Experience

FabAlley

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Manager Merchandising

  • Jul 2019 - Present

  Introduced new brand ‘ZYRA’ for the Jewellery category. Identifying new categories for expansion of product line. Introducing new product Categories like Jewellery & many more to come under Accessories. Handling the Category P&L management. Improvement of Margins. Planning the brand assortment. Keeping stocks in control / ample pipeline/request for refills. Identifying opportunities for growth. Initiating activities like negotiations for pricing, propositions, and margins Managing, training and supervising sales team to ensure sales. Responsible for Handling Marketplaces like Amazon, Flipkart, Nykaa, Ajio, Myntra. Show less



Zee Media Corporation Limited

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Category Manager - Fashion

  • Jan 2017 - Jun 2019

  EZMall is a start-up funded by Essel Group that pioneers in video-driven commerce. We aim to enhance the shopping experience by helping shoppers discover the latest products and trends through our product videos and our expert tips. Job Responsibilities include:  Responsible for sourcing categories like (Home Déco, Jewellery, Apparel).  Managing growth and responsible for P&L of the category.  Product selection and conceptualization.  Ensuring the achievement of key metrics governing the health of the category.  Understanding and analyzing the market, identifying offline demand, current trends, consumer psyche and creating strategies to innovate consumer offerings.  Managing SKU width & depth for each brand across price points as per the business strategy.  Reviewing the sales reports and customer’s feedback to ensure the product work-flow enhancement opportunities. Show less



India Today

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Deputy Manager - Fashion

  • Nov 2014 - Jan 2017

  Bag It Today is a one-stop shopping destination where you will discover exclusive sales on premier-brands. Each sale is open for just a brief window of time. Our focus is to provide a fantastic collection of sought-after offerings from the best brand names in the world - combined with helpful service and customer care. Shopping at Bag It Today lets you enjoy the convenience and cost savings associated with Internet shopping without compromising on the high levels of service and security you would expect from a top class high street retailer - all this without leaving the comfort of your own home. Job Responsibilities included:  Responsible for category management with the assurance of Quality, Presence & Performance across all business channels in line with a Business plan.  Create an assortment of products which is in line with the company's Business Plan.  Responsible for Handling Marketplaces like Snapdeal, Amazon, Flipkart, etc·  Responsible for the top line and bottom line of the assigned category.  Collecting and analyzing data to understand market trends, competition analysis, and the behavior of a brand's target audience.  Overseeing consumer research, tracking the success of initiatives, and keeping a keen eye on developments within the market. Show less



Utsav Fashion

• India
• Retail Apparel and Fashion
• 100 - 200 Employee

• Assistant Category Manager - Fashion

  • Aug 2013 - Nov 2014

  The journey of Utsav Fashion began in the year 2000 with the opening of our first wholesale and retail outlet in Jaipur, India. After the success of this store, Utsav Fashion launched its online store in 2003, never looking back since then. Today, it is the world's preferred choice for Indian Ethnic Fashion and sets new standards of customer delight every day. Job Responsibilities included:  Continually evolve the category's assortment strategy.  Responsible for the Jewellery category sourcing mix across a wide variety of vendors.  New Business Initiatives (Introduced new product Categories Home Décor).  Developed and executed the merchandise calendar, with catalogs based on themes, season, market trends, festivals and international designs.  Preparing monthly & quarterly promotional plan for best sellers and new products.  Managing website product presentation and catalog data, and drive requirements into the search and browse experience - Navigation, Tagging, and Attributes.  Responsible for category financial targets (e.g. GMV and Margins). Show less



Bestylish.com

• Retail
• 1 - 100 Employee

• Buyer - Footwear

  • Feb 2011 - Aug 2013

  BeStylish is an online retailer committed to delivering an exceptional shopping experience in India. It is going to be our endeavour to bring you the best that fashion has to offer around the world. We are starting feet up and launching with shoes – a segment we feel needs an influx of quality footwear. We offer everything from regular sneakers to high-fashion shoes. Our motto – to make people pay attention to the way they dress their feet. And this love affair with shoes is only the beginning... by the time we’re done with you, you’ll be a fashion aficionado like none other! Job Responsibilities included:  Handling designers and luxury brands of Footwear and Accessories for both men and women.  Identifying new categories for expansion of product line. Introduced new product Categories like wallets and belts.  New vendor identification, brand sourcing, negotiations, inventory management, sales planning, forecasting and developing product assortments.  Selecting the right products using market trend analysis to offer inventory which ensures sales and margins.  Identifying the best sellers & monitoring the slow movers amongst the launched products.  Range planning and trend forecasting.  Ensuring right mix of product and maintaining awareness of competitor’s positioning. Show less