesia-SDG 9, and Youth Activator-SDG 11 as National Conference Partner and collaborate with Paulina Pungky, Ayu P. Muyasyaroh, and Muflih Dwi Fikri as NC's speakers. • Invited 7 notable speakers for Pre-Event with an average of 80+ registrants for webinar and talkshow also 200+ viewers accumulated on Instagram takeover and Instagram Live. • Executed 3 days series of The Summit which consist of webinar and talkshow about business, marketing, and data field by collaborating with 8 exceptional speakers and 3 performers for Awarding Night and gained 60+ participants for each day with limited budget. Show less

Data Analysis Laboratory Assistant

• Sep 2021 - May 2022

• Assisted total of 35 students during practicum for 10 modules and evaluated them based on journal reports, discussion activities, and practicum reports. • Explained statistical methods using the R programming language. • Assisted total of 35 students during practicum for 10 modules and evaluated them based on journal reports, discussion activities, and practicum reports. • Explained statistical methods using the R programming language.

Head of Intracampus Division

• Apr 2021 - Apr 2022

KPA-ITB (Keluarga Paduan Angklung ITB) is one of the cultural-art student units which focuses on developing Angklung culture through performances and non-performances. • Attended all events related to KPA-ITB and art-and-cultural things held by KM ITB.• Initiatively expand KPA relations with non-art-and-cultural units by giving birthday posters to 33 units (17.86% higher than target) and holding 2 visit activities to exchange insights.• Maintain good relationships with 20 art-and-cultural units by giving birthday posters, wishes, and gifts and also conducted 5 visit activities as learning forums.• Strive to recruit new members of KPA-ITB through publication content, challenges, and other promotions and successfully gained 194 registrants (29.33% exceeded the target) and involved 60+ participation of KPA-ITB members.• Inisiatively built the system to ensure KPA-ITB members can access all important information needed by making minutes and infographics of 27 activities and archiving documents on Intracampus drives. Show less

Material and Method Staff of Dinamika KPA-ITB

• Jun 2020 - Apr 2021

Dinamika is the regeneration program to accept new club members of KPA-ITB• Worked in a team to evaluate the material and methods of Dinamika 2019 and reformulate them for the pandemic situation (online method).• Create 27 parameters and 60+ indicators as minimum qualifications for new club members to be fulfilled as KPA-ITB's core values such as kinship, organization, musicality & performance, as well as angklung cultural values.• Made 5 modules and 8 post-tests of mentoring and webinar sessions.• Evaluate new members' performance and determined a list of names of people who meet the qualifications as new members of KPA-ITB. Show less

Trainer of SMPE SSDK

• Sep 2020 - Jan 2022

SMPE (Strategi Menjadi Pribadi Efektif) and SSDK (Strategi Sukses di Kampus) are the annual program held by ITB Character Development at the beginning of each semester for new students at ITB • Become a trainer who helps 23 new students in 1 class to adapt to the ITB environment • Delivered material and shared successful strategies on campus based on the material given and my own experience during my first year at ITB (1 session) • Gave strategies and tips to be an effective person based on a book titled "7 Habits of Highly Effective People" (2 sessions) Show less

Head of Event Division at Wisuda Juli

• May 2021 - Jul 2021

• Led 13 staff and was responsible to organize a graduation ceremony for HIMATIKA ITB’s July graduates and successfully held Pre-Event (5 weekly challenges) with a satisfaction level of 3.52/4. • Held the graduation night with the “Wisuda Juli Awards” theme for 156+ participants, and got a satisfaction level of 3,74/4. • Pioneered educational content on Instagram @wisudahimatikaitb entitled 'Career Insights' to increase awareness of the masses related to careers and got 3.44/4 for perceived benefits. • Provided the opening, flashback, and new closing video concepts for Wisuda Juli's graduation ceremony and the trailer concept by coordinating with the publication and documentation division as well as the graphic division related to 20+ designs and 5+ videos. • With the chairman, initiated a HIMATIKA-ITB virtual photoshoot as a form of memento for graduates and masses with 38/42 people who filled the feedback stating they liked the new idea. Show less

Product Development Intern

• Apr 2021 - Jul 2021

Campuspedia is a platform for sharing campus information, majors, scholarships, professions, careers, and events in an informative and educative way. Non-Live Class is the publication of regular class recordings that have been updated materially and video editing on the campuspedia academy website. Regular Class is the live class held regularly every month with topics around careers and self-development or technology • Selected as 1 of 41 interns from 4940 applicants all over Indonesia to join Campuspedia Internship vol 2. • Researched 4 potential topics for Regular Classes; explore 15+ potential mentors within 2 weeks; and contacted 5 mentors within 1 week to offer new collaboration in forming a non-live class related to career, self-development, and technology. • Coordinate with other Divisions such as Campaign, Curriculum Development, Creative Design, and Customer Success Specialist to hold 26+ Regular and Non-Live Classes of Campuspedia Academy within 2 months. • Prepared the specifications needs (pre and post-test questions, modules, videos, certificates, and posters) by coordinating with other divisions for 26+ Non-Live classes and uploading them to Campuspedia’s website. Show less

Wave 2 Mentee - Marketing

• Feb 2021 - Apr 2021

• Chosen as 1 of 200 mentees from 5000+ applicants from the undergraduate students from all over universities in Indonesia. • Participated in 2 mentoring sessions that discussed job interview tips and basic knowledge about marketing starting from market research, marketing frameworks, and so on. • Chosen as 1 of 200 mentees from 5000+ applicants from the undergraduate students from all over universities in Indonesia. • Participated in 2 mentoring sessions that discussed job interview tips and basic knowledge about marketing starting from market research, marketing frameworks, and so on.

The Summit Staff

• Nov 2020 - Apr 2021

• Drafted concept of Grand Talkshow (3 talk shows in 1 day) and an Awarding Night and successfully get 300+ registrants in total. • Did market research about topics and potential speakers to make our event more relevant to the public. • Brainstorm with the team about the theme of each talk show and decide the suitable materials and methods. • Made criteria of the speaker, prepare TORs, and any other documents related to the event, and successfully invited 9 notable speakers (CEO of Paragon, CEO of Akademis.id, CEO of DOOgether, CEO of Ternak Uang, etc) and 3 performers (Reality Club, Biagi, and Nomaden). Show less

Staff at Ministry of Talent Management

• Sep 2020 - Apr 2021

The Ministry of Talent Management is the manager of human resources in Kabinet KM ITB. Directorate General of Talent Excellence responsible for member development and retaining the best talent for the Kabinet KM ITB. • Work under the Directorate General of Talent Excellence, which, has the main duty to assure members of KM ITB can always learn for being good talents. • Made documents related to webinars and contacted 5+ potential speakers and 3+ moderators within a month about social media topic. • With the team, successfully held 12 webinars (onboarding program) for staff and interns of KM ITB members, and conceptualize reflective journals (a summary about what the participants got during the webinars) with a total of 500+ participants. • Made Instagram content for Instagram Feeds about “How to Stop Procrastinating” with 988+ accounts reach. Show less

Chief of Jobhun Student Ambassador Batch 2

• Jul 2020 - Aug 2020

JobHun Student Ambassador (JSA) is a program by JobHun to build public awareness, especially millennial and z generation related to the importance of career development. • Coordinated 15 other ambassadors for the whole period and became a liaison between Jobhun and JSA. • Created 22 content for Instagram stories (319.267 for average impressions) and 4 contents for feeds (1326.75 reaches, 20.25 profile visits, 243.5 likes, and 28 comments) related to Jobhun in order to promote and build the career awareness among millennials. • In the team, made a project about Self Development that include 1 webinar for 100+ registrants, 2 video contents, and 2 educational content (405.5 views on average) on @jobhunambassador’s Instagram. Show less

Mentee Inspireaction

• Jul 2020 - Jul 2020

• Selected from 476 applicants for this mentoring program • Take part in a self-development program through 4 webinars about Setting the Productivity, Self-Improvement Boosting, Personal Branding, and How to Determine Passion. • Completed 3 mentoring sessions with a mentor and 1 peer to give each other input on our future plans, recognize our talents, make an Individual Development Plan, and how to reach our goals. • Selected from 476 applicants for this mentoring program • Take part in a self-development program through 4 webinars about Setting the Productivity, Self-Improvement Boosting, Personal Branding, and How to Determine Passion. • Completed 3 mentoring sessions with a mentor and 1 peer to give each other input on our future plans, recognize our talents, make an Individual Development Plan, and how to reach our goals.